Late-night ricotta sandwiches at a Seocho café: Selecto Coffee

In short

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour café in Seocho, Seoul, near Sinnonhyeon Station. After galbijjim (braised short ribs), we had Geisha and rich Guatemala-blend iced Americanos with a generously filled ricotta cheese sandwich. Verdict: a great spacious stop for coffee and conversation late at night.

Americano and ricotta cheese sandwich combination

Good to know

Hours
24-hour café
Station access
2–3 minutes on foot from Exit 1 of Sinnonhyeon Station
Self-service print zone
Printing, copying, and scanning available
Bean choices
Mocha Blend, Blue Mountain, Bread Hwasa, Geisha, and decaf
Ordered
Two iced Americanos and a ricotta cheese sandwich

as written by the visitor on Sep 13, 2026

Introduction to a visit to Selecto Coffee near Sinnonhyeon Station

Looking for a café near Sinnonhyeon Station that stays open late

After work, I went to Gangnam and had some delicious galbijjim (braised short ribs) with a friend, and you know how your mouth feels a little heavy afterward. So we went looking for a café. But there were fewer places open late than I expected. The café we found was Selecto Coffee :-)

Selecto Coffee Sinnonhyeon Branch late at night

I had visited Selecto Coffee, the 24-hour café by Sinnonhyeon Station, a few times before, but this was my first visit in Seoul. The shop was much bigger than I expected, and it was drawing people in even late at night. I feel like they’re going to get really rich.

Selecto Coffee Sinnonhyeon Branch, open 24 hours

With labor costs and prices so high these days, a 24-hour café is honestly amazing. Even convenience stores are cutting their hours, so Selecto Coffee at Sinnonhyeon Station feels seriously impressive. In a way, they’re doing a public service.

Café space with a self-service print zone

A self-service print zone and easy station access

What was especially amazing was that it is not just a café: there is also a self-service print zone where you can print, copy, and scan. Wouldn’t this be a real lifesaver of a café for people studying or preparing for job applications?

I love a café close to the station. Walk 2–3 minutes from Exit 1 of Sinnonhyeon Station and you can spot this sparkling place from afar. It is Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe—though those in the know probably already know it.

Exterior of Selecto Coffee near Sinnonhyeon Station

A café with plenty of bean and drink choices

I thought Selecto Coffee was simply one of those low-priced coffee brands popping up everywhere, but it is not. The beans are genuinely varied too: Mocha Blend, Blue Mountain, Bread Hwasa, Geisha, and decaf. Pick according to your taste.

Guide to Selecto Coffee's variety of beans

There are also so many other drinks. Even when several people visit, there is not much chance that people of different ages and tastes will be split on what they like, so everyone can sit together and chat. The shop is spacious too, so you can usually all get seats in one area.

Spacious seating at Selecto Coffee

The ricotta cheese sandwich and Americano combination

Coffee alone would have felt a little lacking, so we ordered one of Selecto Coffee’s popular bakery sandwiches too. For my taste, the ricotta cheese sandwich is the number-one pick. So I ordered it without hesitation—and the others look tasty too.

Americano and ricotta cheese sandwich combination

Two iced Americanos, each made with different beans, plus the ricotta cheese sandwich—the visuals alone show how well they go together. If you do not eat much, I think this is a good order for two people.

Iced Americanos made with different beans

Selecto Coffee’s Americanos, brewed with its various beans, are great because you can choose from so many options in one place. They give you plenty of ice too, so they are cold enough to make your teeth ache, and the portion is a decent size.

Iced Americano with plenty of ice

Choose the Geisha blend if you like acidity

The Geisha blend is what I chose because I like coffee with acidity, hehe. I like that tartness hidden inside the nutty flavor. That is why I find myself reaching for it now and then, even more than a purely nutty profile.

Geisha blend Americano

For a nutty flavor, choose the rich Guatemala blend

The rich Guatemala blend is what many people prefer. Nutty flavors are good, right? It goes down almost like water. So if you are ordering an Americano at Selecto Coffee, I would recommend the rich Guatemala blend for most people.

Rich Guatemala blend Americano

A generously sized ricotta cheese sandwich

Next is the ricotta cheese sandwich. I used to wonder what ricotta cheese even tasted like, but now I kind of get it. It is lighter than cream cheese, but still tasty. I think it is a dairy product you can eat without feeling weighed down.

Selecto Coffee ricotta cheese sandwich

Ricotta cheese is more expensive than you might think. So it can be a burden to put in lots of it, but Selecto Coffee’s ricotta cheese sandwich had a good amount of cheese along with the vegetables. The crisp lettuce is a bonus~

Sandwich with vegetables and ricotta cheese

The ricotta cheese sandwich is bigger than you would expect. It is not easy to take one huge bite, so you have to eat it carefully. You could dislocate your jaw if you are not careful. That is how gigantic it is.

Large ricotta cheese sandwich

I thought it only looked generously filled, but once I actually bit into it, it was truly enormous. Even people who are not very familiar with the taste of ricotta cheese can really experience it properly at Selecto Coffee. It was seriously delicious.

Cross-section of a generously filled ricotta cheese sandwich

Even though we had eaten a filling dinner, it was insanely good. I recommend Selecto Coffee, the 24-hour café near Sinnonhyeon Station, for night owls, office workers who are not ready to head straight home after dinner, and couples who want to chat for a long time.

Where it is

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe셀렉토커피 신논현점 24 오토브루 카페

1F, 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea (서울특별시 서초구 강남대로79길 31 1층)서울특별시 서초구 강남대로79길 31 1층

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