Paju bingsu café by Simhaksan: melon bingsu + 1+1 mango, Fruit Forest

In short

Fruit Forest Paju Direct Store is a fresh-fruit bingsu (shaved ice dessert) café at the foot of Simhaksan mountain on Dolgoji-gil in Paju, Gyeonggi. On an autumn visit the melon snow bingsu cost 28,000 won and the 1+1 fresh mango juice 8,000 won — the melon was well-ripened and sweet right to the end, and the juice came to about 4,000 won a cup. With piloti parking and comfortable sofa seats, Fruit Forest is an easy stop on the way to Simhaksan.

Melon snow bingsu, the signature dish at Fruit Forest Paju Direct Store

Good to know

Injeolmi red bean bingsu
25,000 won
Fresh mango snow bingsu
32,000 won
Peach snow bingsu
28,000 won
Melon snow bingsu
28,000 won
Fig snow bingsu
28,000 won
10-fruit mixed bingsu
42,000 won
Fresh mango juice
1+1, 8,000 won
Pineapple juice
1+1, 8,000 won
Banana milk
1+1, 8,000 won
Address
144 Dolgoji-gil (236-6 Seopae-dong), Paju, Gyeonggi — 1st, 2nd and 3rd floors
Hours
Daily 10:00–21:00
Parking
Piloti ground floor and in front of the building, plenty of space
Price reference
₩4,000 ≈ $3 (2026-09-15)

as written by the visitor on Sep 5, 2026

Melon snow bingsu, the signature dish at Fruit Forest Paju Direct Store

Isn't the weather amazing these days? Fall, fall, fall~ Autumn is the season of high skies and, well, me getting fat (not "horses," me, haha) — it's really the season for gaining weight because everything tastes so good! Paju quietly has a lot of great restaurants, and I love that among them there's a solid bingsu (shaved ice dessert) spot.

Exterior of Fruit Forest, a café near Simhaksan in Paju
Autumn sky over the building in front of Fruit Forest on Dolgoji-gil

Where is Fruit Forest Paju Direct Store, and where do you park?

Finding this Simhaksan café was easy — here's the front of Fruit Forest. The address is 144 Dolgoji-gil, Paju, and since it's a piloti-structure building, you can park on the ground floor or right out front, with plenty of room. The weather made it look even prettier! There are two entrances, inside and outside the building, so just park wherever's convenient and head in.

Ground-floor piloti parking space and café entrance
Front view of the entrance to Fruit Forest Paju Direct Store

The moment I saw the entrance, ah — this looks different from other cafés! There's space right from the entrance leading further in, so you can sit somewhere comfortable and enjoy your dessert.

Interior seating and spacious hall of the café

Mangoes ripening at the entrance — Fruit Forest sells whole fruit too

True to a Paju mango bingsu spot, mangoes are laid out right at the entrance, labeled as ripening. That's the main event for sure! Fitting for a fresh-fruit bingsu place, it's packed with fresh fruit.

Fresh mangoes displayed ripening at the entrance
Fresh fruit piled on a room-temperature display shelf
Fruit for sale stocked in the refrigerator
Fruit-for-sale display corner at Fruit Forest

Seeing the fruit filling everything from room temperature shelves to the fridge made me happy — I found myself wishing I could have all of it at home, haha. You can actually buy the fruit too, so if you love fresh fruit, this place is a must.

Menu board showing bingsu and juice prices at Fruit Forest

Fruit Forest bingsu prices and the 1+1 juice deal

Here's the pricing at Fruit Forest, a mecca for fresh mango bingsu. Injeolmi red bean bingsu 25, fresh mango snow bingsu 32, peach snow bingsu 28, melon snow bingsu 28, fig snow bingsu 28, 10-fruit mixed bingsu 42 (in thousands of won) / fresh mango juice 1+1 8, pineapple juice 1+1 8, banana milk 1+1 8. That's roughly the lineup.

The appealing part is that fresh mango, pineapple, and banana milk are all buy-one-get-one-free. Fresh, fresh, fresh fruit — and at about ₩4,000 per person, isn't that really cheap? I went back and forth with mango bingsu, but I've been into melon lately, so I ordered the melon bingsu with fresh mango juice!!

