Bucheon bakery gift sets and blueberry cream cheese: Easy White Bread
In short
Easy White Bread Bucheon Sinjung-dong is a premium fresh milk bread bakery that recently opened next to Lotte Cinema in Sinjung-dong, Bucheon, Gyeonggi. The visit covered soboro chestnut rice cake milk bread, blueberry cream cheese and a cup of Mochoberry brewed coffee poured on the spot, plus the shop's gift sets with wrapping. The fruit cream sando was sold out, but the bread and coffee at Easy White Bread both earned a five-star revisit rating.
Good to know
- Location
- Next to Lotte Cinema Sinjung-dong, 272 Giljuro, Unit 113, Wonmi-gu, Bucheon, Gyeonggi
- Ordered
- Soboro chestnut rice cake milk bread, blueberry cream cheese, Mochoberry brewed coffee
- How it is sold
- Milk bread sold by the piece or in half sizes, with a choice of slice thickness
- Other items
- Handmade jams, cream cheese (plain, blueberry, honey fig, pecan), homemade soup, gift sets (wrapping fee included)
- Seating
- Seats available for drinking in
- Sold out
- All fruit cream sando were sold out on the day of the visit
as written by the visitor on Sep 14, 2026
I'm so happy there are more and more milk bread shops popping up these days. Easy White Bread in Bucheon Sinjung-dong is a newly opened one, so I quickly went to check it out.
Where is Easy White Bread Bucheon Sinjung-dong, and what is it like inside?
Easy White Bread Bucheon Sinjung-dong is right next to Lotte Cinema Sinjung-dong, so the location is great, and best of all the staff were so kind. It's a milk bread shop my parents already love, so I went straight in. But it's gotten so popular there were really a lot of people.
A milk bread shop with real presence. It wasn't just plain milk bread — they also sell special menu items and even proper coffee.
Menu and gift sets at Easy White Bread
Easy White Bread Bucheon Sinjung-dong also sells gift sets. The gift wrapping fee is included, and there's a wide variety of handmade jams and cream cheeses too. And the coffee is brewed coffee, which was special.
They also sell homemade soup, and the cream cheese is so famous that people were buying every type. It's gotten popular enough to line up for — this is Easy White Bread Bucheon Sinjung-dong, the milk bread shop near Sinjung-dong Station.
The main item is the golden beurre milk bread. I liked that it's sold by the piece too. For people living alone, or people for whom even the half size is too big, buying the small size with cream cheese to spread on it would be great too. The coffee menu is delicious as well, so it's nice as a dessert.
Which special milk breads are on offer?
They also had special milk bread menu items like olive cheese milk bread, soboro chestnut rice cake milk bread, walnut cranberry rye milk bread, and cream castella milk bread — all quite special.
I ordered the soboro chestnut rice cake milk bread I'd been curious about. And I also ordered blueberry cream cheese since I was curious about that too. A lot of people were also buying the honey fig cream cheese and pecan cream cheese. Next time I should buy one of each type to try.
A premium milk bread specialty shop where you can even choose the cutting size. What's appealing here is that the bread is so good even eaten plain, ugh.
There were a lot of fruit cream sandos too, but they were all sold out... if you're curious, visit early. Easy White Bread Bucheon Sinjung-dong, the popular milk bread shop near Sinjung-dong Station, is so popular you might need to order ahead.
Plain cream cheese and blueberry cream cheese were also sold in these small portioned packs.
They cut the milk bread to size and the gift wrapping was done so nicely, it would be perfect as a light gift for Chuseok holiday 2026.
Can you sit and eat in at the bakery?
Easy White Bread Bucheon Sinjung-dong has seating where you can sit down, so it's nice to order one piece of milk bread and enjoy it with coffee.
With freshly baked bread like this, it couldn't possibly taste bad. The visuals were great and the staff were all so kind, which made me feel good.
Mochoberry special brewed coffee, poured to order
This place's special brewed coffee is amazing, so if you visit, make sure to try the coffee too.
I tried the Mochoberry beans, described as having a lingering sweetness with fruity notes reminiscent of berries and cherries, and they brewed it right there. The aroma was great and the taste was really good too.
They packaged it neatly too, which was satisfying — this is Easy White Bread Bucheon Sinjung-dong, the milk bread shop near Sinjung-dong Station.
How did the soboro chestnut rice cake milk bread taste?
Soboro chestnut rice cake milk bread and blueberry cream cheese. But the soboro chestnut rice cake milk bread was so good on its own that I ended up spreading the cream cheese on a different bagel instead.
There are so many milk bread shops these days, but it's so nice that this place also sells special menu items. This milk bread is packed full of chestnuts.
Just tearing it apart by hand and eating it was heavenly. The bread itself is delicious, and with all those chestnuts packed in, it's absolutely heavenly.
The bread was delicious and the coffee was delicious too — Easy White Bread Bucheon Sinjung-dong, the milk bread shop near Sinjung-dong Station, gets a five-star revisit rating. It was really so good!
Where it is
272 Giljunno, 113ho, Wonmi-gu, Bucheon-si, Gyeonggi-do, South Korea경기도 부천시 원미구 길주로 272 113호
