Sinnonhyeon café with pumpkin sandwich and vanilla latte: Selecto

In short

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour bakery café in Seocho, Seoul, a 3-minute walk from Sinnonhyeon Station. I spent about 2 hours in the solo study zone writing my cover letter, with a fresh pumpkin sandwich and a thick, delicious iced vanilla latte. Verdict: a great pick for a roomy solo seat and a satisfying sandwich.

Selecto Coffee Sinnonhyeon Branch main image

Good to know

Location
3-minute walk from Sinnonhyeon Station
Operation
Staffed from morning to evening; self-service from night to dawn
Hours
Open 24 hours
Study zone
Solo seats with laptop charging
Ordered
Iced vanilla latte and pumpkin sandwich

as written by the visitor on Sep 9, 2026

A 24-hour bakery café near Sinnonhyeon Station

Selecto Coffee Sinnonhyeon Branch main image

Today, I thought I’d introduce Selecto Coffee Sinnonhyeon Branch, a 24-hour bakery café I recommend near Sinnonhyeon Station~!! It operates as a staffed café from morning to evening, then as a self-service café from night until dawn! I had something to do nearby and stayed for about 2 hours, and both the sandwich and coffee were even tastier than I expected, so I reallllllllllly recommend it >_<

Getting there

Directions to Selecto Coffee Sinnonhyeon Branch

Selecto Coffee Sinnonhyeon Branch, the bakery café near Sinnonhyeon Station that I recommend, is a station-area café just a 3-minute walk from the station!

Café exterior near Sinnonhyeon Station
Spacious Selecto Coffee Sinnonhyeon Branch

And the café is insanely huge!

A spacious interior and sunlit seats

Interior of Selecto Coffee Sinnonhyeon Branch
Spacious café interior seating

Now, let me show you inside~ Just like the exterior, the interior is incredibly spacious for a Seoul café! Honestly, I don’t think you’d ever have to wait~~

Wide seating inside the café
Seating area at Selecto Coffee

It also gets lovely warm sunlight~!

Sunlit café seating
Café interior with warm sunlight

And I liked that the open kitchen lets you check the cleanliness with your own two eyes :>

Café space with an open kitchen

A solo study zone that was great for writing my cover letter

If you ask me what the very best feature of the 24-hour Selecto Coffee Sinnonhyeon Branch is, I’d definitely say its study zone for café-goers.

Solo study zone in the café

It is set up for sitting alone, and first of all, the sofa was sooooo comfy—it gets my approval ㅠ

Study zone with a comfortable sofa
Single-person café study seat

So I settled into the study zone (to write my cover letter). The table was really wide for one person~

Solo work seat with a wide table

Naturally, since it is a study zone, you can charge your laptop too!

Sandwich and dessert menu

Selecto Coffee menu guide
Café menu and dessert guide
Sinnonhyeon pumpkin sandwich and vanilla latte at Selecto Coffee

Now, I’ll reveal the menu too~

Bakery café dessert menu
Selecto Coffee menu board

As you would expect from a bakery café, there are lots of desserts ready to go. But Selecto Coffee mainly sells sandwiches, so I strongly recommend trying one ^^

Card collection notice

Don’t forget your card! Such a small thoughtful touch—props to the owner~

Iced vanilla latte and pumpkin sandwich

Ordered drink and sandwich

I ordered an iced vanilla latte and a pumpkin sandwich.

Iced vanilla latte and pumpkin sandwich

As someone who absolutely loves sandwiches, I dare say this: Selecto really knows how to make a sandwich~~!

Pumpkin sandwich with fresh egg

Of course, the food was fresh and generously filled! You can tell when a sandwich was made by looking at the egg, and this egg was super fresh, haha. I wanted to come back and try another kind of sandwich~

And the iced vanilla latte, which I had zero expectations for, was seriously thick and tasty too. If you like sweet coffee, trust me and order an iced vanilla latte just once!

Where it is

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe셀렉토커피 신논현점 24 오토브루 카페

31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea서울특별시 서초구 강남대로79길 31 1층

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Local places · Cafés