Chicken restaurant in Amsa Market with mustard dip, 9,900 won

5 reasons to try Gimssi Chicken in Amsa Market

• 1️⃣ ₩9,900 fried chicken — with chicken prices these days, getting a whole bird for under ₩10,000 is the biggest draw
• 2️⃣ Fried fresh to order — nothing is pre-fried, so you get genuinely crispy chicken every time
• 3️⃣ Generous dakgangjeong portions — even the medium size is plenty for two people
• 4️⃣ Lots of menu and part options — beyond dakgangjeong and fried chicken, there's old-style whole chicken, gizzards, drumsticks, wings, and chicken legs to choose from
• 5️⃣ Great to pair with market browsing — perfect for taking home or eating nearby after exploring Amsa Market

I was recently exploring the Cheonho area and finally made it to Amsa Market, which I'd been curious about for a while. It's the market that appeared on the show 'I Live Alone,' so I'd wanted to visit for ages — and once I got there, there was way more to see and more hidden gems than I expected, haha. I even stopped by the snack shop that comedian Gu Seong-hwan visited, and while wandering around the market I got pulled in by the smell of fried chicken. Today I'm introducing a dakgangjeong (Korean fried chicken bites) spot in Amsa Market worth stopping by — Gimssi Chicken Amsa Market Branch!

A cheap, generous chicken restaurant inside Amsa Market

This is Gimssi Chicken Amsa Market Branch, a dakgangjeong spot in Amsa Market, Gangdong. The address is 497-1 Amsa-dong, Gangdong-gu, Seoul, hours are 11:00–22:00, and there's no parking.

Gimssi Chicken Amsa Market Branch sits right inside Amsa Market, so it's easy to stop by while browsing the market. Since it's inside the market, there's no dedicated store parking, so if you're driving, use a nearby public parking lot. Park, wander the market, and pick up some tasty dakgangjeong or fried chicken on your way out — a solid little course. It's also easy to reach by public transit; if you're driving, I'd recommend checking a nearby public lot before you go.

These days, checking a delivery app for a whole chicken usually means ₩20,000–30,000, which makes even ordering chicken feel like a splurge. But Gimssi Chicken Amsa Market Branch cuts out the markup and focuses on flavor and fresh chicken, which makes it a great fit if you're after good value. If you're looking for good chicken in Amsa-dong, this is worth keeping in mind since you can eat generously without breaking the bank. The moment I stepped into the market, the smell of chicken frying made it nearly impossible to walk past. I only meant to browse at first, but before I knew it I was reading the menu and ordering!

Gimssi Chicken menu and prices in Amsa Market

Gimssi Chicken Amsa Market Branch sells everything from dakgangjeong to old-style whole chicken to fried chicken. You can also order drumsticks, wings, or chicken legs individually if you have a favorite part, which makes it a good option for drumstick lovers too.

You can pick both the size and spice level for dakgangjeong, so you can order it exactly to your taste. We ordered fried chicken and dakgangjeong together. What really caught my eye was the fried chicken price — a whole ₩9,900! Honestly shocking. In an era of high prices, getting a whole chicken for under ₩10,000 was a very welcome surprise. No wonder there was a steady stream of customers out front, plenty of them there specifically for the dakgangjeong.

Fried to order: a 14-minute wait at Gimssi Chicken

Gimssi Chicken Amsa Market Branch doesn't hand out pre-fried chicken — they start cooking as soon as you order. Our fried chicken went straight into the fryer the moment we ordered, and we were told it would take about 14 minutes, so we waited it out. While waiting, I watched the chicken frying and noticed plenty of other customers picking up dakgangjeong to go too.

For dakgangjeong, the sauce gets tossed right after you order, so you can take it home still warm. I thought this would be a great spot to pack up and eat nearby. Dakgangjeong especially stays tasty even after it cools a bit, so it's great to take home after browsing the market or to eat close by right away!

How big is the medium dakgangjeong?

