Build-your-own Harubang Sand box at Jeju Shilla Duty Free: Today Jeju

Today I want to introduce Today Jeju's signature dessert, Harubangne, from the shop on the basement floor of the duty-free building.

It's a cute dessert shaped like Jeju's iconic dol hareubang (stone grandfather statue), individually wrapped and boxed for easy snacking one at a time — great as a Jeju travel gift.

Today Jeju at Jeju Shilla Duty Free: hours and location

The address is 69 Noyeon-ro, 1st floor, Jeju-si. It's open daily 10:00–19:00, and you can park for free in the duty-free shop's parking lot — just tell them you're visiting Today Jeju.

How do you find Today Jeju inside Jeju Shilla Duty Free?

Since the storefront is listed as "Today Jeju Shilla Duty Free branch," some people head for the main staircase into the duty-free entrance instead. Come in through the parking lot entrance and look across — you'll spot Today Jeju easily.

What the Today Jeju store looks like inside

Walk in and you're greeted by a Jeju-flavored interior and friendly staff.

Since the shop sits inside a duty-free store and Chinese visitors have been increasing lately, Chinese-language signage is easy to spot these days, wherever you go.

How to order and pay for desserts at Today Jeju

Put whatever you want in the basket and staff will help you pay and pack it up.

Besides gift sets, single pieces are available too,

and one corner sells merch alongside the desserts.

From simple key rings, grip stands, doorbells, and mother-of-pearl items to travel- and fashion-themed goods, you can pick up more than just Jeju desserts here — plenty of travel gifts too.

Harubangne and Harubang Sand: what Today Jeju sells

Option 1: the Harubangne madeleine version. It's Today Jeju's flagship product and comes boxed in sets of 4 or 8.

Option 2: a chocolate-coated version also exists, with the same 4- or 8-piece box options.

Each product keeps for 5–7 days, or up to about a month if frozen,

and you can buy by individual flavor, or mix the plain and chocolate versions together in one box.

Option 3: there's also a version filled with ang-butter.

Ang-butter is a mash-up word for red bean paste (ang-geum) plus butter — these days, every trendy Jeju bakery seems to have an ang-butter item on the menu.

Because the red bean paste can spoil, this version keeps for a shorter 1–2 days compared to the others.

Option 4: the Harubang Sand gift set.

You can build a set of 8–10 pieces with citrus juice and Udo peanut flavors in a half-half split.

The nice part is you don't have to go exactly 5:5 — you can go 8:2, 6:4, whatever ratio matches your taste.

Packing and tasting the 8-piece Harubangne madeleine box

What I packed to bring home was the 8-piece Harubangne madeleine set, with chocolate, baegnyeoncho (dragon fruit cactus), matcha, Earl Grey, carrot, black sesame, fig, and Hallabong tangerine — each piece a different flavor.

Snap the head part off and it breaks into bite-size pieces,

and since they're on the sweeter side, they taste even better paired with an Americano, tea, or plain milk.

Today Jeju purchase events running now

• Spend over ₩50,000 and get 1 free Harubangne
• Spend over ₩100,000 and get 3 free Harubangne
• Leave a photo review with a receipt on Naver and get 1 free Harubangne