Wangsimni hair salon setting perm and fringe straightening: Oreudeubi

In short

Oreudeubi Sangwangsimni Station Branch is a hair salon on the first floor of the Centrass shopping complex in Wangsimni, Seongdong, Seoul. The writer brought her mom, who was used to tight poodle perms from neighborhood salons, for a cut, a setting perm (heat perm) and magic straightening for her half-curly fringe, and designer Youngjun split the heat into two rounds to suit her thin hair, finishing with thick, natural waves. A satisfying hair gift for her parents before Chuseok.

Mom's frizzy hair before the treatment

Good to know

Location
Unit 118, 1st floor, Centrass shopping complex building i, 410 Wangsimni-ro, Seongdong-gu, Seoul
Hours
Daily 10:30 - 20:00
Parking
Available (shopping complex parking)
Services received
Cut + setting perm (heat perm) + fringe straightening
Designer
Youngjun
Price reference
₩40,000 ≈ $29.5 (2026-09-15)

as written by the visitor on Sep 16, 2026

No poodle-style ajumma perm, please — give her a natural setting perm.

My mom has always been used to ₩40,000 poodle perms at the neighborhood salon run by a friendly ajumma. But ever since that ajumma sheared the back of her hair way too short for her own taste, mom's been avoiding the salon and just letting it grow out. As her daughter... I felt like this couldn't go on, so I used my Superchart benefit to treat her before Chuseok!

Since she's used to poodle perms, she might look at a natural perm and go 'wait, did they even do anything?' haha, but I came back really happy with how natural it looked, so here's my honest review!

Where is Oreudeubi Sangwangsimni Station Branch, and what are its hours?

Oreudeubi Sangwangsimni Station Branch is located at 410 Wangsimni-ro, Centrass Shopping Complex Building i, 1st Floor Unit 118, Seongdong-gu, Seoul, and it's open daily from 10:30 to 20:00. Parking is available in the shopping complex.

Exterior of Oreudeubi Sangwangsimni Station Branch on the first floor of Wangsimni Centrass shopping complex
Entrance to Oreudeubi hair salon on the first floor of the shopping complex

This is Oreudeubi Hair on the first floor of the Wangsimni Centrass shopping complex :) It was really convenient — you can park right in the building and find it easily.

Cute, decorated interior of Oreudeubi
Simple-feeling salon treatment area
View of the busy Oreudeubi salon

Inside the shopping complex, it has a cute, simply decorated feel, and there are quite a lot of customers coming and going — so much so that the space felt a bit tight (too popular, I guess...).

Oreudeubi waiting area and decor

First-visit consultation: why a setting perm instead of a basic perm

Since it was our first visit to Oreudeubi, we filled out a beauty consultation survey with a few questions, and they gave us a detailed consultation based on our preferences from the survey :)

First-visit beauty consultation survey
Consultation for the setting perm underway

They explained whether a basic perm or a setting perm (heat perm) would suit my mom's preferences and hair condition better. Since her hair was still growing out from a cut the neighborhood ajumma did to her own taste, we decided to trim it all over and get a perm!

Her bangs have also been a mess lately from half-curly frizz, so this time we decided to add fringe straightening too :)

Mom's frizzy hair before the treatment

From the cut to the massage-bed shampoo at Oreudeubi

First, a cut to neatly even out the overall length! Then a wash and massage on the massage bed! Perfect for parents.

Massage bed shampoo room

How the setting perm went: heat split into two rounds for thin hair

Now they're applying perm solution all over her hair. Both mom and I have severe half-curly bangs, so this was also a chance to properly smooth out that frizz...

Applying perm solution and smoothing curly bangs

Since her hair is short in the back, they used very thin rods there, adjusting the thickness section by section to add waves.

Setting perm rolled with thin rods, thickness adjusted by section

Time for heat processing~ Since mom's hair is thin, they applied gentle heat in two separate rounds. And they didn't forget to keep checking whether it felt too hot in between — nice attention to detail!

Heat processing machine working on the setting perm

Thick, natural waves complete :) It looks a little tight now, but us women know — once you blow-dry it, it all loosens up ...^^ Honestly, it'd be worse if it didn't loosen up, haha.

Finally, the neutralizing step to lock the waves in nicely! See, no trace of that tight curl from before — it came out really natural.

To finish, they blow-dried her hair while showing her how to style it, and explained how to use an essence suited to her hair :) Such a kind teacher, Youngjun-ssaem haha.

Natural waves finished with a blow-dry
Before and after comparison of the setting perm

Before and after: volume without the poodle-perm curls

Before and after. The overall frizzy, unkempt length was neatly tidied up, and instead of a poodle perm, they created a natural-looking style with soft, natural waves!

They told her that even at home, just blow-drying and applying the essence would keep the volume alive, and that it'd be easy to maintain. Thank you, Youngjun-ssaem! This was my gift to mom before Chuseok — I hope she had a pretty hairstyle and a healing kind of day too^^🩷

Mom's finished hairstyle after the setting perm

Where it is

Oreudeubi Sangwangsimni Station Branch오르드비 상왕십리역점

410 Wangsimni-ro, Centrass Shopping Complex Building i, 1st Floor Unit 118, Seongdong-gu, Seoul, South Korea서울특별시 성동구 왕십리로 410 센트라스 상가 i동 1층 118호

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