Dongdaemun vintage shop cart shopping and Kitty Zone: Viva Trade
In short
Viva Trade Eulji Dundaun Dongdaemun Branch is a large vintage shop in Jung-gu, Seoul. I browsed fall and winter clothes with a cart, checked out the Kitty Zone, LP listening area, and vintage goods, then tried on a knit and checked skirt. A great place to take your time and score a find.

Good to know
- Address
- 5F, 264 Eulji-ro, Jung-gu, Seoul, South Korea
- Hours
- Daily 10:30–21:00
- Parking
- Parking is available in the Dundaun building; 2 hours free with a purchase
- Global brand discount
- 30% off all products
- High-end brand discount
- 20% off
- Spend-based discounts
- 5% over ₩100,000; 10% over ₩300,000; 15% over ₩500,000; 20% over ₩1,000,000
as written by the visitor on Sep 6, 2026
I love Dongdaemun. Random confession, haha. I really do go to Dongdaemun often. This is Viva Trade Eulji Dundaun, where I stopped by on my latest Dongdaemun trip!

Viva Trade Eulji Dundaun location and parking
It is on the fifth floor at 264 Eulji-ro, Jung-gu, Seoul, and it is open daily from 10:30 to 21:00. Parking is available in the Dundaun building, with two hours free when you buy something.

Actually, I had visited another Viva Trade branch before! I went to the Yangju branch and remember buying a ton of clothes there, haha 😆


Store size and cart shopping
It is seriously huge—wow. I think it would take two hours just to look through all these clothes.

This is how the store is laid out! There are sections on both sides, and one side is for luxury clothing. It has brand-name pieces such as Polo all together.

There are carts too, which makes choosing clothes so convenient 🛒🛒 You can put bags and other things in one while wandering around and browsing—perfect!!! 👍

And they have LP records here?! 🎧 You can sit down, listen to music, and take a break. Boyfriends who came along while their girlfriends shop, this would be the perfect place for you to rest 🤣

They do not only sell clothes here—they also have vintage cups for sale 🩵


Kitty Zone and fall-winter clothes
And the Kitty Zone!!! So, so cute 💟 There are all sorts of Kitty-related products, so it is fun to look at and there are lots of things I wanted to buy.

Time for serious clothes shopping 👚👕👖🧣 Maybe because fall is coming, there were more fall and winter clothes than summer clothes!!


There were lots of denim jumpsuits and overall-style pieces, and seriously so many knits! I think knits were the most plentiful 😌


The knit on the left was so pretty!! It looked soft and delicate, and I thought it would be gorgeous with one shoulder showing just a little, so I set it aside first ☺️ And the skirt on the right was totally my style too 🥹 Is it not cute??? I love things like this. The check pattern and colors are so cute too,, 🩵🩷

They had dresses like this too! Total summer-vacation look. But summer is nearly over, so I passed.
The knit and checked skirt I chose after trying them on
I took the clothes I picked straight to the fitting room to try them on.


So cuteee 🤍 I loved them so much 😆 I decided to buy these two 💓 And this is the one my younger sibling picked—it is so cute too, right? They said they are going to wear it at Christmas, haha. It would be insanely cute with UGG boots 🥹
Jeans!!! They had such a huge range of jeans too 👖

Luxury clothing and vintage accessories
This is the luxury-clothing section: Polo and high-end brands! I am not really into this kind of thing.


There were so many kinds of Polo dresses, along with all sorts of other clothing!

They also sell scarves. There were lots of pretty ones 🥰 The colors were all beautiful. Vintage cameras are for sale too!! 📸📷 They have retro glasses as well 👓

They have ties too!! 👔 There were lots of different patterns. I think a tie you like would look pretty wrapped around your waist too 😌 They sell lots of accessories as well! They even have the jade rings that are trendy these days 😎😎 They came in lots of colors too!!

Discounts and my purchase
All global-brand products are 30% off~ High-end brands are 20% off! And if you spend over ₩100,000, you get 5% off; over ₩300,000 gets 10% off; over ₩500,000 gets 15% off; and over ₩1,000,000 gets 20% off 🙂 I bought the two things I tried on earlier!!! Such a great find 🖤
Where it is
5F, 264 Eulji-ro, Jung-gu, Seoul, South Korea서울특별시 중구 을지로 264 5층








