Face-framing cut and toned-down color at Gangnam hair salon Beorn Hair

On a weekend when I was desperately in need of a change of pace, I visited Beorn Hair Cheongdam, a premium hair salon in Cheongdam-dong, to switch up my hairstyle. It has such a reputation for being skilled that I arrived full of anticipation, and I ended up spending an incredibly satisfying time with Senior Director Hanna, whose work was impeccable from the detailed consultation through the cut and coloring.

The whole process of finding a style tailored just for me amid Cheongdam-dong's signature chic, upscale atmosphere was so comfortable and enjoyable. I want to share this fresh account of my successful transformation—one that eased my worries about hair damage and suited both my face shape and personal style perfectly.

First impressions of Beorn Hair Cheongdam and valet parking

Located near Cheongdam-dong's luxury shopping street, Beorn Hair Cheongdam gives off a hip, stylish aura from the building exterior alone, making the trip there feel exciting from the start.

Its valet parking system is very well organized, so even on Cheongdam-dong's busy streets, I could hand over my car and head inside without parking stress. The staff welcomed me with bright smiles at the entrance, letting me begin my appointment right on time in a great mood.

A spacious, comfortable space like a private lounge

Once I opened the door and stepped inside, there was none of the cluttered or hectic feeling of a typical hair salon. Instead, the sophisticated interior immediately caught my eye, as if I had entered a trendy gallery or private lounge.

Not only is the space large and pleasant, but the seats are generously spaced apart, so I could focus entirely on my own rest and care without being bothered by other guests' glances or movement. Seeing every corner managed so thoroughly and hygienically, without a speck of dust, really conveyed the brand's class.

A one-on-one personalized consultation with Senior Director Hanna

After I settled comfortably into my seat and waited a moment, Senior Director Hanna, who would be in charge of my hairstyle that day, approached me with a bright smile and a warm greeting.

Before getting started, Hanna gave me a careful one-on-one consultation, looking closely at my hair's current condition and level of damage, the styles and mood I usually go for, and even the color and length that would suit my face shape.

She understood even the vague requests I had only pictured in my head perfectly, then thoughtfully suggested a sophisticated color and a face-slimming cut design that would best suit my skin tone and overall vibe. My trust in her shot up immediately.

Coloring treatment from scalp protection through the cut

After the consultation, the coloring began with a protective treatment carefully applied first to prevent scalp irritation. The color was then applied smoothly for an even, deep result with no patchiness. Even while I waited with the product on, the staff thoughtfully checked whether I was uncomfortable at all.

At the shampoo stage, I also received such a refreshing scalp massage that all my built-up fatigue seemed to melt away—it was a complete healing course.

Next came the cut, delicately refining the unnecessarily heavy hairline and layers. Senior Director Hanna's scissor work was filled with professional skill and detail in every movement, and I found myself admiring it the whole time. She covered the less flattering aspects of my face shape naturally while making the overall silhouette fall surprisingly light and elegant—she truly did an amazing job with the cut.

The finished toned-down color and soft cut line

When every step was finished, including the perfect blow-dry, and I finally saw my hair in the mirror, the result was so satisfying that my mouth literally fell open!

The color had been toned down in a refined way without looking dated, yet my face looked as bright as though someone had switched on a fluorescent light. The glossy texture and the perfect cut line falling softly along my face all came together beautifully. People around me kept telling me this hairstyle suited me perfectly, and I felt like I was floating on air.

If you are looking for a talented designer in Cheongdam-dong to help you find your dream hairstyle, I strongly recommend booking a visit with Senior Director Hanna at Beorn Hair Cheongdam, who brings both attentive taste and seriously skillful hands 👍