Yeonnam-dong brunch café with salmon open sandwich and syrup: Jam Jam
In short
Jam Jam is a quiet basement brunch café on Seongmisan-ro 29-gil in Yeonnam-dong, Mapo-gu, Seoul. At Jam Jam the salmon open sandwich arrives with two mayo sauces, and the spicy mayo plus the syrup served on the side turns it into a sweet-and-salty plate alongside an iced Americano. Jam Jam is an easy place for quiet conversation over brunch in Yeonnam-dong, and well worth a return visit.

Good to know
- Address
- B1, 24 Seongmisan-ro 29-gil, Mapo-gu, Seoul
- Ordered
- Salmon sandwich, iced Americano
- Hours
- See Naver Place
- Parking
- Not available (nearby public parking lot recommended)
- Would revisit
- High
as written by the visitor on Sep 19, 2026
Hi everyone! It's Doodoo :)

For anyone who wants to relax quietly and cozily in one of Yeonnam-dong's charming alleys, or enjoy a bit of healing through gorgeous, carefully made desserts and brunch — this is the place!
Let me introduce a brunch café in Yeonnam-dong known for its distinctive dishes and mood.
A place where you can meet a salmon sandwich with two kinds of mayo sauce, fresh salmon, rugola, and the unexpected charm of sweet syrup — Jam Jam, a quiet, atmospheric salmon sandwich spot in Yeonnam-dong.

Jam Jam menu, hours and parking in Yeonnam-dong
- 💰 Menu ordered: Salmon sandwich
- 👍 Would revisit: High
- 🕰️ Address: 24 Seongmisan-ro 29-gil, B1, Mapo-gu, Seoul, South Korea
- 🕰️ Hours: Check Naver Place
- 🚗 Parking: Not available (nearby public parking lot recommended)
🎯 Recommended for: anyone wanting a quiet, atmospheric brunch café in Yeonnam-dong with a perfect salmon sandwich, anyone who wants to taste the sweet-and-salty savoriness of fresh salmon topped with two mayo sauces, a soft-boiled egg, and syrup, and anyone looking for a pleasant Yeonnam-dong date or brunch with a partner or friend.


What is the basement space at Jam Jam like?
As soon as you step in, you're greeted by a cozy, sophisticated yet calm interior.


The space is very tidy and thoroughly kept clean, making it perfect for quiet conversation or a cozy date in Yeonnam-dong.


Thanks to the kind owner, it's a space where you feel at ease the whole meal.

Jam Jam's salmon open sandwich: spicy mayo and syrup, sweet and salty
I tried Jam Jam's brunch menu — the salmon sandwich and an iced Americano.

The salmon sandwich is an open sandwich, and the visuals alone were amazing. There was so much salmon piled on top — totally satisfying!

Thick, fresh salmon, slightly bitter rugola, a moist soft-boiled egg, and refreshing tomato came together like a work of art.

Of the two mayo sauces served alongside, the spicy one especially cut through the richness of the salmon perfectly — so good. It had an addictive flavor.
Drizzling on the syrup served separately gave it a sweet-and-salty savoriness that kept me reaching for more — a real treat. Highly recommend the salmon sandwich!!

Does an iced Americano work with this brunch?
The iced Americano was clean and nutty, pairing well with the brunch menu.

Jam Jam is satisfying even just for a leisurely cup of coffee!!

Everyone, do check out Jam Jam — the quiet, atmospheric salmon sandwich spot in Yeonnam-dong!


Doodoo's verdict on Jam Jam
A salmon sandwich where the spicy mayo and syrup blend fantastically with the salmon for a savory finish! The best spot for a relaxed, quiet-conversation brunch in a Yeonnam-dong alley — Jam Jam, where the owner's careful touch and kindness make me want to come back.
Where it is
24 Seongmisan-ro 29-gil, B1, Mapo-gu, Seoul, South Korea서울특별시 마포구 성미산로29길 24 지하1층







