Truffle fries and steak strips at Sugar Hill, a Haebangchon wine bar
In short
Sugar Hill is a wine bar in the Sinheung Market alley of Haebangchon, Yongsan, Seoul. Two friends shared Juju's steak strips, boduemi shell pasta, and fries with an Obok cocktail and white wine, and the truffle-scented fries paired with white wine were the standout combo. It's not a budget spot, but the atmosphere and hospitality earn a 95% return-visit rating.

Good to know
- Address
- 95-9 Sinheung-ro, Yongsan-gu, Seoul (Yongsan-dong 2-ga, inside Sinheung Market), South Korea
- Hours
- 18:00 – 23:00
- Closed
- Mondays, Tuesdays
- Parking
- No dedicated lot; Yongsan 2-ga-dong public parking lot recommended
- Transit
- Yongsan02 village bus from Noksapyeong Station or Sookmyung Women's University Station
- Ordered (for two)
- Juju's steak strips, boduemi shell pasta, fries, Obok cocktail, white wine
as written by the visitor on Sep 8, 2026
I went with a friend not long ago and the atmosphere was absolutely insane, I completely fell for it — bringing you my honest review of Sugar Hill in Haebangchon!
You know Haebangchon's Sinheung Market is super hot right now, right? And the weather has been so nice???? You have to go for Haebangchon outdoor seating. A wine bar bursting with mood.. a Haebangchon date spot..... I went to Sugar Hill in Haebangchon.


Sugar Hill in Haebangchon: location and hours
- Address: 95-9 Sinheung-ro, Yongsan-gu, Seoul (Yongsan-dong 2-ga, inside Sinheung Market), South Korea
- Hours: 18:00 – 23:00
- Closed Mondays and Tuesdays!
- Parking: no dedicated lot since it's inside Sinheung Market (Yongsan 2-ga-dong public parking lot recommended)
- I'd recommend taking the Yongsan02 village bus from Noksapyeong Station or Sookmyung Women's University Station

A hip exterior right from the Sinheung Market alley entrance
The ultimate Haebangchon mood. As soon as you step into the Sinheung Market alley, Sugar Hill's hipness hits you right from the entrance! The exterior is so pretty I took like fifty thousand photos before even going in, haha.
Here's the menu. So many types of drinks~ lots of cocktails, plus wine and even champagne!!

What we ordered (for two)
- Juju's steak strips
- Boduemi shell pasta
- Fries (★highly recommend★)
- Obok cocktail
- White wine

What's the interior atmosphere like?
Walking inside... wow... oh my god it's so pretty 😭😭

The lighting is so soft and lovely, and with the fresh flowers placed around, the mood is insane!!

Every angle looks like it's straight out of a magazine, so I got my profile picture right away... If you're looking for a Haebangchon date course, you absolutely have to come here.


Juju's steak strips & boduemi shell pasta
The main dish we ordered, Juju's steak strips! The meat literally melts in your mouth ㅠㅠ so juicy with a great chew, and the pairing with the garnish was so on point.

Boduemi shell pasta? First time I've ever had this. The shell-shaped pasta traps the sauce right inside... it's so savory and delicious... the cheese flavor was insane. Perfect as a side with wine or cocktails!

Fries & white wine combo
Everyone... please pay attention;;;; the fries and white wine combo is insane 🔥🔥 the fries have this truffle scent drifting off them, salty, and you just keep reaching for more...
Pair that with a clean, crisp sip of white wine and you'll feel like you own the whole world 🤤 you absolutely must try this combo, please!! Best fries I've ever had, honestly;;;

The meat was so tender... I want to eat it again.
The signature Obok cocktail tastes like omija
Since it's the signature, I ordered the Obok cocktail! The color is gorgeous and vivid, and it's tangy and sweet, so even people who can't drink much can enjoy this pretty cocktail happily 🍹 It tastes like omija (schisandra berry)!!

I wonder what brand they use..? When I said it was so good, they said they use a higher-grade one, haha. That sauce over there was crazy good too... the white wine seemed to be a pricier bottle too, honestly.. it was delicious. Slightly dry!!

Honest verdict & 95% return-visit rating
Honestly, the prices are a bit on the higher side, so it's not exactly a budget spot!! But the atmosphere was so, so pretty and just the best 💖 The owner and staff were incredibly kind, top-tier level, so I felt great the whole time I was there!
Moved by how kind everyone was, I want to go back again soon just to soak in the vibe ㅠㅠ It's kind of a place I want to brag about.. If you're in Haebangchon looking for a great restaurant, a cocktail bar or wine bar with good food and atmosphere, I totally, totally recommend Sugar Hill in Haebangchon 👍✨
Where it is
95-9 Sinheung-ro, Yongsan-gu, Seoul, South Korea서울특별시 용산구 신흥로 99-15








