Jeju café for dol hareubang madeleine gifts: Today Jeju

In short

Today Jeju Shilla Duty Free Shop Jeju Branch is a bakery café in Jeju, Jeju, selling dol hareubang-shaped madeleines and small souvenirs. The 28,200 won eight-flavor gift set was moist rather than dry, and the carrot flavor's walnut texture was especially satisfying. Today Jeju's dol hareubang madeleines make a lovely Jeju-style gift.

Hallabong and baeknyeoncho Harubangne madeleines

Good to know

Address
1F, 69 Noyeon-ro, Jeju-si, Jeju, South Korea
Parking
Free parking is available in the Shilla Duty Free Shop parking tower; ask staff for guidance.
Harubangne Madeleine 8-Flavor Gift Set
₩28,200; hallabong, carrot, baeknyeoncho, matcha, chocolate, black sesame, fig, and Earl Grey
Room-temperature storage
Up to 5 days after purchase
Frozen storage
Up to 1 month; thaw naturally for 15–20 minutes before eating

as written by the visitor on Sep 10, 2026

When you travel to Jeju, you end up thinking a lot about what gifts to bring for friends and family. These days, rather than very well-known gifts like Paris Baguette's Maeum Sand, I find myself looking for something more distinctive that captures Jeju's character. I found a dessert with that Jeju feeling during this trip, so I wanted to share it with you: Today Jeju's dol hareubang (Jeju stone grandfather) madeleines. They are perfect for anyone looking for a thoughtful gift beyond the usual Jeju souvenir list.

Location and parking at Today Jeju Shilla Duty Free Shop Jeju Branch

Address: 1F, 69 Noyeon-ro, Jeju-si, Jeju, South Korea Location: It is on the first floor of the Shilla Duty Free Shop parking-tower building. You can see the entrance immediately on the left before entering the building. Go in to the left before entering, and it connects directly to the shop.

Directions to the Today Jeju shop entrance

Parking: I was worried about parking when visiting by car, but a staff member told me that parking is free when you use the Shilla Duty Free Shop parking tower, so I parked comfortably. It also works well with routes around the airport or Yeondong, making it a good location to stop by at the beginning or end of a trip for anyone seeking a special Jeju souvenir shop.

Shop near the Shilla Duty Free Shop parking tower

When I arrived, it seemed the word had already spread among tourists—there were people sitting on the bench in front of the shop, eating madeleines.

Bench and madeleines in front of the shop

Once inside, I could see plenty of tourists already taking photos. The usual Jeju tangerine chocolates and cookies can feel a little stale now, but these madeleines faithfully shaped like dol hareubang, Jeju's symbol, definitely feel like a differentiated Jeju souvenir.

Dol hareubang madeleine sets and prices

Inside the shop, there are various set products ready to give as Jeju souvenir gifts. The Harubangne Madeleine 8-Flavor Gift Set (₩28,200) is the signature assortment, letting you enjoy eight flavors at once: hallabong, carrot, baeknyeoncho, matcha, chocolate, black sesame, fig, and Earl Grey.

Harubangne Madeleine 8-Flavor Gift Set

Harubangne Jeju 4-Flavor Set: This is a value set made with ingredients suited to Jeju specialties, including carrot, baeknyeoncho, matcha, and hallabong.

Harubangne Jeju 4-Flavor Set

Harubangne Chocolate 4-Flavor Set: With chocolate, baeknyeoncho, matcha, and Earl Grey, this one suits people who prefer sweet desserts.

Harubangne Chocolate 4-Flavor Set

They also have a variety of other options, including an ang butter Harubangne gift set and Harubang Sand sets.

Ang butter Harubangne gift set
Harubang Sand gift set
Harubangne gift sets prepared in the shop
Various dol hareubang dessert sets

Besides desserts, you can also browse cute little Jeju souvenir items featuring local symbols, such as T-shirts and front-door bells, which adds a bit of fun.

Souvenir items featuring Jeju symbols
Browsing Jeju souvenirs in the shop
Cute items with distinctive Jeju symbols

Madeleine storage and shelf life

With desserts intended as gifts, you need to pay close attention to storage after purchase, too. Here are the storage instructions I was given.

  • Room-temperature storage: It can be kept for up to 5 days after purchase.
  • Frozen storage: It can be kept for up to 1 month. Let it thaw naturally for 15–20 minutes before eating.
Madeleine storage instructions

Each product is neatly individually wrapped, and the expiration date is clearly marked, so it feels reassuring to give as a clean and hygienic Jeju souvenir gift.

Individually wrapped dol hareubang madeleines

Family tasting notes on the 8-flavor gift set

My pick was the Harubangne Madeleine 8-Flavor Gift Set, since I could try all eight flavors. I tasted them with my family, and the impressively moist texture, without any dryness when I took a bite, stood out.

Carrot Harubangne

My daughter does not usually like carrots, but she really enjoyed this Carrot Harubangne. Small pieces of walnut are mixed into the batter, adding a nutty bite and making it even more enjoyable to eat.

Carrot Harubangne with walnuts

Chocolate Harubangne: Needless to say, the chocolate flavor is rich and moist, with a clean taste that people of all ages are likely to enjoy. Hallabong & Baeknyeoncho: The subtle fruit aroma and Jeju's distinctive colors come through, making both your eyes and your palate happy.

Hallabong and baeknyeoncho Harubangne madeleines

If you are looking through the many Jeju souvenir options for a dessert that has symbolism, flavor, and neat individual packaging all together, Today Jeju's dol hareubang madeleines seem like a great souvenir. Keep them in mind when you want a special Jeju souvenir gift that gives friends a real taste of Jeju.

Where it is

Today Jeju Shilla Duty Free Shop Jeju Branch오늘제주 신라면세점 제주점

1F, 69 Noyeon-ro, Jeju-si, Jeju, South Korea제주특별자치도 제주시 노연로 69 1층

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Local places · Cafés