Guwol-dong sashimi restaurant with DIY kimchi pancake self-bar

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Where is Veteran General Fish Market Incheon Guwol Branch, and is there parking?

📍 1474-1 Guwol-dong, Namdong-gu, Incheon / 471m from Exit 6 of Yesulhoegwan Station on Incheon Line 1. 🅿️ Parking available ⭕️ → Use the basement parking in the building, and show your receipt for free validation.

< Hours > Daily 11:00 – 03:00 the next day / last order 02:00

I visited Veteran General Fish Market, a raw shrimp restaurant in Guwol-dong, Incheon. I was looking for a sashimi restaurant around Guwol-dong and this one caught my eye 😊 Even from outside, the tank shows off a really wide variety of seafood, and the in-season shrimp were fresh!

The tables are arranged efficiently, and the place is popular enough that the inside gets packed. It's run as an open kitchen, which gave me a sense of trust, and the tables are laid out smartly in every corner — I'd recommend it as a Guwol-dong go-to spot.

Shrimp sashimi prices and the Naver review event

What we ordered that day was ✔️ Shrimp sashimi — a set of raw shrimp sashimi plus grilled shrimp heads. The overall price range for shrimp sashimi at Veteran General Fish Market is 💵 ₩27,000 – ₩51,000.

Naver review event • Choose one of [dried persimmon] [2 pieces of abalone] [fried shrimp]

They're running a review event too, so join in and get your choice of bonus item!

Side dishes and grilling your own kimchi pancake at the self-bar

They brought out these great side dishes to the table right after we ordered. Aged kimchi and salted pollack roe were the highlights 🤎 The sauces and sides that go well with shrimp were well put together, and there was salad too. (The whole spread was really well thought out.)

At the separate self-bar, you can take as many side dishes as you like. What sets this place apart is that you can make your own kimchi-jeon (kimchi pancake).

Making it ourselves while waiting for the main dish was fun, and I liked that we could eat it right away. Once it was crispy, I found myself reaching for more than I expected. It'd make for a fun memory with friends or a partner 😊

Mini shrimp sashimi, 27,000 won: enough for two?

They brought the freshly prepared raw shrimp straight to the table on ice, so it was as fresh as it gets 😊 The shrimp's sheen caught my eye. The flesh had a plump yet chewy texture, and I liked its naturally sweet flavor!

I wasn't sure about the portion sizes so I ordered the 'mini' size, and it turned out to be just right for two adult women to eat casually.

We just dipped the shrimp in soy sauce, but they also served buldak mayo (spicy chicken mayo sauce) alongside, which boosted the savoriness. You could really taste the shrimp itself, which impressed me, and there wasn't much of a strong fishy taste — it went really well as a drinking snack!

How were the grilled shrimp heads?

The crispy fried heads had a rich, savory depth that came through more the more you chewed 🤎 Trying the grilled heads alongside the raw sashimi showed a completely different charm.

The crispy, nutty flavor was strong, so I kept reaching for more. I especially liked how intensely the shrimp's nutty aroma came through.

Atmosphere at Veteran General Fish Market and my honest take

My honest thoughts

Overall, the spacing between tables seemed comfortable enough for a proper meal. Rather than a quiet, calm feel, the space was lively with the sound of customers chatting and dishes being served — and honestly, that atmosphere suited enjoying seafood with a drink even better. I felt it was a Guwol-dong sashimi restaurant where you could sit back comfortably and enjoy delicious sashimi!

Who will enjoy this Guwol-dong sashimi restaurant?

• Anyone looking for a sashimi restaurant in Guwol-dong, Incheon
• Anyone looking for a good restaurant near Guwol-dong Rodeo
• Anyone who loves fresh raw shrimp sashimi