Sokcho bakery individually wrapped potato bread gifts: Bultan Gamja

In short

Sokcho Bultan Gamja Bread Main Store is a squid-ink potato bread bakery café on Haksapyeong-gil in Sokcho, Gangwon. A box of 4 potato breads costs 10,000 won and a 12-pack of Sokcho jjondeugi (chewy fried rice snack) costs 10,000 won, and both were shared as travel snacks and family gifts that my mom and grandmother happily finished. Because every piece is individually wrapped, Sokcho Bultan Gamja Bread is an easy souvenir to carry home from a Sokcho trip.

Holding a single Sokcho Bultan Gamja Bread

Good to know

Address
1st floor, 34-20 Haksapyeong-gil, Sokcho-si, Gangwon-do (Sokcho Bultan Gamja Bread Main Store)
Sokcho Bultan Gamja Bread
Box of 4 for 10,000 won (at the time of the visit)
Discount
10% off when you buy 3 boxes
Sokcho jjondeugi
12-pack for 10,000 won
Oranda
10,000 won
Drinks
Coffee, ades and teas on the menu
Storage
Keeps at room temperature for about a day; freeze for longer, then thaw and microwave 20 seconds
Price reference
₩10,000 ≈ $7.2 (2026-09-21)

as written by the visitor on Sep 20, 2026

Sokcho Bultan Gamja Bread's signature potato bread

Traveling around Sokcho, you'll find plenty of famous foods like dakgangjeong (sweet fried chicken) or squid sundae, but you also end up looking for one thing to bring home. This time I stopped by Sokcho Bultan Gamja Bread, a bakery café that caught my curiosity just from its unusual name.

The pitch-black potato bread was already strange enough to look at, but once I actually tried it, even my mom enjoyed it — so I wanted to introduce this place to anyone looking for a Sokcho travel gift for family or friends!

Where is Sokcho Bultan Gamja Bread Main Store, and what does it look like?

Sokcho Bultan Gamja Bread Main Store is located at 34-20 Haksapyeong-gil, 1st floor, Sokcho-si, Gangwon-do. The building's exterior was quite unique, with colorful characters painted all over it, making it easy to spot from a distance.

Exterior of Sokcho Bultan Gamja Bread Main Store with character illustrations
Colorful painted building front of Sokcho Bultan Gamja Bread

Rather than just a spot to grab bread and go, it had a fun atmosphere worth stopping by to look around during a Sokcho trip.

Orange directional sign for Bultan Gamja Bread
Sign for Sokcho Bultan Gamja Bread Bakery & Café made with squid ink

Near the entrance there was an orange directional sign reading 'Bultan Gamja Bread,' along with a sign that said 'Sokcho Bultan Gamja Bread Bakery & Café, made with squid ink' — so I could tell right away what kind of place it was.

Wall display explaining squid ink and potato benefits near the entrance

On one wall by the entrance, there's a display explaining at a glance why squid ink and potatoes are good for you :)

Inside Sokcho Bultan Gamja Bread: a roomier café than expected, with drinks

Once inside Sokcho Bultan Gamja Bread Main Store, the space was bigger than I expected. There were large tables that could seat several people, so it looked comfortable for families too. The store also sells coffee, ades, and teas.

Spacious café interior with large tables

Sunlight came in through the large window in the back, and the red chairs and the table with a character illustration especially caught my eye, so I snapped a photo.

Red chairs and character-illustrated table by the window

The muse-toy figures on display at Sokcho Bultan Gamja Bread

Sokcho Bultan Gamja Bread, a Sokcho bakery café favorite, has tiny character figures scattered everywhere in the store. These are called 'muse-toys' — ceramic art born from a collaboration between FC director Kim Hak-hyun and Pororo designer Choi Sang-hyun.

Muse-toy ceramic figures displayed in the store
Various uniquely decorated muse-toy figures

You can draw or write whatever you like on these blank-canvas-like ceramic figures, which seems like something fun to do with a partner, family, or kids.

Muse-toy figures displayed on a brick-shaped shelf

Inside brick-shaped shelves sat figures each decorated differently, along with photos of celebrities who had visited. It was fun to look at how the same-shaped figures were customized so uniquely.

