Haeundae eyewear shop eye exam and Kamemannen frames: Second Face

In short

Second Face Sinsigaji Branch is an eyewear shop on Jwadong-sunhwan-ro in Haeundae, Busan, carrying Lindberg, Kinza and Kamemannen. The writer went with her mom for a vision test and an eye-condition consultation, tried on Kamemannen, Kinza and Lindberg frames, then had the chosen pair made and fitted on the spot. Second Face is one of the few places where premium brands and ₩10,000-range frames sit side by side for comparison.

Second Face Sinsigaji Branch in Haeundae, main image

Good to know

Hours
09:30–21:00
Closed
Only on Chuseok day (Korean Thanksgiving)
Parking
Private lot behind the store, timed to when the glasses are ready; attendant on site
Current promotion
50% off imported progressive lenses, refund if you can't adjust to them
Discount range
20–70% off all items
Budget frames
₩10,000 / ₩30,000 / ₩40,000 / ₩50,000 / ₩69,000 range
Brands carried
Lindberg, Kinza, Kamemannen, Oakley, luxury sunglasses
Price reference
₩10,000 ≈ $7.4 · ₩30,000 ≈ $22 · ₩40,000 ≈ $29.5 (2026-09-23)

as written by the visitor on Sep 23, 2026

Second Face Sinsigaji Branch in Haeundae, main image

Second Face Sinsigaji Branch in Haeundae, carrying Lindberg, Kinza, and Kamemannen

I went and got glasses made today 👓 I think eyes are the most important thing you have, so you really need to buy from a careful, professional place! It's got parking available, so let me introduce Second Face's Sinsigaji Branch.

Second Face Sinsigaji Branch hours and parking

Second Face Sinsigaji Branch is on Jwadong-sunhwan-ro in Haeundae, open 09:30–21:00, closed only on Chuseok day. It has its own parking lot, so it's easy even if you drive.

Dedicated parking lot behind the store

There's a parking lot behind the store, and parking is arranged to match when your glasses are finished. There's a staff member there managing it the whole time!

Exterior of Second Face Sinsigaji Branch

Second Face Sinsigaji Branch, Haeundae

Sign for 50% off imported progressive lenses

They're running a 50% off event on imported progressive lenses. They even said they'll give a refund if you can't adjust to progressives, so you can buy with confidence.

The store isn't huge or flashy, but it's packed with good stuff — a mecca for premium eyewear fans! It was full of premium brands anyone would want, and it was great being able to look at and actually try them on.

Store interior with premium frames on display

They have everything from luxury sunglasses to premium lines like Lindberg, Kinza, and Kamemannen, plus more affordable lines too, so try them on yourself and pick one^^

Display case of luxury sunglasses and premium eyewear

They also had contact lenses for sale on one side. Big discounts there too. They're apparently going for the lowest contact lens prices around! Haha

Contact lens sales corner on one side of the store

What the eye exam and eye-condition consultation covered

At Second Face Sinsigaji Branch, before picking frames, they started with a vision check and eye exam. They checked my eye condition carefully while consulting with me, which felt trustworthy, and they chatted comfortably while checking lifestyle habits too — they mentioned they saw slight signs of cataracts in my mom's eyes, so I thought we should visit an eye clinic together soon.

Trying Kamemannen and Kinza frames in person

I started with Kamemannen, which I'd been looking forward to.

Kamemannen frames on display
Close-up of Kamemannen titanium frames

Kamemannen is a high-end Japanese titanium eyewear brand with over 100 years of history. The name means "a turtle lives ten thousand years," and it's known for being light and durable with classic designs that don't chase trends.

Kinza eyewear display corner
Kinza classic frame

Kinza (금자안경), a brand I trust, started in Fukui, Japan, as a high-end handmade eyewear brand. They use a lot of titanium and acetate, and their strength is a classic yet vintage design. The frames aren't overdone, the overall look is clean, and they're comfortable to wear — I'd recommend them for daily glasses!

Row of Lindberg frames on display

How Lindberg frames compared

Wow 👍 This is basically a Lindberg mecca in Haeundae, Busan haha. They had a wide range of Lindberg glasses, and it was great being able to compare carefully and try them all on.

They look similar but feel different once you wear them — Lindberg — I compared and compared and picked one out haha.

Trying on a selected pair of Lindberg glasses

Simple is best! The fit was noticeably light. Seriously, it's feather-light, you barely notice you're wearing it haha. The design is clean without any excess, and it really captured that simple-yet-luxurious quality that's so Lindberg.

Side shot of Lindberg frames

Since it's a premium brand, the price is definitely on the higher side, but Second Face Haeundae Sinsigaji Branch discounts these high-end frames to a reasonable price. They run a lot of events too, so it's worth aiming for a good deal — go check it out for yourself haha.

Separate display corner for Oakley products

Oakley AI glasses on display

They also had Oakley products in a separate section. I asked if they had the Oakley AI glasses that are so hot right now, and they said yes, so I immediately asked to see them!! haha

Oakley AI glasses in person

Wow, first time seeing them in person 👍 They're smart glasses that can play music, take photos and video, and even do real-time translation.

There's a camera on the side, and a button on the frame. Click, click — press the button and it takes a photo. It really feels like living in a smart, futuristic world.

Trying on Oakley AI glasses

Even the design isn't bad. It seemed unisex, and even as a woman, wearing it didn't look weird at all — better than I expected.

Frames on display, discounted across all items

₩10,000 frames and the kids zone

And it's not all expensive stuff!! Everything is 20–70% off.

There are plenty of affordable frames too, starting from ₩10,000, then ₩30,000, ₩40,000, ₩50,000, up to ₩69,000.

Budget frame corner

And on one side, there's a Kids Zone. Cute kids' glasses in all sorts of colors too haha.

Kids Zone with children's frames on display
Kids' glasses displayed by color

They had glasses ready at every price range, and while we comfortably tried on this and that to find the right fit, they checked things carefully and recommended based on what features we actually needed.

Trying on frames while receiving consultation

How long the glasses took, and the fitting

Ta-da~ This is the one mom decided on and liked. The glasses were finished really quickly. While mom and I kept trying on other pairs to pick out the next one to buy haha, it was done in no time!

Finished glasses

The owner has 15 years of experience and is clearly a pro — fast hands! You could really see the know-how, and it felt trustworthy.

Glasses fitting in progress

The fitting was done carefully and thoughtfully too — checking pressure points on the cheekbones, nose bridge, and behind the ears, and adjusting meticulously. After it was finished, mom was happy that she could see well and it was comfortable!

Go visit Second Face in Haeundae, get a consultation from the owner with 15 years of experience, and check out Lindberg, Kinza, and Kamemannen for yourself~

Where it is

Second Face Sinsigaji Branch세컨페이스 신시가지점

175 Jwadong-sunhwan-ro, 103-104, Haeundae-gu, Busan, South Korea부산광역시 해운대구 좌동순환로 175 103호 104호

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