Jeju duty-free madeleine shop with free parking: Today Jeju
In short
Today Jeju Shilla Duty Free Shop Jeju Branch is a standalone dol hareubang madeleine gift shop on the first floor of the parking tower at Shilla Duty Free in Yeondong, Jeju. The writer picked up the Harubangne 8-flavor madeleine gift set (₩28,200) as a thank-you gift for the aunt who looks after her daughter, plus a ₩700 paper shopping bag. Free parking at the duty-free tower made picking up the souvenir easy in busy, parking-scarce Yeondong.
Good to know
- Location
- 1st floor of Shilla Duty Free's parking tower building, Jeju
- Hours
- 10:00–19:00
- Closed
- –
- Parking
- Free at Shilla Duty Free parking tower
- Harubangne Madeleine 8-Flavor Set
- ₩28,200
- Harubangne Jeju 4-Flavor Gift Set
- ₩14,600
- Paper gift shopping bag
- ₩700
- Storage
- Harubangne: room temp 5 days, frozen 1 month (thaw 15–20 min naturally); Harubang Sand: room temp 7 days
- Other
- Group reservations available on request; Tamnaneun Jeon cashback accepted; online orders available
as written by the visitor on Sep 8, 2026
- 🏠Location: 1st floor of Shilla Duty Free, Jeju
- ⏰Hours: 10:00–19:00
- 📴Closed: –
- 🚘Parking: Free at Shilla Duty Free parking tower
- 👨👩👧👦Group reservations: inquire in-store
- 💰Tamnaneun Jeon cashback accepted
The moment I opened the box — wow, that visual is unmatched! Today Jeju at Shilla Duty Free Jeju is my pick for a standout Jeju souvenir gift set.
Instead of the usual tangerine chocolate everyone brings back from a Jeju trip, I wanted something with a visual that makes the recipient go 'wow' — Today Jeju's dol hareubang (stone grandfather statue) madeleines. I decided to get a little special gift here for the aunt who looks after my daughter~!
I'd tried these once before at Today Jeju's flagship store on the way to Jungmun, and even then I thought — the taste is great, but this would also make such a good gift. And sure enough, they've opened a shop in the Shilla Duty Free building haha. It seems to have become a go-to Jeju souvenir even among foreign tourists now.
Location and parking at Today Jeju Shilla Duty Free Jeju Branch
Today Jeju's Shilla Duty Free Jeju branch isn't inside the duty-free shop itself — it's a standalone store on the first floor of the Shilla Duty Free parking tower building. No need to enter the duty-free building at all~ The shop is in Yeondong, Jeju City, which is one of the busier, harder-to-park areas in the city... but you can just use the Shilla Duty Free parking lot. Very convenient.
If you're walking, you can head straight in, but if you're driving, come around the back road. Trust the navigation~ I didn't trust mine and ended up circling around once lol.
What's the shop atmosphere like?
Today Jeju really stands out for how clean and tidy it looks. Honestly the flagship store has such great atmosphere that I meant to go there instead... but this Shilla Duty Free branch is so close to the airport that the location alone won me over haha.
Alright, let's go in and get that gift~
Wow~ still so pretty lol. Anyone can tell at a glance this is a Jeju souvenir shop haha — the bright orange interior that resembles Jeju's warm sunlight, and the dol hareubang statues.
Honestly, with dessert gifts, taste matters but visuals are everything... and Today Jeju's dol hareubang madeleines have a visual that's simply unmatched.
Beyond the desserts, there's also a good bit of cute harubang character merchandise, so it's fun just browsing around.
Which Harubangne gift set should you choose?
Today Jeju's signature gift set is the Harubangne Madeleine 8-Flavor Set for ₩28,200. It has hallabong tangerine, matcha, carrot, baengnyeoncho (safflower), Earl Grey, black sesame, chocolate, and fig — all eight flavors in one box. I feel like this is just the obvious pick haha. If you want something a bit smaller, there's also the Harubangne Jeju 4-Flavor Gift Set for ₩14,600. That one looks good too.
Paper gift shopping bag: ₩700. Picked up the Harubangne 8-flavor gift set — done!
The colors are even prettier than I expected, so I'm in a great mood lol.
How to store the Harubangne madeleines
Made it home safely~ Today Jeju's Harubangne madeleines don't use preservatives or additives, so their shelf life is a bit short. Storage for Harubangne: room temperature for 5 days, or frozen for 1 month (thaw naturally for 15–20 minutes).
Online ordering is also available, and part of Today Jeju's profits go toward supporting child welfare centers, by the way.
Wow, look how pretty this dessert is. Almost too pretty to eat lol. Thinking about giving this to someone I'm grateful for just puts me in a good mood.
There's a separate storage guide printed inside the gift box too. Turns out the Harubang Sand lasts a bit longer at room temperature — 7 days. Good to keep that in mind.
I kind of want to try just one lol. Next time I'll stop by the flagship store and grab a few of the ang-butter (red bean butter) Harubangne for snacking too.
A pretty Today Jeju souvenir gift set for someone special.
Final thoughts
The moment I opened the box — wow, that visual is unmatched! Today Jeju at Shilla Duty Free Jeju is my top pick for a Jeju souvenir gift set. Today Jeju nails taste, healthy ingredients, and that Instagram-worthy visual all at once. Instead of the usual, forgettable gift, why not go with a dol hareubang madeleine set that's unlike anything else — one that makes both giver and receiver happy? I'd fully recommend it~!
Where it is
69 Noyeon-ro, Jeju-si, Jeju-do, South Korea제주특별자치도 제주시 노연로 69 1층
