Seocho cake café peach berry cake pickup: Chef Cho

If I have a heaven, it’s Shinsegae Department Store Gangnam’s Sweet Park. Last spring, I had a delicious strawberry cake from the famous cake shop Chef Cho Shinsegae Department Store Gangnam, and when I spotted it at Shinsegae Gangnam Sweet Park too, I decided to try a summer seasonal menu this time.

Chef Cho Shinsegae Department Store Gangnam visitor information

• Hours: daily 11:30–21:30
• Last order: 20:30
• Closed every Tuesday
• Parking ⭕️ Reservations ⭕️ Takeaway ⭕️

After work, I took the subway to Express Bus Terminal Station and headed to my favorite candy store, Shinsegae Gangnam Sweet Park.

Chef Cho is a well-known cake shop that was introduced as one of the four great cake masters on Master of Living. Chef Jo Jeong-im, who has built a name as a cake artisan while running Chef Cho for 23 years, operates three locations.

• Mullae flagship store
• Bread Company Chef Cho
• Chef Cho Boutique

They use 100% animal-based fresh cream, so I could eat it with peace of mind. 👍🏻

Popular cakes sell out quickly, so if you have a particular cake in mind, it’s best to reserve it in advance. (Pickup orders are available after reserving.)

Whole cakes and cake slices

Pistachio Forest No. 1 ₩56,000 / Mini ₩43,000 A harmony of tangy cherries with rich pistachio cream and soft chocolate cream. Dark Choco Forest No. 1 ₩56,000 / Mini ₩39,000 A combination of chocolate sponge, fresh cherries, and 100% milk fresh cream. Dark Choco Forest (slice) ₩9,800

Fig Pistachio No. 1 ₩58,000 / Mini ₩45,000 A cake where the subtle sweetness of figs harmonizes with the nutty flavor of pistachios.

Cacao 52% Whole Strawberry Chocolate Mini ₩41,000 A cake with soft chocolate sponge, flavorful 52% cacao chocolate cream, and fresh whole strawberries.

Real Mango Rose No. 1 ₩56,000 / Mini ₩39,000 A deep mango flavor made with plenty of fresh mango and a secret-recipe mango fresh cream.

Peach Berry No. 1 ₩53,000 / Mini ₩39,000 A sweet-and-tangy fruit cake where fresh strawberries and sweet, fragrant peaches meet soft fresh cream.

Sebit Crepe (slice) ₩12,000 Matcha Chocolate Strawberry (slice) ₩11,000

Fig Crepe (slice) ₩12,000 There was such a huge variety, from cake slices to whole cakes, but when I went in the evening, quite a few were already sold out. And after the end-of-work rush began, even the remaining ones went fast.

Why I chose Peach Berry No. 1

After happily agonizing over it, my final choice was the Peach Berry Cake No. 1. My travel time was short, so I skipped the insulated-bag packaging, but for longer trips, an insulated bag is available for ₩3,000.

Since it is made with 100% animal-based fresh cream, you should eat it as soon as possible and keep it refrigerated. Peach Berry No. 1 ₩53,000 It is piled high with sweet-and-tangy strawberries and peaches. No. 1 is easily large enough for four adults.

I debated between this and the fig cake, but the Peach Berry cake’s looks completely won me over. 🎂

A taste full of peaches and strawberries

I wondered whether the generously piled peaches would be crisp peaches or soft, juicy peaches, and they were the crisp kind. Crisp or soft, I like any peach as long as it’s delicious. 🍑

The side cross-section has sliced peaches and strawberries inside.

There were so many peaches and strawberries that it was hard to cut with a knife, so we set the whole thing down and scooped it straight out. The in-season peaches were sweet, crisp, and delicious, while the strawberries tasted more sharply tart. The 100% animal-based fresh cream was not heavy, so even after eating a lot, I never got tired of it. A Chef Cho cake that would be lovely to share for an anniversary or special day. 🎂 Next time, I should try a chocolate cake too!