Sokcho Bultan Gamja Bread prices and packaging: 4 pieces for 10,000 won

At the time of my visit, Sokcho Bultan Gamja Bread was sold in boxes of 4 for ₩10,000, with 10% off when buying 3 boxes! Of course, the first thing that catches your eye here is the signature menu item: the potato bread itself.

Box of 4 Sokcho Bultan Gamja Bread for sale

I noticed quite a few people buying multiple boxes at once rather than just one. Like us, some buy it as a travel snack, but it also seemed to be popular as a Sokcho travel gift.

Individually wrapped potato breads inside the box

When you open the box, each potato bread is individually wrapped. You don't have to eat them all at once, and it's easy to hand them out one by one, which makes it good for gifting too.

What the pitch-black squid-ink potato bread tastes like

Open the packaging on Sokcho Bultan Gamja Bread and it really lives up to its name. It's shaped like a round potato, with a dark gray exterior that genuinely looks like a slightly burnt potato.

Pitch-black burnt potato bread with packaging opened
Potato-shaped black squid-ink potato bread
Holding a single Sokcho Bultan Gamja Bread

The packaging also says it's 'burnt potato bread made with squid ink,' and I found it interesting how they connected Sokcho's regional image with squid ink.

Surface of the potato bread dotted with small marks

There are tiny dots dotting the surface, so from a distance it really does look like an actual potato, which was a fun detail.

Potato bread cut in half revealing yellow potato filling

Cutting it in half revealed a filling packed with yellow potato cream! The yellow potato filling, flavored with cream cheese and butter, was generously filled and contrasted clearly with the black exterior.

Cross-section of potato bread showing cream cheese potato filling

The outer dough was chewy, and the filling inside had a gentle blend of potato and cream cheese flavor that was savory. Most of all, it stuck with me because my mom enjoyed it too.

How do you store Sokcho Bultan Gamja Bread?

Sokcho Bultan Gamja Bread contains no synthetic additives at all, so it's made and sold same-day as a rule. Room temperature storage is fine for about a day, but if you're saving it for later, freezing is recommended. Once thawed at room temperature, heating it in the microwave for 20 seconds makes it even more delicious to eat :D

Sokcho jjondeugi and oranda sold at the same counter

Around the counter at Sokcho Bultan Gamja Bread, there were other snacks besides the potato bread — Sokcho jjondeugi (chewy rice snack), a 12-pack for ₩10,000, and oranda for ₩10,000.

Sokcho jjondeugi and oranda displayed near the counter
Package of squid-flavored Sokcho jjondeugi, 12-pack
Opened package of squid-flavored jjondeugi

I also tried the Sokcho squid-flavored jjondeugi. As the name suggests, it's a jjondeugi with a squid scent! I gave some to family after the trip, and my grandmother enjoyed it :) Personally, I think jjondeugi tastes best grilled over fire!?

Why Sokcho Bultan Gamja Bread works as a travel gift for family

Personally, Sokcho Bultan Gamja Bread was a good pick to bring back as a Sokcho travel gift. Unlike typical potato bread, the black visual made with squid ink is memorable, and being individually wrapped made it easy to share with family or friends one at a time.

Potato bread box purchased as a travel gift

Since my mom enjoyed it too, I thought it would make a good snack to bring to parents or family. And seeing other customers at the store buying several boxes at once, it seems I'm not the only one who thought of it as a gift item. If you're wondering what to buy at the end of a Sokcho trip, this is worth considering.

Final verdict on Sokcho Bultan Gamja Bread Main Store

I ended up visiting Sokcho Bultan Gamja Bread out of curiosity over its pitch-black visual. Most of all, my mom enjoyed it too, and it worked well both as a snack during the Sokcho trip and as a travel gift to bring back. If you're looking for a slightly different bakery while traveling in Sokcho, or trying to decide on a Sokcho travel gift for parents, family, or friends, Sokcho Bultan Gamja Bread is worth considering :)

Where it is

Sokcho Bultan Gamja Bread Main Store속초불탄감자빵 본점

34-20 Haksapyeong-gil, 1st floor, Sokcho-si, Gangwon-do, South Korea강원특별자치도 속초시 학사평길 34-20 1층

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Local places · Cafés