Graffiti bakery café in Sokcho with free tastings: Bultan Gamja Bread
In short
Sokcho Bultan Gamja Bread Main Store is a bakery café on Haksapyeong-gil in Sokcho, Gangwon, with a pop-art graffiti exterior and a large parking lot out front. After trying the squid-ink, black sesame and black bean versions of bultan gamjappang (charred potato bread) from the tasting tray at the counter, we packed a 4-piece potato bread set and a 12-piece jjondeugi (chewy snack) set to share in the car. For travelers hunting an unusual Sokcho souvenir dessert, Sokcho Bultan Gamja Bread Main Store is a memorable stop.
Good to know
- Address
- 1st floor, 34-20 Haksapyeong-gil, Sokcho, Gangwon
- Hours
- 09:00–18:00 (09:00–17:00 on public holidays such as Liberation Day)
- Parking
- Large lot in front of the store building
- What we bought
- Bultan potato bread 4-piece set, jjondeugi 12-piece set
- Event
- One free potato bread for writing a receipt review
- In-store facilities
- Tasting bread, self-service bar, microwave, sofa and round-table seating
as written by the visitor on Aug 13, 2026
While looking for a memorably different souvenir dessert after a trip to Sokcho, I stopped by Sokcho Bultan Gamja Bread Main Store. It's unlike the usual yellow potato bread you see everywhere, and between the vibe of the space, the free tastings, and the packaging, it turned out to be a spot I won't forget.
●Address: 34-20 Haksapyeong-gil, 1st floor, Sokcho, Gangwon, South Korea ●Hours: 09:00–18:00 (09:00–17:00 on public holidays like Liberation Day)
Where is Sokcho Bultan Gamja Bread Main Store, and is there parking?
Sokcho Bultan Gamja Bread Main Store is located at 34-20 Haksapyeong-gil, 1st floor, Sokcho, Gangwon. There's a large parking lot right in front of the building, so parking is easy.
The entire exterior is covered in colorful pop-art character graffiti, so it catches your eye from far away.
It was unusual seeing a building painted with cartoon-character colors and artwork like this.
Beside the entrance there's a sign reading 'Sokcho Bultan Gamja Bread Bakery & Café.'
Free tastings at the counter: which potato bread to pick
Right by the entrance at Sokcho Bultan Gamja Bread Main Store is the counter, with free tasting bread set out on top so you can try before you buy. Once you step inside, it's a spacious, comfortable space with wood tones and warm lighting.
They said squid ink, black sesame, and black bean powder are used on the outside to recreate the look of an old-fashioned potato baked in a wood-fired oven. Ohh — it has such a clean, wholesome taste!! It's really good.
This is jjondeugi, a Sokcho specialty. There's also oranda (a crispy snack). They come individually wrapped in cute squid-character packaging, which seemed great for snacking or as a gift.
Inside Sokcho Bultan Gamja Bread: seating and atmosphere
Inside Sokcho Bultan Gamja Bread Main Store, it's a spacious, comfortable space with wood tones and warm lighting.
The showcase has a variety of bottled drinks, ades, and coffee, plus snacks like yuzu oranda.
On the walls, the 'Bultan Gamja Bread' title is displayed alongside various framed art and character decor, fun to look around while you wait.
There's plenty of seating, from cushy sofas to tidy round tables, making it comfortable to relax with a drink and dessert.
Beside the counter you can see the baking and packing area, where the owner makes the bread themselves.
The walls are decorated with brand posters, cup ornaments, character dolls, and photos of visitors.
There's also a self bar, a microwave, and info boards explaining the potato and squid-ink ingredients.
Squid-ink and potato info board, plus the receipt review freebie
This info board introduces the benefits of potato and squid ink, the main ingredients in Sokcho Bultan Gamja Bread. Squid ink is said to be rich in taurine and vitamin E, helping with antioxidants, immunity, and digestion. Potatoes are noted for being rich in vitamin C, potassium, and fiber, which is said to help with fullness, gut health, and blood pressure.
There's also a sign for an event where you get a free potato bread for writing a receipt review — worth keeping in mind if you visit.
Packing the 4-piece potato bread and 12-piece jjondeugi sets
I packed a potato bread set and a jjondeugi set at Sokcho Bultan Gamja Bread Main Store. The characters on the packaging are so cute haha.
This is the signature Bultan Gamja Bread 4-piece set.
Unlike ordinary yellow potato bread, this looks like it was just pulled out of an old-fashioned wood-fired oven. It's made with squid ink, black sesame, and black bean powder.
Opening the box, the potato breads are individually wrapped in plastic, which is hygienic and easy to carry. The outside is chewy with a nutty flavor, and the inside is a sweet, soft potato filling.
The 12 jjondeugi pieces are each individually wrapped, so they store neatly and are easy to share. The flavor is squid jjondeugi — that chewy, squid-like bite, I guess? My family members who like jjondeugi loved them. I personally think the potato bread is cleaner-tasting and more delicious.
We happily munched through them one by one in the car.
Is Sokcho Bultan Gamja Bread Main Store worth a stop?
The two snacks I bought at Sokcho Bultan Gamja Bread Main Store both delivered on taste and looks, adding extra joy to my Sokcho trip. With its unique squid-ink flavor paired with a soft potato filling, it's a standout, unusual Sokcho dessert — if you want to remember your trip with a different kind of taste, be sure to stop by^^
Where it is
34-20 Haksapyeong-gil, 1st floor, Sokcho, Gangwon, South Korea강원특별자치도 속초시 학사평길 34-20 1층
