Gwangjang Market dessert shop diet slip: two pies in 5 minutes, Ssuk's

In short

Ssuk's Choco Pie Seoul is a dessert shop with a bright green storefront inside Gwangjang Market in Jongno, Seoul. On a rare day trip into Seoul from Gyeonggi-do, the writer took home the 6-piece gift set for 24,800 won and tried the sea-breeze mugwort injeolmi (chewy rice cake), Udo peanut and Gwangju real chocolate flavors, eating two in five minutes despite being on a diet. Each pie is individually wrapped and keeps 8 days refrigerated, so Ssuk's Choco Pie Seoul works just as well as a gift.

Main image of Ssuk's Choco Pie Seoul in Gwangjang Market

Good to know

Location
1st floor, 25 Jongno 32-gil, Jongno-gu, Seoul (inside Gwangjang Market)
Hours
Mon–Fri 11:00–18:30, Sat–Sun 10:00–19:00
Ssuk's Choco Pie
Geomundo sea-breeze mugwort, sea-breeze mugwort injeolmi, whole red bean, Udo peanut, Nonsan strawberry, Gwangju real chocolate — 4,800 won each
Ssuk's Cookies
Choco macadamia, sea-breeze mugwort salt, sweet pumpkin — 4,800 won each
Ssuk's Scones
Geomundo sea-breeze mugwort, Korean soybean tofu, real chocolate — 4,600 won each
Milk tea
Mugwort milk tea, milk tea — 5,900 won each
Cheesecake
Mugwort, chocolate — 5,500 won each
Gift sets
6-piece 24,800 won / 3-piece 13,400 won
Packaging and delivery
Insulated bag packaging available, courier delivery available
Storage
8 days refrigerated
Review event
Ssuk's cookie sampler for taking part
Price reference
₩24,800 ≈ $18 · ₩13,400 ≈ $9.7 (2026-09-21)

as written by the visitor on Sep 20, 2026

Main image of Ssuk's Choco Pie Seoul in Gwangjang Market

I went to Gwangjang Market for the first time in ages. Ever since moving out to Gyeonggi-do, a trip to Seoul means actually setting a date and going. Today's destination was Gwangjang Market. While happily wandering around looking for good eats, I heard there was a dessert spot worth trying — Ssuk's Choco Pie Seoul. I went in knowing it was famous as part of the Jongno bakery pilgrimage, but as a dessert lover, the visuals alone were impossible to walk past.

Where is Ssuk's Choco Pie Seoul, and what are its hours?

Front of Ssuk's Choco Pie Seoul with its eye-catching green storefront

Ssuk's Choco Pie Seoul, a Gwangjang Market favorite, sits right inside the market, and its bright green storefront makes it easy to spot.

  • 📍25 Jongno 32-gil, 1st floor, Jongno-gu, Seoul, South Korea
  • ⏰11:00–18:30 (Mon–Fri) / 10:00–19:00 (Sat–Sun)

Check Naver Map for the exact location.

Menu and prices at Ssuk's Choco Pie Seoul in Gwangjang Market

Menu board and price list at Ssuk's Choco Pie Seoul

Beyond choco pies, Ssuk's Choco Pie Seoul also has cookies, scones, milk tea, and cheesecake.

  • Ssuk's Choco Pie — Geomundo sea-breeze mugwort, sea-breeze mugwort injeolmi (glutinous rice cake), whole red bean, Udo peanut, Nonsan strawberry, Gwangju real chocolate, each ₩4,800
  • Ssuk's Cookies — choco macadamia, sea-breeze mugwort salt, sweet pumpkin, each ₩4,800
  • Ssuk's Scones — Geomundo sea-breeze mugwort, domestic soybean tofu, real chocolate, each ₩4,600
  • Milk tea — mugwort milk tea, milk tea, each ₩5,900
  • Cheesecake — mugwort, chocolate, each ₩5,500
In-store sign showing gift set contents and packaging info

There's a 6-piece gift set for ₩24,800 and a 3-piece gift set for ₩13,400. If it's hot out or you have a long trip ahead, they can pack it in an insulated bag, and courier delivery is also available. Join their review event and you get a Ssuk's cookie sampler to try.

