Busan eyewear store for Lindberg Thintanium 5504 fitting: Second Face

Second Face Haeundae Sinsigaji Branch is about a 10-minute walk from Jangsan Station in Haeundae, and it sits right on a main road, so it's also easy to reach by car. A veteran expert with 15 years of experience is on hand for thorough eye exams and precise custom fitting. You can compare a rich lineup of high-end brands like Lindberg Thintanium, Morten, Chrome Hearts, and Geumja Eyewear all in one spot.

My everyday glasses had been feeling uncomfortable for a while. I wanted to check on my eyes, tired from staring at screens too long, and also try on light, stylish high-end frames side by side, so I set a date and headed to Second Face Sinsigaji Branch, Busan's Lindberg specialty shop.

Second Face Sinsigaji Branch at a glance

• Location: 175 Jwadong-sunhwan-ro, Units 103 & 104, Haeundae-gu, Busan (about 527m from Exit 1 of Sinhaeundae Station, Donghae Line)
• Hours: Open daily (closes at 21:00)
• Lenses: Acuvue Oasys 2-week, Acuvue Moist/Oasys (regular and toric)
• Frames & sunglasses: Lindberg, Project Products, Geumja Eyewear, Anne et Valentin, Kame Mannen and more
• Amenities: Delivery, wifi, separate restrooms, reservations, walk-in/on-site service, simple payment, parking available
• Note: Busan's Lindberg specialty store

I finally arrived at Second Face Sinsigaji Branch, on Jwadong-sunhwan-ro in Haeundae-gu, Busan.

A 10-minute walk from Jangsan Station: where to park

The shop already has a strong reputation among visitors for thorough eye exams and friendly service, so I walked in with high expectations. Inconvenient parking can make you hesitate to visit an optician, but Second Face Sinsigaji Branch has both location and parking well sorted out. It's on a busy main road near Jangsan Station in Haeundae, easy to find even on your first visit, sitting neatly on the road between Jwadong Elementary and Sangdang Elementary Schools.

If you drive, there's plenty of parking support — a roadside lot behind the building, a public lot in front of Blue Club Jwadong branch, and even the Haeundae Office of Education parking lot — so you can visit without any parking stress. It's open almost every day of the year from 9:30 AM to 9 PM, so it's easy to schedule a visit after work or on weekends.

What the store and try-on area are like

Walking inside, the very first impression was how clean and tidy the space was.

The interior was kept so neat that I could try on all sorts of frames without feeling self-conscious at all haha.

Even for a beginner who doesn't switch glasses often and isn't sure what style suits them, the relaxed atmosphere here made it feel totally comfortable — a relief.

The eye exam with a 15-year optician

Before I sat down to start the real experience, the veteran expert with 15 years of experience came over with a very~~~ warm smile. She carefully checked how tired my eyes were from staring at monitors so often, and helped with a precise vision test. Once the thorough exam was done, it was time to properly browse Busan's top-level lineup of Lindberg and other high-end brands. The single biggest reason so many people seek out Second Face Sinsigaji Branch is definitely its stock of rare, premium frames. It was full of house brands you'd struggle to find gathered in one place even at a department store or a typical shop — a real treat for the eyes.

Lindberg Thintanium 5504 vs Morten: trying both on

Being a true Lindberg specialty shop, they had the brand's signature Thintanium 5504 frames, made from its representative signature material,

along with the classic bestseller Lindberg Morten, the Block Titanium series, and Lindberg Harly — a wonderfully varied lineup, perfect for trying on and comparing directly.

The lighter and more flexible a high-end frame is, the more fine-tuned fitting to the curves of your face matters for comfort — she adjusted everything carefully so the frames sat snugly without slipping, and my satisfaction with the fit was through the roof.

Masunaga, Chrome Hearts and other house brands, plus sunglasses

Besides Lindberg, plenty of trend-leading luxury brands were stocked too — Geumja Eyewear, Chrome Hearts, Tart Optical, Kame Mannen, Anne et Valentin, Project Products — and it was a lot of fun trying them on one by one.

In the sunglasses and sports eyewear corner, I browsed a wide range including Oakley products, as well as luxury sunglasses lines like Gucci, Prada, and Burberry, so there was plenty of choice.

Contact lenses and paying with Dongbaekjeon

Beyond the high-end frames, the shop was also quite competitive on contact lenses, something people buy regularly. Popular disposable lenses like Acuvue Oasys 2-week and Acuvue Moist are offered at reasonable prices, which seems like a real economic advantage for anyone who buys lenses in bulk periodically. On top of that, they support the local currency Dongbaekjeon, Zero Pay, and simple payment options, which lowers the felt cost even further — genuinely practical.

While shopping, the staff gave honest, friendly 1:1 personalized recommendations on trendy designs and shapes that suit each individual's face, making it a genuinely pleasant shopping experience.

Even when I visited with kids, the staff were warm and considerate, so we could browse the store relaxed without any tension.

Trying on each frame one by one and checking in the mirror to see what suited me was, on its own, a fun experience.

Frequently asked questions

Where is Second Face Sinsigaji Branch?

It's located on a busy main road near Jangsan Station in Haeundae, between Jwadong Elementary and Sangdang Elementary Schools. With its clean exterior, it's easy to find even on a first visit.

Is parking easy at Second Face Sinsigaji Branch?

There's plenty of parking support, including a roadside lot behind the building, a public lot in front of Blue Club Jwadong branch, and the Haeundae Office of Education parking lot, so you can visit comfortably.

Which eyewear brands does Second Face Sinsigaji Branch carry?

As a Lindberg specialty store, you can find new Morten and Thintanium frames, as well as various high-end house brands like Geumja Eyewear, Chrome Hearts, Tart Optical, and Kame Mannen.

How do the eye exam and frame fitting work?

A veteran expert with 15 years of experience is on hand to help with a thorough eye exam, and provides careful custom fitting so the frames sit snugly to the curves of your face without slipping.

Any benefits when buying lenses or paying?

Popular lenses like Acuvue Oasys and Moist are offered at reasonable prices, and various payment methods including Dongbaekjeon and Zero Pay are supported for more economical shopping.

Final thoughts after visiting Second Face Sinsigaji Branch

After finishing the whole experience and consultation, my satisfaction walking out of the store was considerable. Thanks to the advice from a longtime expert and a perfect fit, it felt like I'd met the glasses of my life, made just for my face. It felt like more than just a place to buy something — it felt like receiving genuinely professional care, and I think I'll come back here without hesitation whenever I need glasses again.

If you're looking for Lindberg products in Busan, want to properly fit yourself with light, elegant glasses in the Haeundae area, or are searching for a house brand that shows off your own personality, this will undoubtedly be a satisfying choice.