Jeju typhoon-day media art café and magnets: Nohyeong Supermarket

I visited Jeju Island with friends on a 3-night, 4-day trip. We'd had it booked for months, but of all weeks, ours turned out to be the one Jeju got hit by a typhoon, and the wind was insane. The day we were waiting for our rental car at the airport, the wind was so strong you'd get pushed over if you didn't stand firm 😂

So we started looking for indoor attractions that wouldn't be affected by the weather, and that's how we ended up at Nohyeong Supermarket! Today I want to introduce the Nohyeong Supermarket we visited during our Jeju trip.

Nohyeong Supermarket: location, hours and parking

• Address: 89 Nohyeong-ro, 1st floor, Jeju City
• Hours: 09:00 - 19:00
• Closed: No closed days
• Parking: Behind the building

Nohyeong Dabang drink ticket: which drinks can you choose?

We used a ticket that included both entry and a drink. You can drink it after the show or take it into the exhibition with you. There's seating inside and the viewing time runs fairly long, so we grabbed our drinks first and brought them in. Being able to sip slowly while watching was really nice.

The Nohyeong Dabang café sells a variety of drinks and food too. Though I'm not entirely sure whether all the food sold there is allowed inside the exhibition hall 😅

Not every drink can be redeemed with the drink ticket that comes with your entry ticket. You can choose from five total: americano, tangerine juice, Jeju sindalju (fermented rice drink), strawberry-jumulleok (crushed strawberry drink), and cheongbori-gaeyeok (roasted barley drink), shown on the left in the photo.

We ordered tangerine juice, iced americano, and strawberry-jumulleok. Since it's a café inside a tourist attraction, I wasn't expecting much, but they were better than expected.

The black-and-white supermarket set: take photos as soon as you walk in

Nohyeong Supermarket is built around the concept that every color in the world got sucked through an unidentified door. From the moment you enter, a colorless, monochrome world unfolds. Even the entrance corridor is entirely black and white — even knowing it was intentionally designed that way, it felt strangely unsettling.

We're not inside Nohyeong Supermarket yet here — once this door opens, the monochrome supermarket space appears.

Once you pass through the door, the whole 'supermarket' space is decorated entirely in monochrome. It felt like stepping into a black-and-white comic. The space itself gave off such a distinctive vibe.

We'd been told the entry door would open while we were browsing, and thinking we had plenty of time, we took photos with friends and looked around slowly. Then suddenly an emergency broadcast started, announcing that all the color in the world had been sucked away! And the color of the space started to shift bit by bit. I wanted to take more photos ㅠㅠ If you want lots of photos, I'd recommend snapping the spots you like right away as soon as you enter Nohyeong Supermarket.

After the emergency broadcast ends, a door inside the supermarket opens, and stepping through it reveals a completely different, dreamlike space. The moment we saw it, we thought of the forest from the movie Avatar.

Where to sit for the media art, and mind the steps

Past the Avatar-forest-like space, you reach the main media art viewing area. Each floor has wide, cushioned chairs, and some can double as tables, so we pulled the chairs forward, set our drinks down, and watched comfortably. We checked out each floor, and the second floor was our favorite.

That said, the stairs going down are surprisingly steep. My knees actually hurt going down ㅠㅠ Be especially careful on the stairs.

I've visited several media art venues before, and with pieces based on famous paintings, the movements often repeat in short loops, so it can get a bit boring if you watch for too long. But at Nohyeong Supermarket, the movement and mood of the videos felt more varied. So even sitting still and watching, it felt less tedious and was comfortable to enjoy.

So many different films we stayed for one more screening

The biggest strength of Nohyeong Supermarket's media art is really how varied the videos are. There were videos themed around famous paintings, beautiful landscapes, even AI-style visuals. The painting-based ones felt similar to what I'd seen at other media art exhibits, but the landscape videos and ones featuring anima-like robots felt fresh and different. It even felt like riding a boat or a hot air balloon through the scenery.

I especially loved this anima-like video. I wasn't wearing 4D glasses, but it felt like the scenes on screen were actually leaping out toward me — it was that impressive. I liked it so much I waited through an extra round just to see it again! Since there were so many different videos, the wait for the next round was fairly long, but getting to see such a variety made up for it.

And that screen is touch-interactive too. Depending on the video, fish will swim after your hand or water droplets will appear, and kids were genuinely having a blast touching the screen and running around. This place seemed like a great option for families traveling Jeju with kids.

The gobeullak dol hareubang and the review draw event

After finishing all the videos, head down to the first floor and into a spot called 'Gobeullak.' Gobeullak apparently means 'hide and seek' in Jeju dialect. Inside, you'll meet an adorable dol hareubang (stone grandfather statue) with moving eyes.

Right beside it, they were also running a review event. Write a Naver or Instagram review and you get to join a draw: you place a wooden board wherever you like below, then drop a ping-pong ball from above to win a prize. We wrote reviews on both Naver and Instagram, so we got two tries. And somehow we ended up with 4 tokens total lol. You needed a minimum of 4 tokens to do the draw, and apparently the token win rate is high, because the 4-token draw was sold out. Since one token cost ₩1,000, we bought one more, got 5 tokens, and tried the Sanrio draw. The result... some obscure character I didn't even recognize 🥲

After finishing the draw, you pass through a Christmas-like space and arrive back at the media art viewing area. The Gobeullak entrance has two connections, so no matter which side you go in, you come out the other.

Nohyeong Japhwajeom gift shop: a 5,000-won magnet

After the show, we also browsed Nohyeong Jotpumjeom (노형잡화점, Nohyeong general store). It's right at the entrance of the Nohyeong Supermarket building, so you could stop by before the exhibition too, but personally I feel like it's a bit of a time-sink lol, so we did the exhibition first.

Browsing slowly afterward, there was so much I actually wanted to buy. There were cute magnets I hadn't even seen at Dongmun Market, plus cute little items like box cutters, calculators, and keyrings.

There were also cute eco bags and pajamas, so even after saying 'okay let's go,' we kept turning back to look lol.

Out of all the Jeju souvenirs I've seen over the years of visiting the island, this was honestly some of the cutest and most practical stuff I've come across. And the prices weren't as intimidating as I expected, which made browsing even more fun.

I bought one of the cute magnets shown in the last photo. Just ₩5,000! No odd finishing flaws that I could spot, and the quality was solid, so I was happy with it.

Why Nohyeong Supermarket works as a Jeju City indoor plan on rainy or typhoon days

We picked this place while trying to figure out what to do on a bad-weather day, and it turned out way more fun than expected. I'd heard the name Nohyeong Supermarket before and knew it was popular, but I had no idea it had this much to see until I actually went. Compared to other media art exhibits I've visited, like Arte Museum and Bel Forêt Media Art Center, this was personally one of the most enjoyable. The variety of videos in particular meant we didn't get bored even staying in the same space for a while, and being able to sit comfortably while watching was a plus too.

Since you can bring your café drink into the exhibition, it also works well to visit after a meal and take your time. Most of all, it was a great place to spend time indoors on days when a typhoon or rain makes outdoor sightseeing tough. If you're looking for things to do in Jeju Island on a day with bad weather, I'd recommend Nohyeong Supermarket as an indoor attraction 😊