Sinsa-dong sashimi restaurant haenyeo box platter: Parang Haenyeojip

In short

Parang Haenyeojip Sinsa Direct Store is a sashimi restaurant in the middle of Garosugil in Sinsa-dong, Gangnam, Seoul, known for aged flounder and yellowtail. After an early Friday finish, the writer booked a table and ordered the signature haenyeo box — aged sashimi, giant haenyeo gimbap (seaweed rice roll), octopus, sea squirt, mussels, abalone and scallop — with seaweed soup as the basic side, reordered several times. For fresh sashimi on Garosugil, Parang Haenyeojip Sinsa Direct Store is the answer.

A full platter of the signature haenyeo box with aged sashimi and seafood

Good to know

Location
19 Gangnam-daero 160-gil, 1F, Gangnam-gu, Seoul (6-minute walk from Sinsa Station Exit 8)
Hours
16:00–01:30 (until 02:00 on Friday and Saturday)
How to order
Tablet at every table
What was ordered
Signature haenyeo box (aged sashimi, abalone, giant haenyeo gimbap, octopus, sea squirt, mussels, scallop and more)
Basic side dishes
Seaweed and seaweed soup (served per person, free reorders)
Also good to know
Groups welcome, corkage allowed, no-kids zone

as written by the visitor on Sep 13, 2026

Where is Parang Haenyeojip Sinsa Direct Store in Sinsa-dong?

Parang Haenyeojip Sinsa Direct Store is a raw fish restaurant at 19 Gangnam-daero160-gil, 1F, Gangnam-gu, Seoul, a 6-minute walk from Sinsa Station Exit 8. It's open 16:00–01:30, until 02:00 on Fridays and Saturdays, and is group-friendly, allows corkage, and is a no-kids zone.

It's a raw fish restaurant famous around Sinsa-dong and Garosugil for fresh flounder, yellowtail and more, so if you're in the area I'd definitely recommend a visit. It's right in the center of Garosugil, so it was great to stop by while wandering around the neighborhood.

Street view of Parang Haenyeojip Sinsa Direct Store in the center of Garosugil
Blue exterior entrance of Parang Haenyeojip Sinsa Direct Store

The exterior of Parang Haenyeojip Sinsa Direct Store is filled with blue, so you immediately get the sense it's a sashimi place. It's supposedly famous as a Garosugil raw fish restaurant, a Sinsa-dong raw fish restaurant — and my first impression of the space was already good!

Photos of popular signature menu items posted outside the restaurant

There were photos of the popular signature menu items outside, and they looked really delicious. Once I went in and ate, I felt like the actual dishes came out looking just like the photos.

Large menu board installed outside the restaurant

There's a large menu board set up outside the restaurant, so you can decide what to order before you even go in~

Interior of Parang Haenyeojip Sinsa Direct Store on an early Friday evening

What is a Friday night like inside Parang Haenyeojip, and how is the seating?

Parang Haenyeojip Sinsa Direct Store started filling up with nearby office workers from early Friday evening. We visited with a reservation, and the tables were very clean and comfortable 👍🏻

Clean reserved table seating
Menu guide divided into first-round dishes, anju, and soups

The delicious menu items were divided into first-round menu, anju (drinking snacks), soups and so on, and there were also basic house notices worth reading!

Wall with ocean imagery projected and large window seating
View of the restaurant hall as it starts filling with guests

We hadn't even sat down to order yet and the restaurant already felt like it was filling up... I really do think Parang Haenyeojip is famous as a Garosugil raw fish restaurant, a Sinsa-dong raw fish restaurant. The place had great atmosphere too, with ocean imagery projected across the whole wall for a cool, refreshing feel, and the windows at our seat were huge so we could look outside at the same time 👍🏻

Why is the seaweed soup side dish worth reordering?

The basic side dish at Parang Haenyeojip Sinsa Direct Store is seaweed and seaweed soup (miyeokguk). They serve it per person and it's reorderable, so — sorry to the owner — my wife and I reordered it several times.

Basic side dishes of seaweed and per-person seaweed soup

First of all, the seaweed soup was seriously so delicious. It seems especially great when the weather gets cold, nice and hot!! And the fact that they give it per person separately is a plus!!

Sashimi menu shown on the tablet ordering screen
List of anju menu items displayed on the tablet
Signature menu screen on the tablet menu

You order via the tablet placed at each table. Living up to its reputation as a Sinsa yellowtail spot, there was a whole lineup of dishes that looked really delicious.

A full platter of the signature haenyeo box with aged sashimi and seafood

What comes in the signature haenyeo box?

The signature menu at Parang Haenyeojip Sinsa Direct Store, the haenyeo box, is made up of aged sashimi, abalone, giant haenyeo gimbap (seaweed rice roll), octopus, sea squirt, mussels, and scallop. After some deliberation we ordered the haenyeo box, and it came out looking so pretty and packed with such a full spread that I thought we made the right call haha.

  • Aged sashimi
  • Abalone
  • Giant haenyeo gimbap
  • Octopus
  • Sea squirt
  • Mussels
  • Scallop
Generous mussels piled in the haenyeo box

There are really, really so many mussels! They were cooked just right, so I slurped them down right away.

Plate of chewy aged sashimi and giant haenyeo gimbap

Such incredibly chewy aged sashimi and giant haenyeo gimbap. It was so delicious it was almost a shame watching each piece disappear — the giant haenyeo gimbap especially had fresh, soft, and crispy textures all at once, and it was genuinely amazing.

Plump boiled octopus served as suhoe

The chewy, plump, amazing octopus was also super satisfying and great for getting your protein in 👍🏻

A plate of fresh sea squirt with no fishy taste

My husband isn't great with sea squirt, but Parang Haenyeojip's sea squirt was so fresh that he barely noticed any fishy taste and ate it happily.

We ate so, so well ⭐️ The sashimi is genuinely fresh and delicious, so I hope you'll visit Parang Haenyeojip Sinsa Direct Store — known as a Garosugil raw fish restaurant, a Sinsa-dong raw fish restaurant, a Sinsa yellowtail spot — and make some delicious memories 😄

Where it is

Parang Haenyeojip Sinsa Direct Store파랑해녀집 신사직영점

19 Gangnam-daero160-gil, 1F, Gangnam-gu, Seoul, South Korea서울특별시 강남구 강남대로160길 19 1층

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