Ikseon-dong bakery cheese rice bread vs garlic bread: Munhwa Bakery

In short

Munhwa Bakery is a hanok-style bakery on Donhwamun-ro in Ikseon-dong, Jongno, Seoul, a 5-minute walk from Jongno 3-ga Station. A writer from Daejeon who compares bakeries region by region returned yet again and took home Munhwa Bakery's signature garlic bread and cheese rice bread, eating the garlic bread both straight from the bag and reheated in an air fryer. With a wide range of breads and seasoning and texture that both land just right, Munhwa Bakery is worth building a Seoul bakery-hopping route around.

Garlic bread and cheese rice bread packed to go from Munhwa Bakery

Good to know

Location
65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul
Getting there
5-minute walk from Jongno 3-ga Station
Menu tried
Garlic bread, cheese rice bread
Price
Reasonable for Ikseon-dong (writer's impression)

as written by the visitor on Sep 21, 2026

I'm from Daejeon, the hometown of bread, so whenever I visit another region I always make a habit of touring the local bakeries — because I think every bakery has its own distinct charm.

For example, if you compare the famous Sungsimdang and Lee Sung Dang bakeries: Sungsimdang tends to balance the toppings and the bread's seasoning together, so the bread itself feels a bit mild, whereas Lee Sung Dang seasons the toppings properly but also lets the seasoning soak into the bread itself — that kind of feel!

I like comparing bakeries this way as I eat my way through them, and this time I went to a famous bakery in Ikseon-dong, Munhwa Bakery (문화제빵).

Hanok-style exterior of Munhwa Bakery in Ikseon-dong
Entrance of Munhwa Bakery on Donhwamun-ro

Where is Munhwa Bakery and how do you get there?

Munhwa Bakery 65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul, South Korea 5-minute walk from Jongno 3-ga Station

True to its name, "Munhwa Bakery" had a striking hanok (traditional Korean house)-style design — the shop itself was so pretty I was already loving it before I even walked in, haha. The store is small, but well put together and tightly packed with good stuff.

Cozy interior of Munhwa Bakery
View of Munhwa Bakery's bread display

What breads does Munhwa Bakery have in store?

There was a whole pile of bread out for the day! Here are the photos, haha.

Bread ready for the day at Munhwa Bakery
Assorted bread varieties on display at Munhwa Bakery
Bread arranged on the shelves at Munhwa Bakery
Bread display arrangement at Munhwa Bakery
Wide lineup of bread varieties at Munhwa Bakery
Bread corner inside Munhwa Bakery

Munhwa Bakery's signature: the garlic bread

This is my Nth revisit here, and I think their signature is obviously the garlic bread! The combo of the moderately sweet, moist garlic sauce and the baguette is just so delicious.

Munhwa Bakery's signature garlic bread on display
Garlic baguette coated in garlic sauce

Next time I need to try the coffee bread!

Coffee bread on display at Munhwa Bakery
Price tags and bread display at Munhwa Bakery
Assortment of bread at Munhwa Bakery
Close-up of the bread display at Munhwa Bakery

The prices also feel just right even for Ikseon-dong, which I appreciate even more.

Garlic bread and cheese rice bread packed to go from Munhwa Bakery

Garlic bread and cheese rice bread, eaten at home

Picked up the cheese rice bread and garlic bread!

Bag of bread packed to go from Munhwa Bakery
Munhwa Bakery's garlic bread unwrapped at home

Garlic bread, plain and air-fried

I tried it plain and also crisped up in the air fryer — both are delicious in their own way, but I'd especially recommend the crispy air-fried version.

Eaten plain, it's moist with a subtle garlic aroma and a touch of sweetness — honey-sweet. Crisped up, it's nice and crunchy too.

Cross-section of garlic bread crisped in the air fryer
Cheese rice bread loaded with cheese

Cheese rice bread

Packed with cheese, nutty and chewy — so good 👍

So there you have it! Today I went to Munhwa Bakery in Ikseon-dong — the bread lineup is varied and satisfying, and every single piece was delicious. The seasoning is spot on and the texture is great! If you're looking for a stop on your Seoul bakery-hopping route, this is it!

Where it is

Munhwa Bakery문화제빵

65 Donhwamun-ro, 1st floor, Jongno-gu, Seoul, South Korea서울특별시 종로구 돈화문로 65 1층

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Local places · Cafés