Hongdae restaurant for tendon gomtang and chive pancake: Doonjeong

In short

Doonjeong Hongdae Direct Branch is a hanwoo beef Korean restaurant near Hongik University Station in Mapo, Seoul. Over lunch with her mother, the writer ordered three dishes — hanwoo yukhoe bibimbap (raw beef rice bowl), clear hanwoo gomtang (beef broth soup) with tendon, and a beef and chive pancake — and the gomtang came with the rice already ladled into the broth, with chewy tendon, fresh yukhoe and a pancake crisp on the outside. Doonjeong Hongdae Direct Branch is an easy choice for a calm Hongdae lunch with family.

Hanwoo yukhoe bibimbap table setting at Doonjeong Hongdae Direct Branch

Good to know

Dishes ordered
Hanwoo yukhoe bibimbap, clear hanwoo gomtang (with tendon), beef and chive pancake
Side dishes
Kimchi, kkakdugi (diced radish kimchi)
Table setting
Salt and pepper provided
Award
Blue Ribbon, two years running
Location
Close to Hongik University Station (183-12 Donggyo-ro, Mapo-gu, Seoul, 1st floor)

as written by the visitor on Sep 14, 2026

I was looking for a Korean restaurant in Hongdae and found a good spot. Since I was visiting with my mom, I picked dishes I thought my parents would enjoy.

Doonjeong Hongdae Direct Branch: a short walk from Hongik University Station

Doonjeong Hongdae Direct Branch is close to Hongik University Station — really close to Hongdae Station, actually!

Exterior of Doonjeong Hongdae Direct Branch near Hongik University Station
Entrance of Doonjeong Hongdae Direct Branch

The exterior looked clean from the start — Doonjeong has won the Blue Ribbon Award two years in a row.

Exterior of Doonjeong with Blue Ribbon Award marker

A bowl that delivers warmth

The restaurant interior was neatly arranged. I was curious what the meat-scallion pancake looked like, and there was a photo of it on the wall, so I ordered it right on the spot after seeing that haha.

Neatly arranged interior of Doonjeong Hongdae Direct Branch
Seating and tables at Doonjeong Hongdae Direct Branch
Menu photo posted on the wall
Menu board at Doonjeong Hongdae Direct Branch
Restaurant wall with a photo of meat-scallion pancake

Three dishes ordered: hanwoo yukhoe bibimbap, tendon gomtang, beef and chive pancake

That day we ordered three things: hanwoo yukhoe bibimbap, clear hanwoo gomtang with tendon, and meat-scallion pancake. It felt like a shame to try just one dish, so we mixed and matched — and the combination worked better than expected. After ordering, kimchi and kkakdugi (diced radish kimchi) came out as basic side dishes. Every table also had salt and pepper set out.

Table setting with kimchi and kkakdugi side dishes

Hanwoo yukhoe bibimbap: how fresh was the raw beef?

We started with the hanwoo yukhoe bibimbap. The yukhoe (raw beef) was fresh, so it tasted great from the very first bite. Yukhoe's texture and flavor can vary a lot depending on the quality of the meat, and this one was soft and moist in a way I liked. Mixed with the rice, the savory flavor of the yukhoe really came through, and I ended up finishing it faster than expected, mixing bite after bite.

A bowl of hanwoo yukhoe bibimbap

Sometimes with yukhoe bibimbap I find it a bit disappointing when the beef is drowned out by the seasoning, but here the yukhoe itself was fresh enough that I really enjoyed it.

Close-up of fresh yukhoe on top of bibimbap
Hanwoo yukhoe bibimbap being mixed

The texture of the rice and yukhoe together worked really well. If you're looking for a Hongdae lunch spot and love yukhoe bibimbap, this is worth trying haha.

A spoonful of yukhoe bibimbap
Hanwoo yukhoe bibimbap table setting at Doonjeong Hongdae Direct Branch
Table with yukhoe bibimbap and side dishes

Clear hanwoo gomtang with tendon: the rice arrives already in the broth

For the clear hanwoo gomtang, we ordered it with tendon. I assumed the rice would come separately, but here it comes already ladled straight into the broth. I usually get rice on the side and add it to the soup myself, so this felt a little different at first.

With the rice already in the broth, it was easy to scoop up warm soup and rice together in one spoonful. The tendon had a different texture from regular meat — chewy in a satisfying way — and paired with the clear broth, it went down easily without feeling heavy.

Clear hanwoo gomtang with tendon and rice already in the broth
Close-up of chewy tendon in the gomtang
A spoonful of tendon gomtang broth and rice

With the rice already mixed in, it felt like a hearty lunch on its own, and being such a different experience from the yukhoe bibimbap made it nice to alternate between the two.

Lunch table with tendon gomtang and yukhoe bibimbap side by side
Table with the gomtang bowl and side dishes

Beef and chive pancake: crisp edges and the scent of Korean chives

The meat-scallion pancake we ordered alongside was also delicious. I think a pancake needs a crispy texture to be good, and this one really had a crispy exterior!

Meat-scallion pancake fried crispy on the outside

You could taste the distinct aroma of scallion, and with meat mixed in, each bite carried extra flavor from the meat too — quite different from a plain scallion pancake.

Cross-section of the pancake with scallion and meat

Switching between the warm gomtang or yukhoe bibimbap and the crispy pancake in between made for a nice change of texture, and I kept reaching for more. Glad we ordered all three dishes together!

All three dishes laid out together at Doonjeong

What to order at Doonjeong Hongdae Direct Branch

Among what we tried that day, the hanwoo yukhoe bibimbap with fresh raw beef was great, and the clear hanwoo gomtang with rice already ladled in was solid too. The tendon in particular had a chewy texture that made it fun to pick through the gomtang, and the meat-scallion pancake's crispy parts were delicious, making it a good dish to share between the rice dishes.

Table at Doonjeong Hongdae Direct Branch after finishing the meal

If you're looking for a Hongdae lunch spot, Doonjeong Hongdae Direct Branch is worth considering for either the hanwoo yukhoe bibimbap or the clear hanwoo gomtang. If you like yukhoe, go for the bibimbap topped with fresh raw beef; on a day you're craving warm broth and rice, the tendon hanwoo gomtang should suit you well. The meat-scallion pancake was also crispy and good for sharing alongside either.

Where it is

Doonjeong Hongdae Direct Branch도온정 홍대직영점

183-12 Donggyo-ro, Mapo-gu, Seoul, South Korea, 1st floor서울특별시 마포구 동교로 183-12 1층

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