Fig toast brunch at Jam Jam, a cozy Hongdae café

A cozy brunch café in an alley near Hongik University Station

I finally had plans near Hongdae over the weekend, so I spent ages wondering where to go! I headed toward Yeonnam-dong, and the weather was absolutely gorgeous too, haha. I’d wanted to visit this place for ages, so I arrived full of excitement! It’s tucked cozily between the alleys, which made finding it part of the fun 🙋🏻

It’s near Hongik University Station, so it was really easy to reach on foot. It’s a little way into an alley, but even on my first visit, I found the way easily.

The exterior had such a warm, cute feel from the start—I loved it right away.

• Address: 1F, 33-19 Donggyo-ro 38-gil, Mapo-gu, Seoul, South Korea
• Parking: Nearby public parking is recommended
• Hours: Daily 10:00–21:00

An interior that was perfect for chatting with friends

When I stepped inside, the cozy interior welcomed me so warmly.

The tables were laid out comfortably too, making it just right for a chat. It was the perfect space to sit side by side with a friend and enjoy delicious brunch, haha. It’s cute yet atmospheric, so it would be ideal for a date too ✨

Choosing brunch and dessert menu items

After taking a seat, I slowly looked through the menu and chose carefully. The staff were kind and helped me out, so I could finish ordering in a great mood. I was very happy with the easygoing system that let me choose what I wanted.

There were so many brunch and dessert options that I couldn’t take my eyes off the menu. Wow ✨ The prices weren’t too steep, and everything was well put together, so I spent a long time deciding what to have. From signature desserts to refreshing drinks, there were truly lots of choices. I was already drooling before our order even arrived, haha.

Seasonal fruit toast piled high with figs

The seasonal fruit toast finally arrived, and its appearance alone grabbed my attention. It was generously topped with heaps of fresh figs, and I couldn’t help but gasp just looking at it. Wow 🍐

The bread was amazingly crisp on the outside and moist inside.

The sweet, smooth flavors filled my mouth—I thought I was going to lose my mind, haha.

Sweet drinks that paired beautifully with the toast

The vanilla milkshake I chose to go with the toast was amazing too.

Its sweet, smooth finish was an absolutely perfect match for the sweet toast. Wow 🥹

The iced Americano, served nice and cold, cleansed my palate perfectly! The portion was generous and the flavors were nicely balanced, so I finished every last drop, haha.

A Yeonnam-dong brunch spot I want to revisit with my dog

The taste, portions, and cozy atmosphere all came together perfectly. The quality was excellent for the price, so I can confidently recommend it to people around me ✨ Enjoying a leisurely, delicious brunch in the middle of the busy city felt like pure healing!

It felt so satisfying to have had a perfect brunch time with no misses for once, haha.

The next time I come to Yeonnam-dong, I really want to return with my precious dog. It’s perfect as a date course and just as great for coming to chat away with friends ✨ If you’re craving a delicious brunch this weekend, definitely stop by at least once.