Apgujeong Rodeo hair salon all-over dye for lightened ends: Biorn Hair

At some point my hair started looking like two different colors on top and at the ends. My natural hair is already a slight brown, but over time the ends had lightened almost like they'd been bleached, and the gap between the top and bottom color got really noticeable. On top of that, my hair had grown out a lot since a perm I got a few months earlier, so I figured I'd trim the length and even out the color in one go. I went looking for a hair salon around Apgujeong Rodeo and ended up at Biorn Hair Apgujeong Rodeo (비오른헤어 압구정로데오점).

Where is Biorn Hair Apgujeong Rodeo, and where do you park?

Biorn Hair Apgujeong Rodeo is at 8 Seolleung-ro 161-gil, Gangnam-gu, Seoul, South Korea. It's closer to Apgujeong Rodeo Station than Apgujeong Station, an easy walk from Exits 5 and 6. I drove that day and used valet parking when I arrived at the building. The valet fee added ₩5,000.

First visit? Check the booking discounts before you go

This was my first time at Biorn Hair. They offer first-visit perks and discounts through booking channels like Naver Pay, so I'd recommend deciding roughly what service you want before you book. I decided ahead of time that I wanted a full-head dye and booked accordingly. Discount conditions can change depending on timing and booking terms, so it's worth checking what's currently available when you book. Maybe because it was a weekend, plenty of people were already getting services done when I arrived.

Biorn Hair price list

It helps to check the base price for the service you want on the price list, and also look for any perks you qualify for, like first-visit or Naver Pay discounts. Since I'd already decided on a full-head dye before booking, the consultation once I arrived went a lot more smoothly.

※ Prices and discounts may vary depending on when you visit, so it's a good idea to check the latest price list and conditions before booking.

The brown color I asked designer Jisu for

What I wanted wasn't a completely different color, but keeping the brown tone I already had while pulling the overall hair tone into one consistent shade. The mismatch between the top and the lightened ends was what bothered me most, so I wanted a natural, well-blended brown rather than anything too bold. I talked through my hair's condition and the color I wanted with designer Jisu, and we went ahead with the full-head dye.

How the all-over dye works at Biorn Hair

Jisu handled the full-head dye. She explained each step as we went, which made the whole thing feel relaxed, and while the dye was processing the salon offered drinks and snacks like yakgwa (Korean honey cookies).

I sat and watched the street outside, did a bit of work on my laptop, and the time went by faster than I expected. The whole service took about 2 hours.

A scalp massage at the shampoo bowl

One thing I personally loved was the shampoo. While washing my hair, they gave me a scalp massage too, and it was way more refreshing than I expected. The dye service itself matters, of course, but finishing with such a satisfying scalp massage was a real plus.

How the all-over dye turned out

The finished color came out a bit darker than I'd first imagined. Still, the thing that had bothered me most — the mismatch between the top and the lightened ends — got resolved, and everything lined up into one tone, which I was happy with. Since my natural hair color is already brown, there wasn't a huge difference from before the dye, but overall it felt like the color had been tidied up.

Bangs styling tips from designer Jisu

As she was finishing up, Jisu told me how she'd recommend cutting my bangs to suit my hair's shape. I liked that I could use this tip when trimming my own bangs at home. It wasn't just about doing my hair for the day — she gave me something I could reference for at-home upkeep based on my specific hair type.

All-over dye at Biorn Hair Apgujeong Rodeo: final verdict

Since I hadn't dyed my hair separately in years, this time I focused less on trying a completely new color and more on fixing the mismatch between the lightened ends and the top. The color came out a bit darker than I wanted, but in the end, the blotchy-looking tone got evened out, which left me satisfied. Most of all, Jisu explaining each step along the way and giving me bangs tips suited to my hair shape made the whole visit feel easy.

If you're looking into a full-head dye around Apgujeong Rodeo, I'd recommend having a thorough consultation about the color you want and your current hair condition before deciding on the service. Since it's so close to Apgujeong Rodeo Station, it also works well as part of a date course paired with a meal or a café nearby.