Sokcho bakery with free tasting and ₩1,000 jjondeugi: Bultan Gamja

Before heading home from our Sokcho trip, I stopped by Sokcho Bultan Gamja Bread Main Store to pick up some souvenirs. They have jjondeugi (chewy squid-shaped snack) and potato bread that you can only find in Sokcho, so it seemed like a great pick for a simple travel souvenir or a snack to bring home!

Where is Sokcho Bultan Gamja Bread Main Store, and its hours and parking

• 📍Address: 34-20 Hagsapyeong-gil, 1st floor, Sokcho-si, Gangwon-do, South Korea
• 🚘Parking: Available right in front of the store
• ⏰Hours: Daily 09:00–17:00

The parking lot was right in front of the store, and it was bigger than expected, so I had zero worries about parking. Anyone visiting by car should be able to park comfortably and walk right in!

The hard-to-miss exterior of Sokcho Bultan Gamja Bread

The exterior was so eye-catching that the atmosphere felt different even before I stepped inside! Great for photos, and it has a charm that's different from your typical cafe or restaurant these days. Perfect for profile-pic-worthy shots with friends hahaha, seems like it'd make for a fun memory :)

What is the inside of the store like?

Stepping inside, the vibe was really nice too, decorated in a cute, detailed way. It was fun just looking around at all the little decorative pieces and interior touches placed here and there :) There were quite a lot of customers in the store that day, so unfortunately I didn't get to sit down and enjoy the space. Still, the interior was so cute and pretty that even a quick look around was enjoyable.

Sokcho Bultan Gamja Bread menu and prices

• Sokcho Bultan Gamja Bread 4-pack — ₩10,000
• Sokcho Jjondeugi set (12 pieces) — ₩10,000
• Yuja Oranda — ₩10,000
• Squid-flavor jjondeugi (individual) — ₩1,000
• Dakgangjeong-flavor jjondeugi (individual) — ₩1,000
• Snow crab-flavor jjondeugi (individual) — ₩1,000
• Americano — ₩4,500
• Café latte — ₩5,500
• Handmade lemonade — ₩6,000
• Handmade grapefruit ade — ₩6,000
• Mango high — ₩6,500
• Chamomile tea — ₩4,700
• Moose Toy Moose Ki — ₩10,000
• Moose Toy Moose Pi — ₩10,000

Jjondeugi isn't only sold as a set — it's also sold individually, so you can pick the flavors you want. Squid, dakgangjeong, and snow crab flavors are each ₩1,000, which made it easy to try a bit of each. The drink menu ranged from coffee to ades to teas, so it was nice to pair a drink with the jjondeugi or potato bread.

They had samples set out so you could taste before you buy! Being able to try it first before purchasing made the whole thing even better :)

How the potato bread and jjondeugi tasted

My fiancé was so sleepy from the long drive that I popped one straight into his mouth hahahahaha

• Sokcho Bultan Gamja Bread 4-pack — ₩10,000
• Sokcho Jjondeugi set (12 pieces) — ₩10,000

I ended up buying these two items, and jjondeugi turned out to be perfect for eating while driving! Totally recommend it 👍

True to its name, jjondeugi is chewy — but it's not just tough and rubbery, the flavor comes through more the longer you chew, which made it easy to keep grabbing one after another as a snack.

The potato bread had a chewy exterior and a soft interior, giving it that distinctive fluffy, plain potato texture. It chewed softly with a subtle potato flavor coming through :) Apparently Sokcho Bultan Gamja Bread uses squid ink to give the bread its black color, capturing Sokcho's identity. The outside looks black, but inside it's a soft, chewy potato bread, making it a unique kind of Sokcho travel souvenir. If you're looking for a slightly different kind of souvenir in Sokcho, I'd recommend Sokcho Bultan Gamja Bread and jjondeugi!