Yeongjong burger restaurant with a gravel firepit terrace: Masian 300

The autumn weather has been so nice lately. On a day like this, staying home just felt like a waste, so I drove out to Masian Beach in Yeongjong, Incheon — one of my usual drive routes — and had a refreshing time.

Masian Beach is great for walking along the open sea, and there are so many pretty cafés and restaurants clustered around it that I always feel good whenever I visit.

While driving along the coast and enjoying a stroll, I finally made it to a handmade burger place I'd always meant to try every time I passed by — Masian 300.

Where is Masian 300, and is there parking?

Masian 300 is located at 300 Masian-ro, Yeongjong-gu, Incheon, right in front of Masian Beach. When I'm driving out for an outing, parking is always the first thing I check, and this place has a nice, spacious private lot right next to the restaurant — I really liked that.

• Location: 300 Masian-ro, Yeongjong-gu, Incheon, South Korea
• Parking: private lot right next to the restaurant
• Hours: Mon, Tue, Thu, Fri 10:00–20:00 (last order 19:30)
• Sat–Sun 10:00–21:00 (last order 20:30)
• Pet-friendly
• Closed every Wednesday

Halloween decorations outside, big windows inside

After parking and heading toward the restaurant, colorful Halloween decorations greeted me right from the exterior, all dressed up for the season.

There are lots of cute photo spots, so I think kids would really enjoy visiting too.

Inside, the interior was clean with a vintage feel, and the huge, refreshing windows gave it a bright, open view that I found really appealing.

It's a really nice space to eat while looking out at the view through the window.

The gravel terrace with tarps and a firepit

Masian 300's outdoor terrace has a gravel floor with cozy tarps, wood tables, and even a firepit. I skipped the indoor seating to enjoy the autumn weather on the terrace instead.

With the gravel floor, atmospheric tarps, wood tables, and a firepit, it had a totally unexpected charm.

It felt just like being at an outdoor campsite, and I couldn't help getting excited.

Thanks to its distinctly cozy atmosphere, I'd recommend it for a relaxed date or a family outing with kids.

How do the Masian Classic and Hawaiian BBQ burgers taste?

I ordered Masian 300's signature Masian Classic (₩12,900) and Hawaiian BBQ (₩14,900) burgers, along with freshly fried potato fries and a cold Zero Coke.

The moment the handmade burgers arrived, my mouth started watering. The thick patties were still steaming from the grill, and you could practically see the juices glistening.

Masian Classic (12,900 won)

This one felt like the textbook definition of a classic handmade burger. Fresh, crisp vegetables, a soft bun, and a rich, savory, juicy patty came together perfectly, delivering deep flavor with every bite.

Hawaiian BBQ (14,900 won)

This burger had sweet, fresh pineapple in it, which made it really refreshing and delicious.

The pineapple's tartness perfectly balanced out the richness of the meat patty, so it never got heavy — I enjoyed every last bite.

The fries on the side had a chewy texture, unlike regular fries. They went really well with the burgers, and with an ice-cold Coke on top, it made for a proper camping-style feast.

Eating at the outdoor table with a gentle breeze blowing made everything taste twice as special. It made total sense why this place has become known as a top burger spot near Masian Beach.

Final verdict and tips for visiting Masian 300

Even though I've been to Masian Beach many times before, I felt proud to have finally discovered this handmade burger restaurant in Yeongjong that has it all — Halloween decor out front, an open window-view interior, and a campfire-camping-style outdoor terrace.

Filling up on delicious handmade burgers and then taking a walk along the beach made for a perfect autumn healing outing. If you want to enjoy the Halloween mood along with a great meal on a nice fall day like this, be sure to stop by Masian 300.