We ordered the medium dakgangjeong in mild-spicy. When we got it, I was genuinely surprised — they piled it up like a mountain. Easily enough for two people to eat until full. So if you're looking for good dakgangjeong in Amsa Market and portion size matters to you, this one's especially worth trying. It had that classic hearty market-style dakgangjeong feel, and the price was still easy on the wallet. There's also rice cake mixed in with the chicken, and the fried rice cake was a nice bonus bite!

Mustard or seasoned chicken sauce: which dip to pick

You can also buy dipping sauces separately for the fried chicken. It's plenty tasty on its own, but we wanted to try a couple of sauces, so we added a mustard sauce and a seasoned chicken sauce. Dipping the crispy fried chicken in the mustard sauce added a sharp, tangy kick for a different experience, while the seasoned chicken sauce brought a sweet-and-spicy flavor that had its own charm.

A whole fried chicken for 9,900 won: enough for two

We finally got our fried chicken and packed it up to take home. On the way back, the smell kept wafting out of the bag, and it was honestly hard to resist. We got straight to eating as soon as we walked in the door. Between the medium dakgangjeong and the whole fried chicken, it was quite a lot of food for two people — the fried chicken alone would have been enough to fill us up.

Above all, the biggest strength of Gimssi Chicken Amsa Market Branch is the price. A whole fried chicken for ₩9,900, with a generous portion and solid flavor, feels especially welcome these days. If you're on the hunt for good chicken in Amsa-dong, this is a great value option to remember!

Dakgangjeong that is crispy outside and juicy inside

We started with the dakgangjeong. It really delivered on that crispy-outside, juicy-inside promise. Even with the sauce tossed on, the coating wasn't soggy at all and stayed crunchy, while the meat inside was tender and moist. It also held up well over time, which I really liked.

The sauce wasn't overpowering either — just enough coating that you keep reaching for more without noticing. The fried rice cake added variety in texture too. This combination of generous portions and crispy texture is exactly why I'd recommend it as a good dakgangjeong spot in Amsa-dong!

Why bone-in fried chicken wins at Gimssi Chicken

Next up, the bone-in fried chicken. Personally, I like boneless chicken too, but there's something fun about picking bone-in chicken apart. The drumstick meat in particular was tender and juicy, no question. The coating was crispy enough to enjoy plain, and even though we'd bought sauces, I honestly enjoyed it without any sauce too. We dipped some in the mustard sauce and some in the seasoned chicken sauce, and it was nice being able to switch it up depending on the mood.

What kept surprising me was that all of this fried chicken cost just ₩9,900. Given how expensive chicken has gotten, adding a fried chicken to your order while you're there for the dakgangjeong seems like a great move.

Gimssi Chicken Amsa Market Branch also has gizzards, old-style whole chicken, drumsticks, wings, and legs, not just dakgangjeong and fried chicken. I usually love drumstick meat and thought about ordering just legs, but my partner prefers the drier breast meat, so we ended up getting a whole fried chicken instead. Next time I'd like to try ordering just the drumsticks separately. If you have people in your group with strong preferences for certain parts, ordering by cut could be a fun way to go — a plus for anyone visiting with family or friends who don't all like the same parts.

An easy takeout stop while exploring Amsa Market

Wandering around Amsa Market this time, I found way more good food than I expected, which made the whole trip pretty fun. You get to browse the market and eat well at the same time, so it's a great stop if you're ever in the Cheonho or Amsa-dong area. If you're looking for good dakgangjeong in Amsa Market, this place scores high on portion size and value. I also really liked that you can get freshly fried chicken and freshly sauced dakgangjeong at the same spot.

If you want chicken without the price shock, or you're looking for something to pack up while at the market, Gimssi Chicken Amsa Market Branch is worth checking out. Like me, if the smell pulls you in while you're browsing the market, you won't regret following your nose 🍗 In short, if you value good portions and good prices when hunting for dakgangjeong in Amsa-dong, this place is worth a visit. What I liked most about Gimssi Chicken Amsa Market Branch is that it keeps prices low while still serving genuinely freshly fried chicken. If you want to browse Amsa Market and eat well too, how about chicken for the weekend? Next time I visit, I want to try the drumsticks or other parts on their own.