Table with the ordered melon snow bingsu
Table set with melon snow bingsu and fresh mango juice
Melon snow bingsu on the café table

Melon snow bingsu, 28,000 won: a whole melon in one bowl

And here it is! There was a bit of a wait since the place was busy, but seeing the visual made it all worth it. Fresh fruit really does give you that finishing touch! Let's take a proper look at the melon bingsu.

Melon snow bingsu topped with a whole melon
Close-up of the melon snow bingsu

A whole melon, tucked right into the bingsu! Even the visual gave off a sweet aroma. Honestly, it's not even comparable to some melon I had somewhere else recently. This is why you have to go to a specialist café.

Bingsu topped with melon ice cream and cheese

Made fresh to order! The fruit condition was really excellent. On top were melon ice cream and cheese, with melon piled generously in front — my mouth was watering. Time to dig in!

Bingsu spoon resting in the melon bingsu

A spoon that's easy to eat with — I have the exact same one at home, and it's great for ice cream.

The cheese just melted away~ Being someone who loves cheese bingsu too, I'll admit I ate up all the cheese on top by myself, haha.

Melon bingsu with the cheese topping partially eaten

How does the well-ripened melon taste with the snow ice?

I gently scooped up a bite of melon and popped it in — wow, the ripening was really done right, I could tell the second the flavor hit. The melon I had recently, I basically avoided the outer part, but this melon at Fruit Forest, this Paju bingsu spot, was so well-ripened it was sweet all the way through. Pure sweetness!

Once you've had some melon, there's the snow ice underneath — that's what makes it a snow bingsu, haha! The soft snow ice meeting the melon's sweetness just melts away in your mouth. I genuinely felt like I was having a proper bingsu for the first time in a while — a real moment of joy for my mouth! Normally I'd think, at this price? But between the visuals and the taste, I was totally satisfied — worth every won.

1+1 fresh mango juice, 8,000 won for two cups

And here's the 1+1 fresh mango juice. Being able to get it for about ₩4,000 a cup is such a good deal. The visual alone shows how rich it is — I highly, highly recommend this!

Two cups of 1+1 fresh mango juice

If I hadn't already eaten, I might have ordered another 1+1 set, haha. That's how satisfying this one cup of juice was — such great value! Yes, this price is real. It'd also be great to take a cup to go on your way up Simhaksan.

Deeply colored fresh mango juice

A flavor photos just can't capture! Loaded with fresh mango, the mango taste was strong. I'm not normally a big mango person, but after this juice I found myself craving the mango bingsu too. I held off this time, but next time I'm definitely going mango.

Close-up of a cup of fresh mango juice

Looking around, I noticed someone nearby having the fig bingsu. Apparently it's fig season — I've seen fig cakes lately, and now fig bingsu too. Watching them eat made me tempted; maybe I'll bring my mom next time since she loves figs. I'm the only one in my family who's into figs, haha.

Empty bowl after finishing the melon snow bingsu

Completely cleared out — I finished every last bit, no shame here, haha. If it's delicious, you just eat it all, right?

Photo zone and sofa seating inside the Fruit Forest café

Sofa seats and a photo zone on the way to Simhaksan

The colors were so pretty — a proper photo zone! Snapped a quick shot, haha. It had been a while since I sat down at a café and just relaxed over good bingsu and juice. My youngest just fell asleep sitting there, and pretended not to hear me when I tried to wake them up to leave — said the sofa was too comfy. Funny, they never even glance at our sofa at home, but the soft lighting and cushy seats here must've done the trick. Recommended Paju bingsu spot!

  • Address: 144 Dolgoji-gil (236-6 Seopae-dong), Paju, Gyeonggi, South Korea
  • Hours: Daily 10:00–21:00

Where it is

Fruit Forest Paju Direct Store과일의숲 파주직영점

144 Dolgoji-gil (236-6 Seopae-dong), Paju, Gyeonggi, South Korea, 1st–3rd floors경기도 파주시 돌곶이길 144 1,2,3층 과일의숲

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Local places · Cafés