Seocho café that switches to self-service at night: Selecto Coffee

In short

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour café near Sinnonhyeon Station in Seocho, Seoul. I tried a smoked salmon sandwich and a Mocha Americano, then checked out the solo study seats and group tables. A handy stop for coffee or a quick bite, even late at night.

Entrance to Selecto Coffee Sinnonhyeon Branch seen up close

Good to know

Hours
Open 24 hours
Staffed hours
Mon–Fri 08:00–22:00; Sat–Sun 10:00–21:00
Self-service hours
Mon–Fri 22:00–08:00; Sat–Sun 21:00–10:00
Parking
Use a nearby paid public parking lot
Ordered
Smoked salmon sandwich ₩8,500; Mocha Americano ₩3,800
Review event
Receive one slice of cake when you spend ₩12,000 or more and join the Naver receipt-review event

as written by the visitor on Sep 9, 2026

Hero image of Selecto Coffee Sinnonhyeon Branch café

A 24-hour café near Sinnonhyeon Station

It’s super close to Exit 1 of Sinnonhyeon Station! Such a nice place to pop into when you have something to do around the station! In the daytime, enjoy a leisurely cup of coffee in the warm sunshine 🎶 Ahem... Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is open 24 hours!

  • Mon–Fri: staffed 08:00–22:00 / self-service 22:00–08:00
  • Sat–Sun: staffed 10:00–21:00 / self-service 21:00–10:00
  • Use a nearby paid public parking lot for parking

During staffed hours, enjoy the fragrant coffee made with Selecto Coffee’s own special beans; during self-service hours, enjoy easy, comforting sweetness 🤍

Here’s the view from a distance.

Distant view of Selecto Coffee Sinnonhyeon Branch

Let’s get closer, haha. Doesn’t it look like it’s inviting you in?? The interior has orange accent details.

Entrance to Selecto Coffee Sinnonhyeon Branch seen up close
Café interior with orange accents
Café interior with a variety of seats
Vertical view of seating inside the café
Orange interior details in the café

Spacious seating and the menu

It’s spacious inside, so it gets my approval right away, and classic music that helps you focus is playing. It feels like a space that welcomes people who study at cafés, too!!

Selecto Coffee menu board
Café drink menu information
Vertical café menu board

Please refer to the menu board! The sandwich options aren’t on it, so check the video below. This place is seriously great for sandwiches—so, so satisfying ㅠㅠㅠㅠ

Around 18:00 on a weekday, some sandwich options had already sold out.

Café cakes and receipt-review event information

The cakes look delicious too... At Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe, they say you get one slice of cake when you spend ₩12,000 or more and take part in the Naver receipt-review event. Isn’t that such a generous event?? Definitely give it a try, haha.

🌟What I ordered🌟 Smoked salmon sandwich ₩8,500 / Mocha Americano ₩3,800

I ordered the smoked salmon sandwich and a Mocha Americano.

Ordered smoked salmon sandwich and Mocha Americano

Ohhh, my order arrived in less than a minute >< An Americano and a sandwich are one of those combinations you just can’t quit, right???

Smoked salmon sandwich and Americano set
Vertical view of the sandwich and coffee

Smoked salmon sandwich and Mocha Americano

I was only planning to fill up with a quick meal without expecting much, but this smoked salmon sandwich... it’s really tasty??? First, the bread is moist and soft. There are several Americano bean choices too, including decaf. I had the Mocha, and it was clean and no-fuss, haha.

Cross-section of the smoked salmon sandwich
Vertical view of the smoked salmon sandwich

Salmon!!! There’s a thick portion of smoked salmon inside, which adds to the texture. The sauce was moistly and just generously spread over the vegetables, salmon, and bread, so it wasn’t greasy—just right. It felt like a good deal for the price!!

Sandwich filled with thick smoked salmon

Study seats, group tables, and self-service at night

The interior has distinctive details here and there, and I sat at a study seat—the focus level was crazy, haha. If you’re studying, definitely go for the solo study seats 🤍🤍〰️

Solo study seats in the café

Ah, I didn’t introduce these earlier, but these are the group tables. A suitable spot for a quick meeting or study group is waiting for you, haha.

Café group tables and self-service equipment

When night comes, the staffed café closes, and it looks like the self-service café machine you can see behind it takes over from then on, haha. I want to come back at night too.

Where it is

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe셀렉토커피 신논현점 24 오토브루 카페

1F, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea서울특별시 서초구 강남대로79길 31 1층

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Local places · Cafés