Sokcho bakery potato bread that's still chewy next day: Bultan Gamja

In short

Sokcho Bultan Gamja Bread Main Store is a potato bread and jjondeugi (chewy rice snack) bakery on Haksapyeong-gil in Sokcho, Gangwon. Driving back to Seoul after a Gangwon trip, the writer picked up a 4-pack of Sokcho Bultan potato bread and 10 pieces of squid-flavored jjondeugi for ₩10,000 each and ate them in the car, where the bread tasted plain at first but turned into a real sweet-salty potato flavor with more chewing. One piece saved for the next day tasted exactly the same as on the day of purchase, so Sokcho Bultan Gamja Bread works as a gift too.

Sokcho Bultan Gamja Bread Main Store signature photo

Good to know

Location
34-20 Haksapyeong-gil, 1F, Sokcho, Gangwon, South Korea (Sokcho Bultan Gamja Bread Main Store)
Hours
Mon–Sun 9:00 AM–6:00 PM
Parking
Available, spacious lot
What we ordered
Sokcho Bultan potato bread, 4-pack ₩10,000 / Sokcho squid-flavored jjondeugi, 10 pieces ₩10,000 (₩20,000 total)
Discount
10% off on purchases of 3 boxes or more
Seating
Tables for 4, 6, and 8; second floor not open at the time of the visit
In-store extras
Straws, tissues, syrup, microwave, muse-toy painting activity
Price reference
₩10,000 ≈ $7.4 · ₩20,000 ≈ $15 (2026-09-15)

as written by the visitor on Aug 28, 2026

After a Gangwon-do trip, we were heading back to Seoul and wanted something to snack on. We'd already had plenty of coffee and bread, so I was wondering if there was anything simple to grab — and that's when I found Sokcho Bultan Gamja Bread!

Sokcho Bultan Gamja Bread Main Store signature photo

There's a main store, a No. 1 branch, and a No. 2 branch, but we went to the main store since it was closest!

Where is Sokcho Bultan Gamja Bread Main Store, and what are its hours and parking?

Sokcho Bultan Gamja Bread Main Store is at 34-20 Haksapyeong-gil, Sokcho, Gangwon, and parking is available. Just search 'Sokcho Bultan Gamja Bread Main Store' in your navigation.

Hours are Monday to Sunday, 9:00 AM to 6:00 PM. Kind of unexpected, haha! I thought it would open earlier and close later!

The container-style exterior on Haksapyeong-gil

Exterior of Sokcho Bultan Gamja Bread Main Store
Container-style exterior of the potato bread shop

When you first see the exterior, you might wonder, 'Is this really it?' haha. It has this huge container-box feel, kind of like a vintage funky shop. Definitely catches your eye!

Parking area in front of the shop on a cloudy day
Rainy-day view around the shop on Haksapyeong-gil in Sokcho

The weather was cloudy that day, with rain coming and going. The parking lot was pretty large too, though I didn't manage to photograph all of it! You probably don't need to worry about parking here.

Inside Sokcho Bultan Gamja Bread: seating, microwave, and the muse-toy painting activity

Interior seating at Sokcho Bultan Gamja Bread Main Store
Clean interior tables inside the shop

The inside of Sokcho Bultan Gamja Bread Main Store was bigger than I expected. Clean, unassuming interior! It probably gets more takeout traffic, but it's still a comfortable size to sit and stay. Since a lot of families seem to come here, there were tables for 4, 6, and even 8 people. (There seemed to be a second floor too, but it wasn't open yet when we visited.)

Self-serve corner with straws and tissues
Microwave for warming up potato bread
Kids' muse-toy coloring activity corner

Straws, tissues, and syrup are all set up, and there's even a microwave! (Warming up the potato bread would probably make it even tastier!)

There was also a muse-toy coloring activity. It seemed like a nice little setup for kids to draw and play indoors when they tag along on a trip.

Menu and prices, plus 10% off 3 boxes or more

Potato bread, jjondeugi, and drink menu display
In-store drink menu signage

I forgot to take a photo of the menu board, haha. Besides potato bread and jjondeugi, there's a surprisingly wide range of drinks too! Coffee with potato bread sounds delicious haha.

Display of potato bread gift boxes
Sign for the 10% discount on 3+ boxes

Buy 3 or more boxes and get 10% off! Great for gifts too, so it seems like a nice deal.

Wall sign about potato and squid ink health benefits
Informational wall panel inside the shop

There was a wall panel about the health benefits of potato and squid ink — sounds great, right? haha. There's a joke that you'd need to eat like a ton of food to actually feel any health benefits, but hey, if it's good for you and tastes good too, what's not to like~ haha.

What we ordered: potato bread 4-pack and 10 squid-flavored jjondeugi

At Sokcho Bultan Gamja Bread Main Store, we bought a 4-pack of Sokcho Bultan potato bread (₩10,000) and 10 pieces of Sokcho squid-flavored jjondeugi (₩10,000), ₩20,000 total.

Bag of packaged potato bread and jjondeugi

Ta-da! They packaged everything so nicely. We planned to eat it as a snack on the way back to Seoul, but it would also make a good gift!

Individually wrapped Sokcho Bultan potato bread
Potato bread opened inside the car
Cross-section of a bitten potato bread

Let's dig in, haha. I loved that everything was individually packaged. Not just plain clear OPP plastic, so it felt even more hygienic.

How does Sokcho Bultan potato bread taste?

Honestly, at first I didn't think it was that sweet or salty, so I said the potato bread from Mega Coffee was better (sorry, haha), but my best friend, who loves the classic version, said this was the best potato bread she'd ever had! I was on the fence too, but after eating another one and chewing on it a while, I got hooked on that sweet-salty flavor that comes from the potato itself, not some MSG-loaded version..! Haha.

Correction! I also think this is the best one!! Haha.

Packaging of squid-flavored jjondeugi
Opened squid-flavored jjondeugi
Jjondeugi snack eaten in the car

How does the squid-flavored jjondeugi taste?

And then the squid jjondeugi. Right when you open it, there's a strong squid smell, but the actual jjondeugi wasn't as intense as I expected! And honestly, that made it even better.

We each meant to just have one piece, but somehow by the time we got to Seoul, we'd nearly finished the whole batch, haha.

Final verdict: the potato bread tasted the same the next day

If you're tired of overly sweet desserts, want a snack with real Gangwon-do character, or need a gift after a Gangwon trip, I highly recommend this!! I saved one loaf and ate it the next day, and it tasted exactly the same as the day we bought it, with zero difference!

Where it is

Sokcho Bultan Gamja Bread Main Store속초불탄감자빵 본점

34-20 Haksapyeong-gil, 1F, Sokcho, Gangwon, South Korea강원특별자치도 속초시 학사평길 34-20 1층

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