Gangnam hair salon volume magic for curly medium-length hair: Heeol

In short

Heeol Hair Gangnam Flagship Store is a hair salon near Gangnam Station Exit 11 and Sinnonhyeon Station Exit 5 in Seoul. The writer, who has severely curly hair and a bleaching history and had put off straightening for that reason, booked designer Hyunju for a full course of cut, volume magic straightening and clinic, and left with layered medium-length hair. The curls came out fully smoothed and morning styling time dropped by half, so Heeol Hair Gangnam Flagship Store is worth one honest try for anyone still salon-hopping for straightening.

Wood-tone interior of Heeol Hair Gangnam Flagship Store

Good to know

Location
3rd floor, 37 Bongeunsa-ro 4-gil, Gangnam-gu, Seoul (Gangnam Station Exit 11, Sinnonhyeon Station Exit 5)
Getting there
From the CGV at Gangnam Station, walk about 150m straight toward Cafe Albert
Hours
Daily 10:00–19:00
Services received
Cut + volume magic straightening + clinic treatment
Reservations
Bookable on Naver; popular designers fill up fast
Time of visit
Weekend, 2pm — every chair taken by booked clients, but no wait before the service started

as written by the visitor on Sep 6, 2026

Hi everyone, I'm back as an autumn girl, Dungsil-dudungsil ʕっ•ᴥ•ʔっ

I'm actually pretty famous for my severe frizz... normal days I'm Hagrid, rainy days I'm a lion. My curly hair has always stressed me out,,,

Frizzy hair before the treatment

I'd been bleached (?) once before so I couldn't get a straightening perm, but my hair's grown out a lot now and I wanted a nice cut for autumn, so I searched and compared hair salons really carefully 🔍

Straightening my frizz with an iron every single day had turned my hair into a total broomstick, so this time I really committed and went to a famous Gangnam shop for the full <cut + straightening perm + clinic> course 💛

Here's my story from the Gangnam Station hair salon <Heeol Hair Gangnam Flagship Store> 💇‍♀️

Where is Heeol Hair Gangnam Flagship Store, and what are its hours?

Heeol Hair Gangnam Flagship Store is close to both Gangnam Station Exit 11 and Sinnonhyeon Station Exit 5, so it passes the transit test right away. Super close to the station!!

Building entrance of Heeol Hair Gangnam Flagship Store
Path to Heeol Hair between Gangnam and Sinnonhyeon stations

It's about 150m straight ahead from Gangnam Station CGV toward Cafe Albert, so it was easy to find.

✔️ Hours are daily 10:00–19:00, which isn't super long, so make sure to check!

This is as of a weekend visit at 2pm! Seats were pretty much full with reserved customers. Still, I could start my treatment right on time with no wait haha

Third-floor entrance of Heeol Hair Gangnam Flagship Store
Reception and waiting area of Heeol Hair Gangnam Flagship Store

Given how busy hair salons get, I strongly recommend booking ahead! Naver reservations make it easy ✨

Inside Heeol Hair Gangnam Flagship Store: the salon atmosphere

Wood-tone interior of Heeol Hair Gangnam Flagship Store
Overall view of the treatment space at Heeol Hair Gangnam Flagship Store
Salon seats and mirrors at Heeol Hair Gangnam Flagship Store

Am I the only one who trusts a salon based on its design and aesthetic sense? A clean, pretty space really matters!! Heeol Hair Gangnam Flagship Store has such a good vibe ✨ Clean wood-tone interior with a well-organized, well-used layout that kept me comfortable the whole time 🤗🤍

How the cut, volume magic straightening and clinic course went

The treatment I got at Heeol Hair Gangnam Flagship Store this time was the cut + volume perm + clinic full course. Spoiler: the result is absolutely insane.

I was treated by designer Hyunju. She matches the hairstyle you want as closely as possible and just handles everything perfectly !! She kept up light, comfortable conversation throughout the whole treatment, which made me feel at ease. I just left it all up to her........ Everyone should ask for Hyunju, please ~~

Clinic treatment and the layered cut

First, let's talk about the clinic + cut ✂️ — she trimmed off the badly damaged parts and gave me a stylish layered cut in the length I wanted!

I personally think medium-length hair suits me, but an in-between length can turn into a total disaster, so I've had a lot of cut failures before? 👎👎 But this time I'm way too satisfied. Add my own styling on top and it's a totally complete look 💓

Hair right after the layered medium-length cut

Also, thanks to the clinic treatment, my broomstick-like hair became noticeably softer — I could feel it right at my fingertips. I always notice it, but especially in the shower,,,,

*A photo I quickly snapped in the shower because I was so surprised by my hair texture lol This is the state my hair was in before the perm, so the result turned out even better!

Softened hair texture during shower
A photo quickly snapped in the shower because I was so surprised by my hair texture lol

When I got thirsty in the middle of the treatment, she brought me an iced chocolate, so the waiting time didn't feel boring at all 🍂 That's the kind of detail that really shows,,, it's the little things

The result: layered medium-length hair with volume magic straightening

Full layered medium-length style after the volume perm

Getting straight to the result of my layered medium-length hair + volume perm at Heeol Hair Gangnam Flagship Store — no need for long explanations, it's pure autumn-girl energy 🍂🍁, completed!

This is the best straightening perm I've gotten in the last 5+ years!! It always used to feel like it didn't really take, and I'd still need to iron it flat myself ㅠ But here, it's different ❌

Close-up of the smoothed perm result
Back view of the naturally voluminous medium-length hair
  • 1) Frizz completely tamed — the curls are fully controlled and smoothed straight. Morning styling time cut in half. Hyunju is truly my savior...... a protector of my morning sleep.....
  • 2) Natural volume — not a hint of "forced straight," just a natural, glossy flow, so people around me kept asking if I got a salon blowout
  • 3) The layered cut line is art — it's pure autumn-girl vibes, naturally covers the face line, and the thinned-out ends make it feel light

I'm really feeling the difference 🥹 It's been so long since a straightening perm took this well. Heeol Hair is the best 💖✨

Autumn-vibe layered cut line
Styled medium-length hair after the full treatment

Is Heeol Hair Gangnam Flagship Store worth it for curly hair?

To sum it up, anyone tired of chasing the right straightening salon — this is the place ㅠㅠㅠㅠ Soft texture plus escaping frizz~ my best-ever Gangnam hair experience ✨

If you're stressed out over frizzy hair, trust this place and go once !!

Popular designers book up fast, so I highly recommend making a reservation well in advance ⭐️ Hope everyone gets their autumn look ready here ~!

Where it is

Heeol Hair Gangnam Flagship Store희올헤어 강남본점

37 Bongeunsa-ro 4-gil, Gangnam-gu, Seoul, 3rd floor, South Korea서울특별시 강남구 봉은사로4길 37 3층

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