Ikseon-dong bakery: ₩13,000 three-bread takeout after lunch, Munhwa

In short

Munhwa Bakery is a takeout bakery on the hanok street of Ikseon-dong in Jongno, Seoul. After lunch nearby, the writer packed mugwort rice cake bread at ₩5,700, white bean paste bread at ₩3,800 and walnut bread at ₩3,500 for ₩13,000 in total, then tasted them at home in that order, starting with the walnut bread. The mugwort rice cake bread, layering herbal mugwort aroma, chewy rice cake and nutty richness, was the top pick at Munhwa Bakery.

Close-up of Munhwa Bakery's mugwort rice cake bread

Good to know

Mugwort rice cake bread
₩5,700
White bean paste bread (baekangeum)
₩3,800
Walnut bread
₩3,500
Total paid
₩13,000
How to order
Takeout
Address
1st floor, 65 Donhwamun-ro, Jongno-gu, Seoul
Price reference
₩13,000 ≈ $9.6 · ₩5,700 ≈ $4.2 · ₩3,800 ≈ $2.8 (2026-09-15)

as written by the visitor on Sep 13, 2026

Munhwa Bakery in Ikseon-dong: why mugwort rice cake bread is the top pick

My top pick this time at Munhwa Bakery in Ikseon-dong was the mugwort rice cake bread for ₩5,700. That vivid green color grabs your eye right away — just looking at it, the mugwort scent seems to drift up to your nose.

Close-up of Munhwa Bakery's mugwort rice cake bread

If plain bread is coffee, mugwort rice cake bread is TOP...

The outside is a plain, savory bread, but as you get toward the center, the chewy, sticky texture of the rice cake is fully alive, seriously.

The more you chew, the more the subtle mugwort aroma and sweetness spread, and with the nutty crunch on top, every bite is pretty fun.

Once you try it, you get why someone thought to turn mugwort and rice cake into bread. Slurp... is there a good mugwort rice cake bread place in my neighborhood?

What Munhwa Bakery's hanok-tiled exterior and shop look like

Munhwa Bakery is a cozy little bakery at 65 Donhwamun-ro, 1st floor, over toward the Ikseon-dong hanok alley. It's small but tidy, topped with hanok roof tiles, and a full-height window lets you see right into this bread paradise.

Munhwa Bakery's exterior with hanok roof tiles
Munhwa Bakery interior seen through the full-height window

All you bread lovers, gather round~!

How much are the mugwort rice cake, white bean paste and walnut breads?

What I picked up at Munhwa Bakery that day was three items — mugwort rice cake bread, baekangeum bread, and walnut bread — for ₩13,000 total. What to eat? Don't overthink it!

Bread on display at Munhwa Bakery
Bread lined up on the shelves at Munhwa Bakery
Bread on the counter at Munhwa Bakery
Display shelf for selecting bread at Munhwa Bakery
Mugwort rice cake bread on display at Munhwa Bakery
Baekangeum bread on display at Munhwa Bakery
Walnut bread on display at Munhwa Bakery
Different bread types displayed at Munhwa Bakery
Bread selected before checkout at Munhwa Bakery
  • Mugwort rice cake bread ₩5,700
  • Baekangeum bread ₩3,800
  • Walnut bread ₩3,500
  • Total ₩13,000

Before the first bite: what was in the ₩13,000 bag

Dear readers of the travel encyclopedia, do you like mugwort rice cake bread? I really love baekangeum bread too. Let me go try one.

1st taste: Munhwa Bakery is takeout only

Munhwa Bakery is takeout only, no question. Home we go before the bread gets cold!

Takeout bag from Munhwa Bakery
Munhwa Bakery's takeout order brought home

2nd taste: walnut bread, ₩3,500

First up is Munhwa Bakery's walnut bread for ₩3,500. I just had lunch, but one bite of walnut bread is fine, right?

Full view of the walnut bread from Munhwa Bakery
Cross-section of a bitten walnut bread

Lumpy and rough-looking, which somehow makes it tastier — the crunchy, gritty texture is the kicker!

3rd taste: mugwort rice cake bread, ₩5,700

Munhwa Bakery's mugwort rice cake bread for ₩5,700 is a mugwort bread that really brings out the chewiness of the rice cake.

Mugwort rice cake bread topped with nuts
Chewy interior of the mugwort rice cake bread

Generously scattered with nuts, so the nuttiness and mugwort fragrance explode in your mouth!!

4th item: white bean paste bread, ₩3,800

Last up is Munhwa Bakery's baekangeum bread for ₩3,800. Try it and let the soft white sweet bean paste melt right on your tongue.

Full view of the baekangeum bread from Munhwa Bakery
Close-up of the baekangeum bread's exterior
Cross-section showing the white sweet bean paste inside
A bitten piece of baekangeum bread
The last remaining piece of baekangeum bread

Grabbed the very last piece for myself. Heh.

Munhwa Bakery breads, before and after

So gooood!

I learned that a good restaurant is verified with an empty plate!!

Empty plate after finishing all the bread

Time to write my Naver review and go get some salt bread~!!

Where it is

Munhwa Bakery문화제빵

65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul, South Korea서울특별시 종로구 돈화문로 65 1층

Open in Google Maps

Local places · Cafés