Dongdaemun vintage shop for Polo shirts, LP listening & retro cams
In short
Viva Trade Eulji Dundaun Dongdaemun Branch is a 200-pyeong vintage shop on the 5th floor of the Dundaun Mall near Dongdaemun History & Culture Park Station in Jung-gu, Seoul. It's organized into sections covering domestic vintage, global brands, Polo shirts and knits, kids' clothes, an LP listening space, retro digital cameras and glasses, and a Kitty goods corner. Easily an hour disappears just browsing, making it a great Dongdaemun date or hangout stop.
Good to know
- Location
- 264 Eulji-ro, 5th floor, Jung-gu, Seoul (5th floor of Dundaun Mall, Exit 12 of Dongdaemun History & Culture Park Station)
- Size
- 200 pyeong, the largest vintage shop in Seoul
- Hours
- 10:30 ~ 21:00
- Parking
- 2 hours provided
- Sections
- Domestic vintage, global brands, Polo, brand kids, LP & listening space, vintage digital cameras & glasses, Kitty goods
as written by the visitor on Sep 9, 2026
Dongdaemun, the mecca of clothing! And if you're heading to Dongdaemun, here's a hotspot you absolutely have to stop by°°°
It's Viva Trade, Seoul's largest vintage shop at 200 pyeong!!
It's located on the 5th floor of Dundaun Mall, Exit 12 of Dongdaemun History & Culture Park Station. The scale is huge but everything is so well organized that I lost track of time browsing°°°°❤️
Viva Trade location and hours
- 📍Location: 264 Eulji-ro, 5th floor, Jung-gu, Seoul
- ⏰️Hours: 10:30 ~ 21:00
- 🚗Parking: 2 hours provided
A massive store on the 5th floor of Dundaun Mall near Dongdaemun History & Culture Park Station. It's not just clothes — there's tableware, vintage digital cameras, and all kinds of props, a total paradise for browsing, so how could you not visit!!! And apparently NewJeans and Beenzino have both stopped by here too, plus plenty of influencers — it's a real vintage hotspot...
Domestic Vintage Zone
The vintage clothes were really well separated by type. Domestic vintage, Polo, kids, and more were all neatly organized by category, which made browsing so much easier
Once you start browsing here, time just flies by... there are so many fun, cute clothes that your eyes just can't keep up!!!!
GLOBAL BRANDS section
There's also a wide variety of brands from overseas. The store is spacious but it's so neatly organized by section and category, making it really comfortable to browse!! Everything from budget-friendly to high-end pieces!!❤️
Can't skip Polo when it comes to vintage❤️✨️
Polo at a vintage shop!! You can't skip it, right?! Shirts, knits, even PK shirts — Polo lovers will lose their minds?!
From plain designs to unique ones, there was so much variety — really seemed like there were a lot of vintage pieces worth collecting
This matcha-colored Polo shirt.. the color was so pretty?!?! All the clothes were in great condition too. Even the collars and sleeves on the shirts were carefully ironed so they look almost new°°°
BRAND KIDS children's clothing corner
There was a kids' clothing corner too! So colorful that if I had a little one to buy gifts for, I would've bought everything on the spot 😍 Polo, Lacoste and more, such a variety!!
Sweaters and hoodies great for winter, too! The knits had all the pilling neatly cleaned off, so you could buy with confidence. How are they all kept in such good condition°°°
There are LPs too! Plus a listening space
Honestly, even if I don't listen to LPs, I found myself considering bringing one home just for room decor haha. The LP covers alone are so stylish! And there's a listening space where you can sit comfortably and listen to a song, which was really nice..❤️ Viva Trade isn't just a clothing shop, I felt like it's a special space where you can have an experience beyond that
The vintage digital cameras that are trending right now! 📸
These vintage digital cameras are totally trending right now, right. I could even see rare models in person at Viva Trade!!
Plus all kinds of vintage glasses haha. Besides clothing, there are accessories like glasses too, so there's plenty to look at. Great little pieces for cheap that'll make you look effortlessly stylish
The dizzying Kitty Zone°°°❤️
What really made my eyes spin was this Kitty section!!!!! From vintage bowls and cups to giant, adorable Kitty dolls....
Eating cereal out of a bowl like this would feel amazing ㅜㅜ All the Kitty figures dressed up differently are so cute too, right?!
The vintage cups were really cute too and looked worth collecting 😍
And so many amazing Kitty goods!! I couldn't help myself and grabbed a bunch here. Figures, PVC bags, tumblers, pencil cases.... a basketful of things I wanted. I already really love Kitty goods normally, but there were a lot of rare designs here I'd never seen before!
The Kitty zone isn't over yet... it was hard resisting opening my wallet. Especially the Kitty clock...I want that in my room..😻❤️
Couldn't resist and took a whole bunch home
Viva Trade isn't just vintage clothes but a place where digital cameras, LPs, accessories, fashion items, and Kitty goods are all neatly organized in so many varieties, so an hour easily flies by while browsing ❤️ When you're heading to Dongdaemun with a friend or on a date, definitely!!! I recommend visiting haha. I heard they've also done pop-up stores at The Hyundai and Shinsegae Gangnam°°° vintage lovers, go go right now
Where it is
264 Eulji-ro, 5th floor, Jung-gu, Seoul, South Korea서울특별시 중구 을지로 264 5층
