Daiso price comparison at Seohae home goods store On Saenghwal

In short

On Saenghwal is a home goods and grocery store on the 1st and 2nd floors of the Seonmin Building at 57 Takok-ro, near Seohae District Office Station in Incheon. A newlywed shopper who usually buys from Daiso walked the 2nd-floor home goods aisles with her husband, compared prices, and bought five things: rubber gloves, wet wipes, a storage basket, soap, and dish soap. Prices at On Saenghwal were similar to or lower than Daiso on several items, making it a store worth comparing before you stock up.

Exterior of On Saenghwal store near Seohae District Office Station

Good to know

Address
57 Takok-ro, Seohae-gu, Incheon (Seonmin Building, 1st–2nd floor)
Hours
9:30 AM – 10:00 PM
Parking
1 hour free at IBK Industrial Bank across the street, or the Seohae District Office Annex behind the building
Store layout
1st floor: groceries, refrigerated and frozen food; 2nd floor: home goods, toys, tools
Bought that day
Rubber gloves, wet wipes, storage basket, soap, dish soap (5 items)

as written by the visitor on Sep 17, 2026

Once we started our newlywed life, I realized home goods cost way more than I expected. My husband and I actually set a goal when we got married: be as thrifty as possible with household items! So we've always been pretty regular Daiso shoppers.

Then I heard there was a home goods store near our place just as cheap as Daiso, so my husband and I went to check it out ourselves. This time we visited On Saenghwal (온생활), near Seohae District Office Station.

Where is On Saenghwal, and where do you park?

On Saenghwal is located on the 1st and 2nd floors of the Seonmin Building at 57 Takok-ro, Seohae-gu, Incheon, near Seohae District Office Station. It's open from 9:30 AM to 10:00 PM, and you can park for free for 1 hour either at the IBK Bank across the street or at the Seohae District Office Annex behind the building.

Exterior of On Saenghwal store near Seohae District Office Station

At first I figured it was just an average neighborhood home goods store, but once we actually went in, there were way more items than we expected, so the two of us ended up browsing for a while, haha.

We drove there, and parking was easier than I thought. You can use the underground parking at the Seohae District Office Annex, or park across the street near IBK Bank, so it'd be convenient for anyone driving to buy a lot of home goods.

1st floor groceries, 2nd floor home goods

On Saenghwal has two floors total.

Entrance to the two-floor On Saenghwal store

I thought the 1st floor would start with home goods, but it's actually mostly groceries. They sell general groceries as well as refrigerated and frozen food, so there was more to look at than I expected.

Grocery shelves on the 1st floor of On Saenghwal
Refrigerated and frozen food section on the 1st floor of On Saenghwal
Groceries displayed on the 1st floor of On Saenghwal
Aisle in the 1st floor grocery section of On Saenghwal

Then we went up to the 2nd floor, and that's where the real home goods selection unfolded.

Honestly, from outside the building I never expected the store to have such a variety of products. But once we got inside, it was a completely different feeling!

"Whoa, they actually have a lot more stuff than I thought?"

That's the first thing my husband and I said to each other, lol.

Overview of home goods displayed on the 2nd floor of On Saenghwal

What On Saenghwal doesn't stock is the shorter list

The 2nd floor of On Saenghwal had a really wide variety of home goods. Tools, wet wipes, mouthwash, shampoo, toilet paper, frying pans, toothbrushes, toothpaste, and on and on... there was no end to listing it all, so honestly it'd be faster to figure out what they don't carry.

Each section throughout the store was labeled with categories and numbers, which made it easy to find what we needed.

Section on the 2nd floor of On Saenghwal marked with category and number labels
Bath and toiletries shelves on the 2nd floor of On Saenghwal
Kitchenware section on the 2nd floor of On Saenghwal
Home goods shelves on the 2nd floor of On Saenghwal
Tools and miscellaneous goods section on the 2nd floor of On Saenghwal

Stores with lots of merchandise can sometimes feel chaotic, but since everything here was organized by category, it was easy to browse and find what we needed. We looked through home goods for our newlywed apartment, and it ended up taking way longer than expected. We meant to just buy what we needed and leave, but with my husband going "oh, they have this too?" the time flew by, haha.

