Volume magic straightening for grown-out perm hair: Eco Revy Hair Ewha

In short

Eco Revy Hair Ewha Branch is a volume magic straightening and repair-perm specialist salon in Seodaemun, Seoul, located between Paris Baguette and Olive Young near Ewha Womans University. The writer's long hair had gone frizzy after a magic straightening from 8 months earlier grew out, so the salon added a nutrition treatment and timed the neutralizing step by section to match damage levels. The result was smooth, swishy hair with crown volume kept and natural flow at the ends.

Back view of swishy long hair after volume magic straightening

Good to know

Location
2F, 4 Ewhayeodae2-gil, Seodaemun-gu, Seoul (between Paris Baguette and Olive Young)
Promotion
First-visit 30% discount running
Treatment received
Volume magic straightening (with nutrition treatment)
Length surcharge
Hair length checked before treatment, with surcharge explained in advance
Amenities
In-store restroom, drinks and snacks provided
Designers
3–4 on site at time of visit (may vary by time slot)

as written by the visitor on Sep 8, 2026

My hair was seriously in full natural-born-natural mode lately — the kind of frizzy that makes you scared to run into anyone. So before a trip, I decided I had to get my hair done and headed to the salon.

Frizzy hair before visiting Eco Revy Hair Ewha Branch

Eco Revy Hair Ewha Branch. It's been ages since I was in Ewha... I used to come shopping here with friends all the time. The shopping district has changed a lot, but it's still lively.

Finding Eco Revy Hair Ewha Branch

Walk up a little between Paris Baguette and Olive Young and Eco Revy Hair is right there. I'm a bit directionally challenged, but it wasn't hard to find. On the map it looks like you need to go up further, but once you're at Olive Young, you can see it right away.

Eco Revy Hair Ewha Branch entrance between Paris Baguette and Olive Young

So many salons these days offer first-visit discounts, and Eco Revy Hair Ewha Branch is running a first-visit 30% discount promotion too, which I really liked price-wise.

First-visit 30% discount sign at Eco Revy Hair Ewha Branch

I heard Eco Revy Hair is known as one of the best hair salons in Seoul for repair magic straightening near Ewha. Seeing that they're the No. 1 patented repair perm near Ewha made me think they must be great at magic straightening overall, so I got a consultation and decided to go for volume magic straightening.

Salon vibe and pre-treatment consultation

Clean interior of Eco Revy Hair Ewha Branch

The salon was clean and I loved that the restroom is inside the store. You know having a restroom inside the salon is a huge plus, right? 😄 During a long, long session, everyone needs to go at least once.

Drinks and snacks provided before the treatment

When I arrived, they greeted me so warmly in a bright, high-pitched voice, almost like "I love you!" 😍 Then they brought out drinks and snacks at lightning speed. When I told them the treatment I wanted, they checked my current hair condition and carefully explained how they'd approach it and what to watch out for, telling me the price upfront so I could relax through the whole treatment.

Eco Revy Hair Ewha Branch, known for great repair magic straightening near Ewha, doesn't charge burdensome length surcharges either. Some places call your hair "super long" even if it's just past your chest and charge a high surcharge, but here they checked my length in front of me and told me the extra charge clearly.

Hair condition before the treatment

Damaged long hair before volume magic straightening
Frizzy hair before treatment as the old straightening had grown out
Back view of long hair before treatment

I'd had a magic straightening treatment 8 months earlier and, since I didn't take care of it properly (lazy me, T_T), my hair was pretty damaged. The straightening had mostly grown out too, and it was so frizzy during monsoon season... I just tied it up carelessly until the heat wave passed before finally coming to the salon.

Starting the volume magic straightening

Sitting in the salon chair looking in the mirror before the treatment starts

Sat down in the salon chair and thought, who even is this uggo staring back at me... Looking in the mirror, they simulated which sections needed pulling and which needed adding volume.

Hair with volume magic straightening solution applied
Volume magic straightening process with running explanation

They kept explaining what each step was as they went. Since my hair was damaged, they also did a nutrition treatment.

Nutrition treatment for damaged hair in progress

For the neutralizing step, the damage level varied by section, so it took longer, but they staggered the timing across sections to minimize further damage.

Neutralizing process staggered by section

This is after washing and blow-drying. I didn't include the full photo, but even just this much shows how much calmer it looked compared to before — I joked that I could probably just leave now, haha.

Hair calmed down after blow-drying

One more pass with the straightening iron. Straightening calms hair down, but I don't like it when it kills crown volume and makes the ends fall in a dead-straight line, so I chose volume magic straightening instead. Here they're shaping the ends with some volume too.

Watching the process, I noticed regulars kept coming in the whole time. They seemed to do men's hair well too — quite a few guys came in.

After the volume magic straightening

Back view of swishy long hair after volume magic straightening

I'd been curious about the back of my hair, and seeing the photo they took, I was so touched, T_T. My hair turned out amazing. I'd been losing a lot of hair too so I had tons of flyaways, but they tamed the frizz so well and my hair was so swishy that I kept touching it on the bus the whole way home, haha.

So happy, so happy. Doesn't the bottom part look like it was permed? It falls so naturally, I love it.

I was so excited I even took a video. I told myself I'd apply essence properly and take good care of it once I got home.

A few more shots of the interior

Eco Revy Hair, also known for head spa treatments near Ewha, doesn't seem to have many interior photos out there, so I'm adding a few more.

Treatment seating area at Eco Revy Hair Ewha Branch
Mirrors and lighting inside Eco Revy Hair Ewha Branch
Waiting area at Eco Revy Hair Ewha Branch

There were about 3–4 designers on hand — this may vary by time slot. I loved my designer so much I made sure to grab her business card, but I think I dropped it while tidying up my bag, T_T. Everyone on staff was so friendly that I don't think you'd regret picking any of them.

Eco Revy Hair Ewha Branch, great for repair magic straightening near Ewha — if you've never found a salon you stuck with, come here.

Where it is

Eco Revy Hair Ewha Branch에코레비헤어 이대점

2F, 4 Ewhayeodae2-gil, Seodaemun-gu, Seoul, South Korea서울특별시 서대문구 이화여대2길 4 2층

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