Hongdae café for fig soufflé pancake and peach lemonade: Think Fruit

In short

Think Fruit is a premium fruit dessert and brunch café in Mapo, Seoul, 281m from Exit 7 of Hongik University Station. The fig soufflé pancake, ordered with an iced Americano and a peach lemonade, took about 20 minutes to arrive and came topped with Häagen-Dazs vanilla ice cream and house-made whipped cream, ranking in this blogger's top three soufflés ever. It is easy to see why Think Fruit made the Blue Ribbon Survey list among Hongdae dessert cafés.

Signature shot of Think Fruit's fig soufflé in Hongdae

Good to know

Hours
11:00–22:00 (last order 21:00)
Parking
Not available
Location
About 281m from Exit 7 of Hongik University Station, 1st floor, 14-12 Wausan-ro 29-gil, Mapo-gu, Seoul
Ordered
Fig soufflé pancake, iced Americano, peach lemonade
Wait time
About 20 minutes — soufflé pancakes are made to order
Event
Free Häagen-Dazs ice cream for posting a Naver review

as written by the visitor on Sep 17, 2026

Where is Think Fruit, and what are its hours?

Think Fruit is a café on the 1st floor of 14-12 Wausan-ro 29-gil, Mapo-gu, Seoul, about a 281m walk from Exit 7 of Hongik University Station. It's open 11:00–22:00 with last order at 21:00, and there's no parking.

Exterior of Think Fruit café in Hongdae
View around the entrance of Think Fruit

Today I visited Think Fruit, a famous soufflé spot in Hongdae! If you're looking for a café near Hongik University Station full of delicious desserts, pay attention to this post.

The way to Think Fruit near Hongik University Station
Front view of the Think Fruit storefront
Entrance of fruit-specialty dessert café Think Fruit

Think Fruit is a premium fruit-focused dessert and brunch café, and they say they contract-buy seasonal fruit each season! Since they only use fragrant, sweet fruit, the desserts taste even better! Delicious and healthy menus mean you can eat here with peace of mind 🫶🏻

Inside Think Fruit: interior and atmosphere

The inside of Think Fruit is decorated cleanly and cutely in white tones, so it's an atmosphere women especially will love! The white tones make it feel so clean that I wanted to come back often!

A place many come to for working on laptops, meeting friends, or dates. With delicious desserts, the conversation never ends 〰️

Interior of Think Fruit decorated in white tones
Seating and decor at Think Fruit café
A table seat inside Think Fruit

Right now peaches and figs are in season, so the peach & fig parfait and soufflé pancake were popular. As soon as I walked in, I saw the fresh fruit being kept in storage.

Fresh seasonal fruit kept in storage
Peaches and figs displayed at the café

The Think Fruit soufflé pancake topped with Häagen-Dazs ice cream

And Think Fruit is a dessert shop that uses Häagen-Dazs ice cream! House-made whipped cream, fresh seasonal fruit, and Häagen-Dazs ice cream all come together in the soufflé pancake — it looks delicious just from the photos.

✔️ If you post a Naver review, they give you Häagen-Dazs ice cream, so be sure to try it.

Menu board for soufflé pancakes and drinks at Think Fruit

The menu had seasonal items, fruit soufflé pancakes, parfait desserts, plus coffee, smoothies, tea, and even some special-looking drinks. I ordered the fig soufflé pancake, an iced Americano, and a peach lemonade! Since it's known for soufflé pancakes, I had to taste one ✨

Drinks ordered: iced Americano and peach lemonade

At Think Fruit, the iced Americano and peach lemonade came out first, and they said the soufflé pancake takes about 20 minutes since it's made to order!

Iced Americano and peach lemonade served first
A glass of Think Fruit's peach lemonade
Two drinks set on the table

The coffee tasted excellent, and an iced Americano really seems like a must to go with the dessert! The peach lemonade was a combination I'd never seen anywhere else — refreshing and cool, perfect for quenching thirst.

Table set with drinks

How was the fig soufflé pancake at Think Fruit?

The fig soufflé pancake arrived! The visuals were amazing, doesn't it look delicious? I usually love fruit, so I like both figs and peaches, and I really agonized over which to order 😭 Both were popular menu items..😍

Fig soufflé pancake with whipped cream

Fresh figs and fluffy soufflé together, plus house-made soft whipped cream and Häagen-Dazs vanilla ice cream!! It looked like it would melt in my mouth 🫶🏻

Fig soufflé topped with Häagen-Dazs vanilla ice cream

It's almost too pretty to eat. A soufflé pancake that melts away the second it touches your tongue, figs pairing this well with vanilla ice cream — I got a proper dose of sweetness!

Cross-section of the sliced fig soufflé pancake

The figs were fresh and very sweet, so I really enjoyed it, and for someone who usually loves pancakes, this was needless to say a perfect dessert 〰️✨

A forkful of the fluffy soufflé
Close-up of the fig soufflé pancake
  • Clean, nutty, fluffy-fluffy soufflé
  • Clean, luxurious-tasting Häagen-Dazs vanilla ice cream
  • Whipped cream where you really taste the milk's nuttiness

The visuals are perfect and the taste is top-notch too, so I want to come back to Think Fruit again 💕 The soufflé pancake isn't optional, it's essential‼️ Next time I want to try a soufflé pancake made with a different seasonal fruit.

A full spread of Think Fruit desserts and drinks
Soufflé pancake set by a window seat

Is this Blue Ribbon Hongdae dessert café worth a return visit?

Think Fruit turned out to be a spot selected by the Blue Ribbon Survey. There's a reason it's such a popular Hongdae café 🩵 The desserts and drinks were all perfect, so it's definitely a Hongdae café I'll be a regular at. It's among the top three soufflés I've ever had.

It's a must-visit Hongdae dessert spot, and even the drinks are delicious!! A pretty space with a great atmosphere, Think Fruit‼️ With delicious desserts, it was an even happier time. I hope you all get to spend a happy time here with the people you love ✨

Signature shot of Think Fruit's fig soufflé in Hongdae
Closing photo from the visit to Think Fruit

Where it is

Think Fruit띵크프룻

14-12 Wausan-ro 29-gil, Mapo-gu, Seoul, South Korea, 1st floor서울특별시 마포구 와우산로29길 14-12 1층

Open in Google Maps

Local places · Cafés