Kids' toys on sale on the 2nd floor

Another section I had fun browsing was the toy corner at On Saenghwal. There was a wide variety of toys kids could play with, and when I visited, some products were on sale.

From the trendy squishy toys to all sorts of other items, I thought it'd be fun to browse here with a kid. I figured it was just a home goods store, but they had such a variety of toys too, which made exploring the store even more enjoyable.

Toy shelves at On Saenghwal
Toys on sale at On Saenghwal
Toy section display at On Saenghwal
Shelf of kids' toys at On Saenghwal
Squishy toys and other items displayed at On Saenghwal
Aisle in the toy section of On Saenghwal
Toy display shelves on the 2nd floor of On Saenghwal
Toy item with price tag attached at On Saenghwal
Toy and miscellaneous goods section at On Saenghwal
Overview of the toy section on the 2nd floor of On Saenghwal

On Saenghwal vs. Daiso: how do the prices compare?

Honestly, the biggest reason I got curious about On Saenghwal was the price. Since we shop at Daiso so often, I naturally started comparing prices.

As we browsed, we found a lot of items were priced similarly to Daiso, and some were actually cheaper. Of course, not everything was cheaper than Daiso — prices vary item by item, so it's worth comparing directly for whatever you need. Still, as someone who buys home goods at Daiso all the time, it felt nice to have another option.

And personally, what I liked was that prices were displayed right on each item! I didn't have to ask "how much is this?" one by one while picking things out — I could just check the price right away. Since I like to compare prices and take my time choosing, that mattered quite a bit to me.

The 5 things this newlywed couple actually bought

Five home goods items purchased at On Saenghwal for a newlywed home

At first we really meant to just browse and leave empty-handed, but as usual, that proved difficult, lol. We picked out home goods that were running low at home. What we ended up buying this time was:

  • Rubber gloves
  • Wet wipes
  • Storage baskets
  • Soap
  • Dish soap

Those 5 items. Exactly the kind of things that run out one by one once you're living in a newlywed home. Storage baskets especially — we always end up needing several while organizing the house, so whenever we spot a good price, we grab one. With these essentials in hand, we headed home.

Why a store like On Saenghwal helps when you're setting up a first home

Before I got married, even if I went to a home goods store, I'd just buy one or two things I needed. But once we started our newlywed life, my perspective shifted a little. Even small things like wet wipes, rubber gloves, or dish soap keep running out constantly. So these days I find myself naturally searching for "where can I get this even a little cheaper?"

In that sense, discovering On Saenghwal this time was a pretty welcome find. As a couple who shops at Daiso often, browsing here ourselves, we felt a lot of items were priced similarly, and some were even cheaper — worth comparing if you need something. And since the store spans two floors with a surprisingly wide variety of products, time flies even if you just go to browse.

Final look around the inside of the On Saenghwal store

Worth one visit if you're shopping for home goods in Incheon

After visiting On Saenghwal, I found myself thinking, "why didn't I know about this place sooner?" If you're looking for a home goods store near Seohae District Office Station in particular, it's worth stopping by to pick up what you need. If you're like me and shop at Daiso often, comparing prices while you browse could be fun too.

Beyond home goods, they also carry groceries and refrigerated/frozen food, plus everything from toys to tools, so it could be a good option if you're looking for a place to shop for home goods in Incheon. We only bought the 5 things we needed that day, but next time I'm planning to make a list of what we need at home before we go.

With home goods, it's usually less about spending a lot at once and more about buying small things constantly, so knowing a place where you can get them cheap is honestly pretty reassuring. On Saenghwal was a pretty satisfying find for us as we thriftily furnish our newlywed home! If you're nearby, I'd recommend stopping by to pick up what you need and browse the store at the same time, haha.

Where it is

On Saenghwal온생활

57 Takok-ro, Seohae-gu, Incheon, South Korea (Seonmin Building, 1st-2nd floor)인천광역시 서해구 탁옥로 57 선민빌딩 1층,2층

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