Yeonsu Station sashimi restaurant with a ₩25,000 gizzard shad add-on

In short

Veteran General Fish Market Incheon Yeonsu Branch is a large sashimi restaurant on the 3rd floor of Yeonsu Plaza, 100m from Exits 1 and 4 of Yeonsu Station in Incheon, with seating for up to 100 people. A ₩13,900 lunch special for three brought sashimi, sushi, tempura, spicy fish stew and albap (rice with fish roe), plus a self-serve bar where you grill your own kimchi pancake, and a small plate of seasonal gizzard shad sashimi added ₩25,000. For autumn gizzard shad with a good-value set course, Veteran General Fish Market is an easy pick in Yeonsu-dong.

Close-up of salmon sushi included in the lunch special

Good to know

Location
3rd floor, Unit 202-1, Yeonsu Plaza, 106 Beotkkot-ro, Yeonsu-gu, Incheon (100m from Yeonsu Station Exits 1 and 4)
Hours
11:00–23:00, no break time, open every day
Parking
3 hours validated in the building's basement parking lot
Lunch special
₩13,900 (sashimi, sushi, tempura, spicy fish stew, albap and side dishes), also available on weekends
Gizzard shad sashimi (small)
₩25,000
Seating
Up to 100 people; suitable for group meals, company dinners and events
Self-serve bar
Salad, corn mayo, side dishes, unlimited ramen noodles, grill-your-own kimchi pancake, coffee and ice cream for dessert
Review event
Choice of 2 dried black persimmons, 2 abalone or 4 breaded fried shrimp
Reservations
By phone or Naver Reservation
Price reference
₩25,000 ≈ $18 · ₩13,900 ≈ $10 (2026-09-22)

as written by the visitor on Sep 21, 2026

3rd floor, Unit 202-1, Yeonsu Plaza, 106 Beotkkotro, Yeonsu-gu, Incheon, South Korea — 100m from Yeonsu Station Exits 1 and 4.

3 hours of free parking at the building's basement lot. Open 11:00–23:00, no break time, no closed days. Reservations by phone or Naver Reservations.

Hi everyone! This is Matjjang's Jeongseok. Today I visited a sashimi restaurant near Yeonsu Station in Incheon called Veteran General Fish Market. It's known for fresh, varied sashimi and delicious side dishes, and I heard they have a super budget-friendly lunch special for ₩13,900 — even available on weekends — so I rushed over to check it out and share it with you.

Entrance to Veteran General Fish Market Incheon Yeonsu Branch on the 3rd floor of Yeonsu Plaza
Store information for Veteran General Fish Market Incheon Yeonsu Branch
Spacious interior hall of Veteran General Fish Market
Large seating area suitable for group gatherings
Overview of tables inside Veteran General Fish Market

Where is Veteran General Fish Market near Yeonsu Station, and how big is it?

The interior is really spacious. It's on the 3rd floor of Yeonsu Plaza, so you park in the basement and head up to the 3rd floor. It seats up to 100 people, so it seems like a great spot for group gatherings, company dinners, or events.

Signboard introducing the chef with 30 years of experience

At Veteran General Fish Market, a chef with 30 years of experience prepares the sashimi with skilled hands, following a policy of using up ingredients fresh daily and cooking only with domestic live fish and seafood.

Self-serve salad bar with vegetables and side dishes
Salad and corn mayo prepared at the self-serve bar
Unlimited ramen noodles provided for the spicy fish stew
Dessert coffee and ice cream corner
Self-serve kimchi pancake cooking corner

What's on the self-serve bar? Grill your own kimchi pancake

The salad bar has a variety of vegetables, salads, and side dishes, plus unlimited ramen noodles you can add to your spicy fish stew. And there's dessert coffee and ice cream too! Kimchi pancake is set up for you to cook yourself.

I started right away by frying up a kimchi pancake. Nice and golden brown — looks pretty appetizing, right? Haha.

Golden, freshly fried self-serve kimchi pancake

Ordering the ₩13,900 lunch special for three

You order via kiosk, and we ordered three portions of the lunch special. The lunch special comes with sashimi, sushi, tempura, spicy fish stew, albap, and side dishes.

Order kiosk screen showing the ₩13,900 lunch special

If you take part in the review event, you can choose 2 dried persimmons, 2 abalones, or 4 fried bread shrimp — I'd recommend joining in and getting the freebie.

The self-serve bar has salad and corn mayo ready — make sure you grab some, they're really tasty!

