Bucheon Sinjung-dong café eat-in brewed coffee: Easy White Bread

In short

Easy White Bread Bucheon Sinjung-dong is a milk bread (saeng-sikppang) bakery café near Lotte Department Store in Sinjung-dong, Bucheon, at the entrance to the local restaurant alley. The writer ordered a half loaf of soboro chestnut rice cake milk bread for 6,000 won, one slice of golden beurre milk bread for 1,500 won and a special brewed coffee for 4,000 won, and ate everything at an in-store seat. The berry and cherry notes in the brewed coffee matched the rich, buttery milk bread especially well.

Main photo of Easy White Bread Bucheon Sinjung-dong

Good to know

Hours
Daily 09:00–21:00
Location
Near Lotte Department Store Sinjung-dong, by the entrance to the restaurant alley
Soboro chestnut rice cake milk bread (half loaf)
6,000 won
Golden beurre milk bread (1 slice)
1,500 won
Special brewed coffee
4,000 won
Bread thickness options
1.5cm / 2cm / 2.5cm
Seating
In-store seating available
Events
Random cream cheese gift for a Naver receipt review; 1 slice of milk bread for following on Instagram
Price reference
₩6,000 ≈ $4.5 · ₩1,500 ≈ $1.1 · ₩4,000 ≈ $3 (2026-09-15)

as written by the visitor on Sep 5, 2026

Main photo of Easy White Bread Bucheon Sinjung-dong

Today I visited Easy White Bread Bucheon Sinjung-dong, a bakery in Bucheon's Sinjung-dong! I wanted to introduce it to anyone looking for a Sinjung-dong Station bakery, since you can enjoy their freshly baked, moist milk bread together with brewed coffee every day :)

Where is Easy White Bread Bucheon Sinjung-dong, and what are its hours?

Easy White Bread Bucheon Sinjung-dong is open daily from 09:00 to 21:00. It's near Lotte Department Store Sinjung-dong, so it was really easy to get to haha. It's located right at the entrance to the restaurant alley! The white-and-wood exterior was clean and nice too.

Store exterior blending white and wood tones
Exterior of the bakery café near the restaurant alley entrance

Easy White Bread is a milk bread specialty bakery café from Bon IF, and they say they use carefully selected ingredients like AOP-certified French butter and dairy cream. Since they bake at set times every day, you can meet fresh Sinjung-dong milk bread here.

The inside has comfortable seating so you can enjoy bread and coffee together haha. Among Bucheon bakery cafés, this is a good spot not just for takeout but also for taking a quick break.

Seating area inside the store
Interior table for enjoying bread and coffee
Neatly arranged milk bread display case and gift boxes

Milk bread varieties and gift sets in the display case

On display at Easy White Bread Bucheon Sinjung-dong were golden beurre, olive cheese, soboro chestnut rice cake, walnut cranberry rye, and other varieties of Sinjung-dong milk bread! The neatly arranged loaves and gift boxes gave an overall clean impression. The packaging was tidy too, and with such a variety of gift sets, this seems like a good Sinjung-dong café to visit for a thank-you gift or a simple present.

Golden beurre and olive cheese milk bread on display
Soboro chestnut rice cake and walnut cranberry rye milk bread on display
Handmade butter jam and cream cheese display corner

They also sell handmade butter jam, cream cheese, and gift sets, so it's a good place to pick out a simple gift too.

Milk bread gift set display

Choosing bread thickness (1.5cm, 2cm, 2.5cm) and how to store it

I liked the thoughtful touch of letting you choose your bread thickness — 1.5cm, 2cm, or 2.5cm, whatever suits your taste. There was also detailed info posted on how to store leftover milk bread and how to enjoy it deliciously again haha.

Sign explaining bread thickness options
Posted guide on how to store milk bread

If you leave a Naver receipt review, you get a random gift of cream cheese, and if you follow them on Instagram, you get one piece of milk bread — worth keeping in mind for your visit!

Review event notice and store counter

I also got to try a sample piece of bread, so I tried one haha. So good it made me want to cry ㅠㅠㅠ!!!

A sample piece of milk bread

This one in particular is the hot menu item — I'm planning to order this next time 💛

Display of the popular milk bread menu item

What the writer ordered at Easy White Bread and what it cost

For today's little feast I went with: soboro chestnut rice cake milk bread half for ₩6,000, golden beurre milk bread 1pc for ₩1,500, and special brewed coffee for ₩4,000. Let's go!

Table setting with soboro chestnut rice cake milk bread and special brewed coffee
A cup of special brewed coffee

How the special brewed coffee pairs with milk bread

The special brewed coffee at ₩4,000 had flavor notes that reminded me of berries and cherries! Since the milk bread isn't overly sweet, it went really well with the coffee — I'd recommend it to anyone looking for something a bit different at a Sinjung-dong Station bakery. The pairing with the rich, buttery milk bread was great.

Milk bread and coffee placed together

What does soboro chestnut rice cake milk bread taste like?

The soboro chestnut rice cake milk bread has a generous layer of nutty soboro crumble on the outside, with chestnut and chewy rice cake tucked inside, giving it varied texture. The bread's signature moist, soft crumb combined with chewy rice cake and sweet chestnut made it really filling.

Soboro chestnut rice cake milk bread topped with crumble
Full view of the soboro chestnut rice cake milk bread half loaf

When I cut it in half, I found big chunks of whole chestnut and chewy rice cake scattered throughout the moist, well-textured bread haha.

Cross-section of the halved soboro chestnut rice cake milk bread
Inside of the bread showing whole chestnuts and rice cake

The chestnut pieces weren't finely chopped but nice and big, so you really got that satisfying bite, and the rice cake stretched softly, blending naturally with the moist milk bread!!

Rice cake stretching from the soboro chestnut rice cake milk bread

It's plenty delicious on its own, but I think a quick zap in the microwave would make the bread even fluffier and bring out the chewiness of the rice cake even more haha. If you're looking for a filling yet special milk bread at a Sinjung-dong Station bakery, I'd recommend the soboro chestnut rice cake milk bread.

Individually wrapped golden beurre milk bread, 1pc

Golden beurre milk bread, one slice for 1,500 won

The golden beurre milk bread comes individually wrapped by the slice, making it easy to try. Made with French butter, it had a subtle buttery aroma and nutty flavor, with a dense yet soft crumb that was delicious even plain. Depending on your taste, it would also go well with butter or jam, or lightly toasted. If you're looking for a solid, classic milk bread at a Bucheon bakery, golden beurre should suit you well.

Is Easy White Bread Bucheon Sinjung-dong worth a visit?

🖤 Easy White Bread Bucheon Sinjung-dong was a Bucheon bakery where you can enjoy soft, freshly baked milk bread and coffee together in one place. The soboro chestnut rice cake milk bread in particular stuck with me, with its nutty flavor and chewy texture, and the golden beurre milk bread was appealing for its buttery flavor and moist crumb. With everything from individually wrapped slices to gift sets, it's good for a snack, a meal replacement, or even a gift. If you're near Lotte Department Store Sinjung-dong looking for a clean Bucheon bakery café — a great Sinjung-dong Station bakery — go pay them a visit^_^

Where it is

Easy White Bread Bucheon Sinjung-dong이지화이트브레드 부천신중동점

113ho, 272 Gilju-ro, Wonmi-gu, Bucheon-si, Gyeonggi-do, South Korea경기도 부천시 원미구 길주로 272 113호

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