New fig soufflé shared with a friend at a Hongdae café: Think Fruit

In short

Think Fruit is a premium fruit dessert and brunch café in Hongdae, Seoul, a 281m walk from Exit 7 of Hongik University Station. Two friends ordered the new fig soufflé (21,000 won), a Häagen-Dazs coffee slush (7,800 won) and an iced Americano (5,500 won); the soufflé melted in the mouth and the slush went well with the ice cream on top. For anyone who loves soufflé, Think Fruit is worth the trip to Hongdae.

Close-up of soufflé at Think Fruit Hongdae

Good to know

Peach soufflé
22,000 won
Fig soufflé
20,000 won (rung up as 21,000 won)
Peach parfait
19,800 won
Fig parfait
19,800 won
Iced Americano
5,500 won
Häagen-Dazs coffee slush
7,800 won
Address
1F, 14-12 Wausan-ro 29-gil, Mapo-gu, Seoul (281m from Hongik University Station Exit 7)
Hours
Daily 11:00–22:00 (closed Sept 24–25)
Parking
No parking available

as written by the visitor on Sep 20, 2026

Table with Think Fruit's fig soufflé and drinks

Where do you all go when you're craving something cool and special to drink, or a sweet dessert?

This time I finally made it to Think Fruit, a place I'd been saving and wanting to visit for the longest time~

Close-up of soufflé at Think Fruit Hongdae

Think Fruit 🥞

Think Fruit storefront and sign

What kind of café is Think Fruit?

Think Fruit is a premium fruit-focused dessert and brunch café that contracts and sources the tastiest fresh fruit of each season. 🍑🍓🍊 It's 281m from Hongik University Station Exit 7, tucked into the alley on Wausan-ro 29-gil.

Wow~ just looking at the photos gets me excited~ (I really, really wanted to come here~)

Refrigerated showcase filled with peaches and figs

Look at that refrigerated showcase packed with peaches and figs~~🥰🥰 It's a place that's become word-of-mouth famous for such delicious combinations of ingredients, so I had high expectations.

Think Fruit soufflé and parfait menu board
Think Fruit drink menu signage

Think Fruit menu and prices, including the drinks topped with Häagen-Dazs

Think Fruit's dessert menu includes soufflé and parfait. Peach soufflé 22.0 / Fig soufflé 20.0 / Peach parfait 19.8 / Fig parfait 19.8.

The drink lineup was pretty varied too~ salted cream coffee, condensed milk latte, salted cream milk tea, peach yogurt smoothie, mango smoothie, and more.

What was unique was that the soufflé and parfait... and some drinks like the lattes and milk teas... come with Häagen-Dazs ice cream on top~ 🥰 And I'd literally been thinking 'I want to eat Häagen-Dazs ice cream'... hahaha, what a coincidence~ I had no idea Häagen-Dazs ice cream came with it~😆

Here's what we ordered. Fig soufflé 21.0 / Iced Americano 5.5 / Häagen-Dazs coffee slush 7.8

White-toned seating inside Think Fruit
Iced Americano and coffee slush on the table

How did the Häagen-Dazs coffee slush taste?

The drinks came out first~~🥰 They were brought to us directly... and I couldn't resist snapping a photo while holding it up.😆😅

Häagen-Dazs coffee slush held up for a photo
Häagen-Dazs coffee slush topped with ice cream

This is the Häagen-Dazs coffee slush I ordered~ the Häagen-Dazs ice cream sat on top looking so tempting~ I took a sip~ wow~ it's genuinely delicious~ I've had coffee slush before, but I never knew it paired this well with Häagen-Dazs ice cream~😍 Highly recommend the Häagen-Dazs coffee slush~👍👍

The new fig soufflé: how it looks and tastes

Ta-daaa~~~ Look at this~~😍😍 The soufflé was brought out to us too~~

Full view of the served fig soufflé

Such a moving soufflé visual~~

Soufflé pancake topped with fig

I heard the peach soufflé is super famous, but the fig soufflé turned out to be a new menu item~ I really agonized over the choice before picking fig~😆 So pretty, so pretty~~😍

Side close-up of the fig soufflé

It's so pretty but no matter how I shoot it, my photography skills just can't capture that beauty..😅 (so unfortunate...🥹)

Fig soufflé served with whipped cream and ice cream
Cross-section of fruit on the fig soufflé plate
Fig soufflé cut with a fork
A bite-sized piece of soufflé scooped out

I took a bite of the soufflé and it just melted in my mouth!!! My friend made a huge fuss saying it was so delicious too~ she said she'd come back again on her own just for the soufflé~

Looking around at the other tables, there wasn't a single one without a soufflé order. This place really doesn't need to bother with other dessert variety!😍😍

Cross-section showing the soft soufflé interior

Can a soufflé really be this soft? It truly dissolves in your mouth... and the combination of ice cream, whipped cream, and fig was so good too.

Table with the fig soufflé and drinks together
White-toned interior atmosphere of Think Fruit

Think Fruit interior, hours and how to visit

The inside of Think Fruit is a clean, pretty white tone, so it's perfect for a date course too~ If you love soufflé~ you really need to stop by once~~

  • 📍 14-12 1F Wausan-ro 29-gil, Mapo-gu, Seoul (281m from Hongik University Station Exit 7)
  • ⏰️ Daily 11:00–22:00 (closed 9/24–9/25)
  • 🚘 No parking available

Where it is

Think Fruit띵크프룻

14-12 1F Wausan-ro 29-gil, Mapo-gu, Seoul, South Korea서울특별시 마포구 와우산로29길 14-12 1층

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Local places · Cafés