Plate of salad and corn mayo from the self-serve bar

Sushi, seaweed soup and tempura that aren't just filler

First out was a refreshing seaweed soup and sushi. It looked super fresh at a glance. I tried the salmon sushi first, and it tasted just as good as a dedicated sushi restaurant. Not filler at all — genuinely delicious sushi.

The seaweed soup didn't have any fancy ingredients, but the clean, refreshing flavor was excellent.

The self-cooked, golden kimchi pancake had great-tasting batter too — crispy outside, soft inside, really good.

They also serve salted pollock roe mixed with sesame oil to eat with the sashimi. Add it when you wrap the sashimi and you get this great popping texture.

The flying fish roe sashimi salad had crunchy cabbage, carrot, and flounder sashimi in it — mixed with chojang (vinegar-chili sauce), it's really delicious.

The homemade tempura is fried Japanese-style right when ordered, so it's crispy and excellent. Shrimp, sweet pumpkin, and sweet potato — all of them were delicious.

Freshly fried shrimp, sweet pumpkin, and sweet potato tempura

And then the spicy fish stew! Boiled piping hot, add some ramen noodles, and it's the perfect finish. All of this for ₩13,900 per person is truly insane value.

Spicy fish stew boiling hot

Last but not least, albap with popping flying fish roe!

Albap topped with flying fish roe alongside the full lunch special spread

With sashimi placed in the center, it makes for a perfectly complete spread.

Can you see how gorgeous that salmon sushi looks? It's honestly better than most dedicated sushi restaurants. The salmon just melts softly in your mouth.

Close-up of salmon sushi included in the lunch special

Adding the ₩25,000 autumn gizzard shad sashimi (small)

Finally, the sashimi arrived — flounder, mullet, and gizzard shad.

Plate of flounder, mullet, and gizzard shad sashimi

The sashimi glistened with a glossy sheen — you could tell just by looking that it was going to be delicious.

Glossy flounder and mullet sashimi

There's a saying that autumn gizzard shad is so good it can make a runaway daughter-in-law come home, haha. That's how nutty and delicious this thin-boned fish, eaten bones and all, is in autumn. I figured I had to eat autumn gizzard shad before winter arrived, so I ordered the small gizzard shad sashimi for ₩25,000.

A small plate of ₩25,000 gizzard shad sashimi

The portion was surprisingly generous, so I got to eat my fill of gizzard shad sashimi.

I started with the flounder sashimi — wrapped with the salted pollock roe they served, the salty roe and the nutty, slightly sweet flounder came together perfectly.

The mullet sashimi was also really nutty and delicious.

Mullet sashimi wrapped with salted pollock roe

No need to say much about the gizzard shad sashimi — it just melts away in your mouth.

Both the sashimi and the sashimi salad practically call for soju. Nutty, chewy — you could really tell it was made by an expert with 30 years of experience, the kind of skill only a true professional's hands can produce.

Spicy fish stew with added ramen noodles
Broth full of fish meat in the spicy fish stew

Spicy fish stew with ramen noodles, albap and dessert

The spicy fish stew was packed with fish, making the broth even richer. Time to drop in the ramen noodles!

Can you see the flying fish roe dotted through the albap? Really nutty and delicious.

You absolutely have to eat the spicy fish stew with the ramen noodles added — it's so good. Top it with a piece of kimchi and eat it with the noodles for the perfect finish.

And finally, dessert ice cream to top it all off! A truly complete course.

Is Veteran General Fish Market worth it for sashimi in Yeonsu-dong?

Today I visited Veteran General Fish Market Incheon Yeonsu Branch near Yeonsu Station, and enjoyed a course packed with fresh sashimi, sushi, tempura, spicy fish stew, and albap, all at a great price. The sashimi itself was so fresh and delicious, and everything else was great too — with prices these days, it almost felt like I shouldn't be allowed to enjoy this course for this price. On top of that, the seasonal gizzard shad sashimi was excellent, so I'd definitely recommend trying it. If you're looking for a good sashimi restaurant in Yeonsu-dong, I highly recommend 'Veteran Fish Market.'

Where it is

Veteran General Fish Market Incheon Yeonsu Branch베테랑 종합어시장 인천연수점

106 Beotkkotro, Yeonsu Plaza 3F, Unit 202-1, Yeonsu-gu, Incheon, South Korea인천광역시 연수구 벚꽃로 106 연수광장프라자 3층 202-1호

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