Guwol-dong sashimi restaurant, sea bream yubiki: Veteran Fish Market

In short

Veteran General Fish Market Incheon Guwol Branch is a live-fish sashimi restaurant in the Rodeo Street district of Guwol-dong, Incheon. Sin Kkulkkul ordered a single-item red sea bream and haemul ramyeon (seafood ramen), and enjoyed the unlimited self-serve pancakes and the self-serve bar along with them. Chewy red sea bream and a ₩6,500 seafood ramen made for a filling finish.

Intro to a live-fish sashimi meal in Guwol-dong

Good to know

Hours
Daily 11:00–03:00 the next day
Break time
None
Days off
None
Parking
Underground lot in the building
Public transit
5-minute walk from Arts Center Station Exit 6
Lunch special sashimi set
₩10,000 range; sashimi, sushi, fried items, maeuntang (spicy fish stew) and 5 basic side dishes
Seafood ramen
₩6,500

as written by the visitor on Sep 13, 2026

I'm at a popular Guwol-dong sashimi restaurant~ It's an Incheon Guwol-dong hoe (raw fish) place I fell for because the fresh hwareo-hoe (live-fish sashimi) tastes a cut above. Great value too, so you can eat without worry — off to Veteran General Fish Market (베테랑종합어시장)~ Sin Kkulkkul (신꿀꿀) heading out again today~🐷

Intro to a live-fish sashimi meal in Guwol-dong

If you want live-fish sashimi in Guwol-dong

Veteran General Fish Market Incheon Guwol Branch info

🐷Veteran General Fish Market Incheon Guwol Branch 📍Location: 22 Inha-ro 507beon-gil, Unit 102, Namdong-gu, Incheon, Veteran General Fish Market Incheon Guwol Branch ⏰️Hours: daily 11:00–03:00 the next day ⏳️Break time: none 🗓Days off: none 🚗Parking: underground lot in the building 🚎Public transit: a 5-minute walk from Arts Center Station Exit 6

Veteran General Fish Market is walkable from both Incheon Bus Terminal Station and Arts Center Station, and it sits inside the Guwol-dong Rodeo Street district, so access is easy, I tell ya. A huge fish tank greets you right from the entrance, and the water is kept so clean that this Guwol-dong sashimi spot earns your trust before you even walk in.

Fish tank at the sashimi restaurant entrance
Exterior of the Guwol-dong sashimi restaurant

I came at lunchtime and the place was already packed with customers. As you'd expect from a top Guwol-dong sashimi restaurant, lots of people were having sashimi or the lunch special even in the daytime, so the mood was lively and buzzing. Even at peak time with a full house, the staff were quick and friendly, and the tables are spaced wide apart, so you can eat in comfort. Guwol-dong's Veteran General Fish Market works just as well for casual drinks with friends as for a family meal out or a big group dinner with coworkers.

Sashimi restaurant interior at lunchtime

There's a charming outdoor seating area set up on one side of the restaurant, which keeps things from feeling stuffy and gives an open, airy feel. On a nice day it's perfect for soaking up the outdoor vibe with a slice of sashimi and a drink.

Outdoor seating area at the sashimi restaurant
Open-air seating at the sashimi restaurant

The hidden signature here is the unlimited self-serve buchimgae (savory pancake) corner. Sin Kkulkkul started frying pancakes the moment we walked in~ lol

Unlimited self-serve pancake corner
Frying self-serve pancakes

There's also a well-stocked self-serve bar, so you can help yourself to as many side dishes and vegetables as you like without feeling awkward.

Side dishes at the sashimi restaurant's self-serve bar
Vegetables and side dishes at the self-serve bar
Self-serve bar area at the sashimi restaurant
Menu at the Guwol-dong sashimi restaurant

Veteran General Fish Market is a Guwol-dong sashimi restaurant with all kinds of sashimi, meals, fried items and lunch special sashimi sets on the menu. The lunch special sashimi sets in particular are great value: in the ₩10,000 range you get sashimi, sushi, fried items, maeuntang (spicy fish stew) and even 5 basic side dishes.

Ordering a single-item red sea bream and seafood ramen

Single-item red sea bream and seafood ramen order

Today I was really craving chamdom (red sea bream), so Sin Kkulkkul ordered a single-item red sea bream with haemul ramyeon (seafood ramen).

Basic side dishes with the red sea bream meal
Side dish spread at the sashimi restaurant
Seaweed soup and side dishes
Side dishes including grilled saury

First, the basic side dishes were laid out neatly at lightning speed~ and a hot bowl of miyeok-guk (seaweed soup) came out too. The grilled saury was crisp outside, tender inside and full of savory flavor~

Sin Kkulkkul started frying the buchimgae set out at the self-serve bar. Before the meal came out, fried golden brown in the frying pan~

Self-serve pancake fried in a pan

One bite of the freshly fried, crispy, hot pancake and my appetite kicked right in, so waiting for the main dish wasn't boring at all.

Red sea bream yubiki on a jade stone slab

Red sea bream

The red sea bream came yubiki-style (skin lightly scalded), and the bright pinkish-red flesh caught my eye. Glistening with sheen — freshness itself. It's served cold and neatly arranged on a jade stone slab, so you can enjoy it fresh down to the last slice.

The sea bream is cut thick, so there's real bite to it — no fishiness at all, just pure chewiness. Even one slice fills your mouth with nutty flavor and bounce. The more you chew, the more a nutty, subtle sweetness spreads and dances in your mouth. Sin Kkulkkul totally fell for this taste💕 Guwol-dong's Veteran General Fish Market is a sashimi restaurant with excellent red sea bream.

Red sea bream enjoyed with sauce and leaf wraps

Dipped in sauce, wrapped up as ssam (leaf wraps), combined every which way — Sin Kkulkkul enjoyed it in all sorts of ways.

Seafood ramen

After filling up on sashimi, I ordered the seafood ramen to finish. And the price turned out to be ₩6,500. Veteran General Fish Market's prices are kind. It came in a big stew bowl, steam rising, and the sea aroma wafting up passed the test before I even took a bite.

Seafood ramen with shrimp and shellfish

Plump, big shrimp, mussels and even clams, loaded in~ a natural savory depth and refreshing kick soaked through the whole broth.

Ramen steeped in the umami of the sea is honestly heavenly, and Sin Kkulkkul polished it off without leaving a single bite.

Finishing the meal with seafood ramen

Finished today's meal with a cold glass of water~ Sin Kkulkkul's meal is done~ oink oink

Wrapping up the meal with a cold glass of water

If you're looking for a quality restaurant in Guwol-dong, Incheon, go go to Veteran General Fish Market! Fresh live-fish sashimi, a generous skidashi (spread of complimentary side dishes) and a spacious, comfortable dining room — among Guwol-dong sashimi restaurants, this one nails both value and taste~ You should come try it too~🐷🐷

Where it is

Veteran General Fish Market Incheon Guwol Branch베테랑종합어시장 인천구월점

22 Inha-ro 507beon-gil, Unit 102, Namdong-gu, Incheon, South Korea (인천광역시 남동구 인하로507번길 22 102호 베테랑종합어시장 인천구월점)인천광역시 남동구 인하로507번길 22 102호 베테랑종합어시장 인천구월점

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