Ikseon-dong bakery Chuseok holiday hours and peanut bread: Munhwa
In short
Munhwa Bakery is a takeout-only bakery on Donhwamun-ro in Jongno, Seoul, often named one of the city's three best bakeries in the Ikseon-dong and Jongno 3-ga area. On a Sunday at 3pm there was no wait at Munhwa Bakery, where garlic bread costs 6,800 won, coffee bread 5,800 won and peanut bread 3,800 won, all sliced on request, and the Chuseok closure was listed for just one day, Friday, September 25. For holiday snacks to carry out, Munhwa Bakery is an easy stop.
Good to know
- Address
- 1st floor, 65 Donhwamun-ro, Jongno-gu, Seoul
- Hours
- Daily 11:00–20:00
- Closed
- Friday, September 25 for Chuseok (per Naver Place)
- How it works
- Takeout only, no eating in store
- Entry
- Two parties inside the store at a time
- Parking
- Not available
- Onion bagel
- 6,000 won
- Garlic bread
- 6,800 won
- Coffee bread
- 5,800 won
- Peanut bread
- 3,800 won
- Price reference
- ₩6,000 ≈ $4.3 · ₩6,800 ≈ $4.9 · ₩5,800 ≈ $4.2 (2026-09-21)
as written by the visitor on Sep 20, 2026
Today~~~ I've got a story about visiting Munhwa Bakery (문화제빵), a famous Ikseon-dong bakery often called one of Seoul's three best!
On a Sunday afternoon I was walking around with my husband and kid, coffee in hand from a nearby café, when my husband spotted Munhwa Bakery first and said "I heard this place is good, isn't it?" So we ended up going in totally by chance haha. Since Chuseok is coming up soon, I made sure to check the holiday closure too, so I've put that together along with the waiting situation!
Where is Munhwa Bakery in Ikseon-dong, and what are its hours?
Munhwa Bakery is located at 65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul, open daily from 11:00 to 20:00. It's takeout only, so you can't eat in the store, and there's no parking.
- Address: 65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul, South Korea
- Hours: Daily 11:00–20:00
- Closed: Friday, September 25 for Chuseok
- Takeout only
- No parking
When is Munhwa Bakery closed for Chuseok?
On Naver Place, only Friday, September 25 is marked as closed for Chuseok. The days right before and after — Thursday the 24th and Saturday the 26th — are listed as regular hours, 11:00–20:00, so that's good to know if you're planning to stop by during the holiday! (Since hours and closures come from Naver Place info, I'd recommend double-checking before you visit!)
How long is the wait at Munhwa Bakery at 3pm on a Sunday?
There's a sign posted outside Munhwa Bakery saying only 2 parties can enter the store at a time. When we arrived around 3pm on a Sunday, luckily there was no wait and we could go straight in.
There was one party ahead of us, so we were the second. While we were picking, a small line of one or two parties formed behind us, and customers kept flowing in and out. Since it's takeout only, you can't eat inside — you buy and eat outside.
Munhwa Bakery menu and prices near Jongno 3-ga
Prices at Munhwa Bakery are: onion bagel ₩6,000, garlic bread ₩6,800, coffee bread ₩5,800, peanut bread ₩3,800. There's no separate menu board — the bread names are just attached to the display case, so you pick by looking.
- Onion bagel ₩6,000
- Garlic bread ₩6,800
- Coffee bread ₩5,800
- Peanut bread ₩3,800
As soon as we walked in, the bread smell was so strong and wonderful that I enjoyed just browsing haha.
I asked them to slice the garlic bread and the coffee bread, and they did! The visuals... drool-worthy.
Before eating, I looked up reviews from people who'd been before, and it seems garlic bread and onion bagel are frequently mentioned as the signature items. Apparently in the evening the popular breads sometimes sell out, so if you're aiming for the garlic bread at Munhwa Bakery, it might be worth calling ahead to check stock!
Tasting the coffee bread, peanut bread and garlic bread
What I picked out at Munhwa Bakery were three things: peanut bread, coffee bread, and garlic bread. First up, coffee bread!
Coffee bread is considered a signature item alongside garlic bread and the onion bagel! As you can see in the menu photo, it's super long haha. The coffee aroma is really strong, so I think adults would love it too >,< Next up is peanut bread — the visuals, whoa.
The peanut bread has peanuts piled thickly on the outside, so I'd recommend it if you love a nutty flavor. Apparently this one's also popular with older folks' tastes. I picked both the coffee bread and peanut bread myself haha — can't hide my grandma-taste-buds lol. And last, the garlic bread!
The garlic bread visibly has a generous amount of garlic sauce, and it looks completely moist... can you tell? The garlic flavor is strong but not greasy at all, so it went perfectly with milk... whoa.
One more thing to know about Munhwa Bakery
Aside from the bread itself, there's one more thing I want to share about Munhwa Bakery. According to the Naver Place description, Munhwa Bakery only sells bread made that day, and
any unsold bread is donated to underprivileged groups such as children facing food insecurity and elderly people living alone.
Not just selling bread but also looking out for neighbors in need — knowing that made me feel warm inside. I really hope places like this keep doing well for a long, long time!
Is Munhwa Bakery worth a stop? Final verdict
We stumbled onto this bakery by chance, and just like my husband said, I'm glad we went in haha. Since it's a takeout-only bakery, I also thought it'd be great to buy some for snacks during the upcoming Chuseok holiday. Next time I go, I definitely want to try the onion bagel I kept seeing in reviews!
If you're looking for an Ikseon-dong bakery or a Jongno 3-ga bakery, it might be worth stopping by at least once. I'm curious which bread you'd pick! If you could only buy one thing at Munhwa Bakery, what would your pick be? haha
Where it is
65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul, South Korea서울특별시 종로구 돈화문로 65 1층
