Jongno bakery bread eaten at home with milk: coffee bread, Munhwa
In short
Munhwa Bakery is a takeout bakery on Donhwamun-ro at the edge of Ikseon-dong in Jongno, Seoul. Stopping by before meeting a friend, the writer picked up Munhwa Bakery's two best sellers, coffee bread at 5,800 won and garlic bread at 6,800 won, and ate them at home with milk: the coffee bread has little cream so it never feels heavy, and the garlic bread is strongly fragrant yet sweet rather than spicy. One bite explains why Munhwa Bakery is a queueing stop on the Jongno bakery pilgrimage.
Good to know
- Address
- 1st floor, 65 Donhwamun-ro, Jongno-gu, Seoul
- Getting there
- 5 minutes from Jongno 3-ga Station exit 7
- Hours
- Mon–Sun 10:00–20:00, open year-round (closed on Chuseok day)
- Parking
- No parking; use nearby public parking lots
- Entry
- Small interior, two groups admitted at a time
- Coffee bread
- 5,800 won
- Garlic bread
- 6,800 won
- Injeolmi (rice cake), peanut and black sesame bread
- 3,800 won each
- Mugwort rice cake bread
- 5,700 won
- Milk cream bread
- 3,500 won
- Cheese bread
- 5,400 won
- Squid ink condensed milk bread
- 4,500 won
- Onion bagel
- 6,000 won
- Rice chestnut loaf
- 5,800 won
- Rice cheese loaf
- 5,900 won
- Maple cream cheese bread
- 4,900 won
- Sweet potato bread and white bean bread
- 3,800 won each
- Walnut bread
- 3,500 won
- Storage
- Best eaten the same day; keep at room temperature that day, freeze from day two
as written by the visitor on Sep 14, 2026
I had plans near Ikseon-dong in Jongno today. I got there earlier than the time I was supposed to meet my friend, so I was walking around looking at things when I spotted a bakery that looked familiar. I knew the name and that it was somewhere in Jongno, but I didn't know exactly where it was. This is Munhwa Bakery, the Ikseon-dong bread spot I'd been telling myself I had to visit since it's famous for its bread.
Apparently it's a stop on the Jongno bakery pilgrimage for people who love bread. I didn't want to add to my bags since I had plans, but I couldn't pass up the chance, so I picked up a couple of light items. Let's get into Munhwa Bakery, the bakery pilgrimage spot near Jongno 3-ga / Ikseon-dong.
Where is Munhwa Bakery and what are its hours?
Munhwa Bakery, the Ikseon-dong bread spot, sits near the edge of Ikseon-dong. The address is 65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul, South Korea, and if you're taking the subway, it's within 5 minutes of exit 7 of Jongno 3-ga Station. Seosullo-gil is nearby too, so there's plenty to see and eat around here — great to combine with a visit.
- Hours: Monday–Sunday 10:00–20:00, open year-round (closed on Chuseok holiday)
- No parking — use nearby public parking lots
What Munhwa Bakery looks like outside and inside
Munhwa Bakery is a really tiny shop. There's a sign at the entrance that says 'Interior is small, please enter in groups of 2.' When I arrived, there were already people inside for about 3 minutes, so I figured I'd have to wait.
There's a bread-shaped standing sign outside, so you can spot it right away as you're walking up.
Munhwa Bakery menu and prices
Let me introduce the menu at Munhwa Bakery, the Ikseon-dong bread spot.
- Injeolmi (sweet rice cake) bread / peanut bread / black sesame bread ₩3,800
- Mugwort rice cake bread ₩5,700
- Milk cream bread ₩3,500
- Cheese bread ₩5,400 (looked like it had sold out by the time I got there)
- Squid ink condensed milk bread ₩4,500
- Onion bagel ₩6,000
- Rice chestnut loaf ₩5,800
- Rice cheese loaf ₩5,900
- Maple cream cheese bread ₩4,900
- Sweet potato bread / white bean bread ₩3,800
- Walnut bread ₩3,500
- Coffee bread ₩5,800
- Garlic bread ₩6,800
Standing in line, I noticed the coffee bread and garlic bread seemed to be the most popular. And once I actually got inside to buy, I wanted to try everything. Everything looked delicious and the shop was full of a savory, nutty smell.
Munhwa Bakery apparently only sells bread made that day, and whatever doesn't sell gets donated to people in need — children facing food insecurity, elderly people living alone, people with disabilities living at home, free meal centers, homeless shelters, and so on. Great taste and doing good too! Another reason to come back more often.
What I ordered at Munhwa Bakery: coffee bread and garlic bread
But! Let's not get greedy. Bread is best eaten fresh, right?
Here's what I chose at Munhwa Bakery, the bakery pilgrimage spot!
Coffee bread and garlic bread. Honestly, the moment you walk into the shop, the smell of garlic bread just hits you. It's the kind of smell and look you simply can't resist buying.
How to store the bread — best eaten same day, can be kept at room temperature same day, freeze if eating after day 1.
What does Munhwa Bakery's coffee bread taste like?
I bought the coffee bread because I noticed every customer I saw was buying it, haha. It also looked really soft, so I figured it would taste great with milk.
After meeting my friend, I got home and tried the bread right away. It really is just as soft as it looks. It's the kind of soft where you barely need to chew, haha. There's cream inside, but only a little — so instead of being heavy, it actually feels light. Take a bite of bread, then a sip of milk, and it just melts away!
What does Munhwa Bakery's garlic bread taste like?
The garlic bread is packed with garlic seasoning(?). I've been eating a lot of garlic bread lately, and my dad said Munhwa Bakery's garlic bread is the best he's had. It's full of garlic aroma, sweet, and the bread itself was soft.
What stood out most was that the garlic flavor was strong but not spicy or harsh at all — it lingered in my mouth sweet and nutty. Tasting it, I immediately understood why people line up for this bakery pilgrimage spot. I'm going to go back for more of the other breads — there are so many I still want to try!
If you're visiting Jongno 3-ga or Ikseon-dong, give Munhwa Bakery a try. Recommended!
Where it is
65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul, South Korea서울특별시 종로구 돈화문로 65 1층