What the green Ssuk's Choco Pie store in Jongno looks like

Interior of Ssuk's Choco Pie Seoul, decorated like a souvenir shop

True to its fame as part of the Jongno bakery pilgrimage, the store's vibe was pretty and well put together, almost like a souvenir shop.

Ssuk's Cookies and scones on display

Besides choco pies, there were cookies and scones on display, and cookies can be included and packed into the gift sets.

Mugwort and chocolate cheesecake in the display case

They also had cheesecake, so this place is basically heaven if you love dessert.

What's inside the 6-piece gift set for 24,800 won

6-piece gift set box picked up to go

📌What I ordered — the 6-piece set for ₩24,800 (sea-breeze mugwort injeolmi, whole red bean, Geomundo sea-breeze mugwort, Udo peanut, Gwangju real chocolate)

Clean-looking exterior of the gift packaging

Such a clean-looking package — great for gifting, or just as a simple snack.

Box containing six individually wrapped choco pies

They're individually wrapped and then boxed together, which makes it feel even more premium. With 8 days of fridge life, the shelf life is generous compared to most handmade desserts.

How the Udo peanut choco pie tastes

Unwrapped Udo peanut choco pie
Udo peanut choco pie sprinkled with crushed peanuts

The Udo peanut choco pie has soft, uncoated bread on the outside with crushed peanut cream sprinkled on top.

Cross-section of Udo peanut choco pie showing chocolate over cream
Close-up of the cream and chocolate on the Udo peanut choco pie

Instead, the chocolate is drizzled over the cream, and — probably thanks to good-quality chocolate — you get a strong, rich chocolate scent paired with a strong peanut aroma.

Choco pie showing its soft sponge bread and cream

The outer bread has a soft, sponge-like texture that pairs well with the smooth cream.

The texture of the sea-breeze mugwort injeolmi choco pie

Sea-breeze mugwort injeolmi choco pie dusted with soybean powder
Chocolate-coated exterior of the sea-breeze mugwort injeolmi choco pie

The sea-breeze mugwort injeolmi has soybean powder dusted on the outside and a chocolate coating underneath, which gives it a fun, almost injeolmi-toast feel.

Cross-section of the sea-breeze mugwort injeolmi choco pie showing rice cake inside

The thin chocolate coating, the bread with its strong mugwort aroma, the sweet soft cream, and the chewy injeolmi rice cake inside all came together beautifully. The chewiness of the injeolmi rice cake inside was especially good — that mix of moist and chewy was just delicious.

Gwangju real chocolate pie and the final verdict on Ssuk's Choco Pie Seoul

Gwangju real chocolate choco pie with its deep dark chocolate look
Close-up of the Gwangju real chocolate choco pie

My husband, who loves chocolate, snatched the real chocolate one from me, but it truly has that deep, dark chocolate look.

A bite taken out of a choco pie, revealing the cream inside
Soft, moist interior of the choco pie

Honestly, choco pie has a certain expected flavor, but this went way beyond that — so soft and moist that I ate it up happily. Even though I'm on a diet, I finished two of them in five minutes flat, sitting right there. Haha.

Several choco pies set out to share

It was so good I almost ate them all myself, but I shared some with my sister and husband, and everyone loved this Gwangjang Market favorite, Ssuk's Choco Pie. True to its reputation as a top Gwangjang Market dessert spot, the quality was great, and best of all, even kids who don't like mugwort can enjoy it. Not a single flavor here was bad. Next time I visit, I definitely want to try the Nonsan strawberry one, which was sold out this time.

Where it is

Ssuk's Choco Pie Seoul쑥스초코파이 서울

25 Jongno 32-gil, 1st floor, Jongno-gu, Seoul, South Korea서울특별시 종로구 종로32길 25 1층

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