Seocho café that switches to self-service at night: Selecto Coffee
In short
Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour café near Sinnonhyeon Station in Seocho, Seoul. I tried a smoked salmon sandwich and a Mocha Americano, then checked out the solo study seats and group tables. A handy stop for coffee or a quick bite, even late at night.

Good to know
- Hours
- Open 24 hours
- Staffed hours
- Mon–Fri 08:00–22:00; Sat–Sun 10:00–21:00
- Self-service hours
- Mon–Fri 22:00–08:00; Sat–Sun 21:00–10:00
- Parking
- Use a nearby paid public parking lot
- Ordered
- Smoked salmon sandwich ₩8,500; Mocha Americano ₩3,800
- Review event
- Receive one slice of cake when you spend ₩12,000 or more and join the Naver receipt-review event
as written by the visitor on Sep 9, 2026

A 24-hour café near Sinnonhyeon Station
It’s super close to Exit 1 of Sinnonhyeon Station! Such a nice place to pop into when you have something to do around the station! In the daytime, enjoy a leisurely cup of coffee in the warm sunshine 🎶 Ahem... Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is open 24 hours!
- Mon–Fri: staffed 08:00–22:00 / self-service 22:00–08:00
- Sat–Sun: staffed 10:00–21:00 / self-service 21:00–10:00
- Use a nearby paid public parking lot for parking
During staffed hours, enjoy the fragrant coffee made with Selecto Coffee’s own special beans; during self-service hours, enjoy easy, comforting sweetness 🤍
Here’s the view from a distance.

Let’s get closer, haha. Doesn’t it look like it’s inviting you in?? The interior has orange accent details.





Spacious seating and the menu
It’s spacious inside, so it gets my approval right away, and classic music that helps you focus is playing. It feels like a space that welcomes people who study at cafés, too!!



Please refer to the menu board! The sandwich options aren’t on it, so check the video below. This place is seriously great for sandwiches—so, so satisfying ㅠㅠㅠㅠ
Around 18:00 on a weekday, some sandwich options had already sold out.

The cakes look delicious too... At Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe, they say you get one slice of cake when you spend ₩12,000 or more and take part in the Naver receipt-review event. Isn’t that such a generous event?? Definitely give it a try, haha.
🌟What I ordered🌟 Smoked salmon sandwich ₩8,500 / Mocha Americano ₩3,800
I ordered the smoked salmon sandwich and a Mocha Americano.

Ohhh, my order arrived in less than a minute >< An Americano and a sandwich are one of those combinations you just can’t quit, right???


Smoked salmon sandwich and Mocha Americano
I was only planning to fill up with a quick meal without expecting much, but this smoked salmon sandwich... it’s really tasty??? First, the bread is moist and soft. There are several Americano bean choices too, including decaf. I had the Mocha, and it was clean and no-fuss, haha.


Salmon!!! There’s a thick portion of smoked salmon inside, which adds to the texture. The sauce was moistly and just generously spread over the vegetables, salmon, and bread, so it wasn’t greasy—just right. It felt like a good deal for the price!!

Study seats, group tables, and self-service at night
The interior has distinctive details here and there, and I sat at a study seat—the focus level was crazy, haha. If you’re studying, definitely go for the solo study seats 🤍🤍〰️

Ah, I didn’t introduce these earlier, but these are the group tables. A suitable spot for a quick meeting or study group is waiting for you, haha.

When night comes, the staffed café closes, and it looks like the self-service café machine you can see behind it takes over from then on, haha. I want to come back at night too.
Where it is
1F, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea서울특별시 서초구 강남대로79길 31 1층










