Jongno 3-ga bakery after a year abroad: sweet potato bread, Munhwa

In short

Munhwa Bakery (문화제빵) is a takeout-focused bakery at 65 Donhwamun-ro in Jongno-gu, Seoul, the closest bakery to Jongno 3-ga Station. Returning to Munhwa Bakery after a year living abroad, the writer ordered the signature garlic bread sliced and packed, then finally added the sweet potato bread she had eyed on every earlier visit. The usual fixed garlic bread order now comes with a sweet potato bread beside it.

First photo from the visit to Munhwa Bakery near Jongno 3-ga

Good to know

Location
65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul — the closest bakery to Jongno 3-ga Station
Store size
Small shop; customers wait outside when it gets busy
Breads on display
Garlic bread, coffee bread, sweet potato bread, injeolmi bread (rice cake bread), peanut bread, mugwort rice cake bread, cheese bread, squid ink condensed milk bread, white bean paste bread, onion bagel
Packaging
Staff ask whether to slice the garlic bread, then pack it in a generously sized bag

as written by the visitor on Sep 23, 2026

First photo from the visit to Munhwa Bakery near Jongno 3-ga

Hey everyone,, it's been like a year, hasn't it.. Do you know what I missed most while living abroad for a while..? Bread. Korean bread. There's just nothing like it sold overseas, that good stuff. So it's been ages since I've come here — I visited Munhwa Bakery, a bakery I love near Jongno 3-ga!!

Front of Munhwa Bakery on Donhwamun-ro

I used to visit Munhwa Bakery near Jongno 3-ga all the time since I had a lot of reasons to be in the area, but this time it's been really, reeeally long! I guess it's just the place I end up at as soon as I get back to Korea.

Walking route to Munhwa Bakery near Jongno 3-ga Station
Exterior of Munhwa Bakery and surrounding street

How close is Munhwa Bakery to Jongno 3-ga Station?

Munhwa Bakery near Jongno 3-ga is the closest bakery to Jongno 3-ga Station! I feel like most of you already know where it is, haha. Before coming, I searched around for what good bread is popular these days, and there were sooo many reviews!

Sign at the entrance of Munhwa Bakery
Customers waiting outside Munhwa Bakery

The shop is on the small side and there were customers inside, so I waited outside for a bit. Apparently it's rated highly in a Korean consumer industry evaluation and also donates to Save the Children! Somehow that makes eating this bread feel more meaningful.

Display shelf at Munhwa Bakery with injeolmi bread, peanut bread, and mugwort rice cake bread

What was on Munhwa Bakery's display shelves

Wow,, the breads I missed are all still here..!!! Injeolmi bread (sweet rice cake bread with roasted soybean powder), peanut bread, mugwort rice cake bread, cheese bread, squid ink cream bread, and more..!!! Munhwa Bakery near Jongno 3-ga really knows how to read its customers.

Display section with white bean paste bread and sweet potato bread

The menu seems to have changed slightly ㅠㅠㅠ I think this is my first time seeing the white bean paste bread!! The sweet potato bread looked delicious too ㅠㅠㅠ Is it the kind with sweet potato filling packed inside? I was curious but didn't ask. Because I could just eat it and find out myself, haha.

Munhwa Bakery's popular coffee bread and garlic bread on display

Munhwa Bakery's best sellers: garlic bread and coffee bread

The most popular items, coffee bread and garlic bread, are still here! I switch it up with different breads each visit, but somehow at Munhwa Bakery near Jongno 3-ga I always end up ordering the garlic bread...! Is it just me? Hehe. The garlic bread here is genuinely so good. The garlic flavor comes through strong, but the bread itself is soft..! Even people who don't like baguettes seem to love this one!?

Onion bagels on display at Munhwa Bakery

Does the onion bagel leave you with bad breath?

The onion bagel is still the same~ At first I hesitated to buy it because I worried about bad breath from the onion, but after trying it last time, no smell at all^ㅠ^ Trust me and eat it, everyone, hoho. I guess since I'm around here so often, I stop by Munhwa Bakery after going to a café, and before or after lunch or dinner too,, I don't know, my feet just keep bringing me back here...ㅎ

Packaged garlic bread from Munhwa Bakery
Cross-section of sliced garlic bread, packaged

Garlic bread, sliced and bagged to go

Of course, the signature garlic bread at Munhwa Bakery near Jongno 3-ga. They always ask if I want it sliced, and I always say yes haha. It's easier to eat once I'm home>_<

Generously sized bread bag from Munhwa Bakery

They always pack it in a generously sized bag, which makes me happy. Is it just me who feels a little happier carrying a bag of bread around? Hoho.

Already excited thinking about getting home, reading a book, drinking coffee, and eating a piece of bread. I don't know. I think bread is the best thing in the world. No wait, Korean bread.

Sweet potato bread from Munhwa Bakery opened at home

What does Munhwa Bakery's sweet potato bread taste like?

I also grabbed the sweet potato bread I'd been eyeing for a while, haha. The bread is chewy~ and genuinely delicious ㅠㅠㅠㅠ Plus with the sweet potato in it, it's filling enough to count as a meal!!

Cross-section of sweet potato bread showing the filling

Let me show you the sweet potato filling inside — it's genuinely so good >___<

After seeing this, I don't think you'll be able to resist bringing some home either... but good things should be shared...?!?!?!?! It used to be just garlic bread as my fixed order, but now sweet potato bread is a permanent fixture too! It felt so good coming back to Munhwa Bakery after all this time. Ah, this is real Seoul bread. The one I missed ㅠㅠㅠㅠ Really chewy~~~ and since we all love this flavor, I don't think I need to explain any more, hahaha.

Where it is

Munhwa Bakery문화제빵

65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul, South Korea서울특별시 종로구 돈화문로 65 1층

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