Haeundae eyewear shop with Lindberg and Chrome Hearts: Second Face

Where is Second Face Sinsigaji Branch in Haeundae?

Second Face Sinsigaji Branch is a Haeundae optician tucked inside Sinsigaji near Sinhaeundae Station. It's right near the McDonald's Jwa-dong branch!

The premium zone: Lindberg and Chrome Hearts frames

I was honestly surprised by how many premium glasses Second Face Sinsigaji Branch carries!

Lindberg, which just opened a store in Lotte Department Store Jamsil, is basically the luxury brand of eyewear haha ~ if you're in Busan looking for Lindberg glasses, come here! Getting to browse Lindberg right in the neighborhood... amazing!!!

And this is an actual Lindberg Academy completion certificate! This place definitely sells authentic Lindberg, plus they offer customized fitting service... who knew Haeundae had such a high-end optician haha

They also carry Oakley sunglasses, great for working out

I was curious what they meant by "premium zone"

Chrome Hearts glasses...!!! First time seeing Chrome Hearts glasses at an optician haha. Didn't realize you could find Chrome Hearts somewhere other than a department store??? haha. The cross logo embedded in the frame looked so stylish haha

Besides Lindberg and Chrome Hearts, there were so many other premium eyewear brands!

You know how hard it is to find pretty glasses, right? Having so many different brands here really helps!!

Inside Second Face: price-tiered frame lines and the kids' zone

Inside Second Face Sinsigaji Branch, besides the premium line, glasses are also organized by price range haha. Don't let the premium eyewear intimidate you ~~

And right now they're running a 2026 customer appreciation sale with up to 70% off, so this is your chance!!

There were also plenty of frames reflecting recent trends, so it was fun to browse haha

They have lots of sunglasses too!!

There's even a kids' zone haha. The colorful frames for kids are so cute haha

By the entrance there's a lens display and sink

And an exam room plus a water dispenser! So convenient to use haha!!

I was glad to see the Karen brand too! I'd occasionally seen it at duty-free shops haha

Can you pay with Dongbaekjeon at Second Face?

Just so you know, Second Face Sinsigaji Branch also accepts Donghaeng-jeon ~!

Choosing blue-light blocking glasses in a brown oval frame

I visited wanting to buy a pair of blue-light blocking glasses for the office ~ so I browsed the moderately priced options haha

They recommended this line as the most popular one right now! Like they read my mind, haha. Miu Miu-style glasses are trending these days ~ and that's exactly what I was looking for haha. Thick frame plus nose pads — exactly what I wanted, it matched perfectly haha

Miu Miu's version comes in this leopard print, but when I tried it on my face... it just wasn't it, ㅠㅠ. So which glasses did I end up bringing home ~~

My new glasses, tucked into a cute bear-shaped case, are..!

An oval shape in the Miu Miu style, but since leopard print didn't suit me, I went with brown! They're super lightweight and have that current-trend frame shape — I really love them haha

Is Second Face Sinsigaji Branch worth a visit?

My younger sibling recently went to a different optician to get glasses and had such a hard time finding pretty ones that they had to go to several shops before finally landing on a pair ㅠㅠ. Finding glasses that are both pretty and suit your face is genuinely hard, so having a Lindberg-certified optician at Second Face Sinsigaji Branch to help find the right fit for your face was such a relief haha

And from premium eyewear to the latest trending styles, there was such a wide variety that I could find something I actually liked! The optician was so kind too, and once I picked the frame, they popped in the blue-light lenses super fast — the service was great. I'm planning to come back here to get glasses for my parents too haha