Semi-permanent eyebrow tattoo in Seocho: cool gray arch at Siere Brow

In short

Siere Brow is a semi-permanent eyebrow tattoo studio in Seocho, Seoul, on the 5th floor of Hyundai Girim Officetel near Gangnam Station Exit 5. The writer, whose brows looked faint, picked the gray shade at Siere Brow to match her cool skin tone and a design with a slight arch to balance her round features. Numbing cream went on for 15 minutes and the procedure was comfortable enough to doze through, and with no brows to draw in the next morning, this first semi-permanent tattoo counts as a success.

Faint eyebrows before the semi-permanent tattoo at Siere Brow

Good to know

Location
Unit 512, 5th floor, Hyundai Girim Officetel, 42 Seochodae-ro 78-gil, Seocho-gu, Seoul
Getting there
From Gangnam Station Exit 5, go straight → turn right at Dossie Bit Officetel → pass the GS25 and Hyundai Girim Officetel is on the left; 5th floor, first unit on the right
Color options
Brown and gray (the writer chose gray for her cool skin tone)
Numbing
Numbing cream for about 15 minutes before the procedure, with a sensitivity check and more time if needed
Aftercare
Pain-relief product, a snack, and aftercare instructions provided

as written by the visitor on Sep 16, 2026

I went to Siere Brow in Gangnam to get my eyebrows semi-permanently tattooed haha

Faint eyebrows before the semi-permanent tattoo at Siere Brow

My eyebrows were always so faint that I kept agonizing over it, and finally made the appointment. Spoiler: I was really satisfied with the result, so let me write a detailed review!! (As you can see in the photo, my brows were patchy and spread out messily — they ended up clean and neat.)

How to get to Siere Brow from Gangnam Station Exit 5

Siere Brow's address is 5th floor, Unit 512, Hyundai Girim Officetel, 42 Seochodae-ro 78-gil, Seocho-gu, Seoul. The day before my visit, Siere Brow sent me directions, and I'll show you with photos too!

First, come out of Gangnam Station Exit 5, go straight, and pass Dossier Vit Officetel on your right

Walking straight from Gangnam Station Exit 5 toward Dossier Vit Officetel

Turn right and you'll see a GS25 convenience store

GS25 convenience store visible after turning right

And here, on the left, you'll see the Hyundai Girim Officetel building

Hyundai Girim Officetel building visible on the left
Entrance to Hyundai Girim Officetel through the ground-level parking area

Go in through the officetel entrance by the ground-level parking lot, take the elevator to the 5th floor, and Siere Brow is the first unit on the right. If you follow this exact route you shouldn't get lost.

Consultation and design: gray for cool skin tones, a slight arch

At the Siere Brow consultation I could choose between two colors, brown or gray, and I picked gray since I'm cool-toned. Brown tends to make my face look a bit washed out.

Consultation space at Siere Brow

The owner put so much care into the brows — the consultation itself was really detailed.

Discussing the eyebrow design during consultation

She explained everything one by one — how I wanted the arch shaped, what thickness I wanted, and even what shape she'd recommend for me.

Eyebrow design drawn as a guide

She was so thoughtful and attentive the whole time that I felt genuinely comfortable, and I could tell she had a great eye for this haha!

Since I have a round face, I asked for a slight arch so I wouldn't look too round!! She factored in the shape of my brow bone and drew in just the subtlest arch to meet what I wanted. The before-and-after design was carefully matched for symmetry on both sides, shaped to complement each side of my face. She drew it out position by position, and I could clearly see the finished guide shape before the actual tattooing started.

Does an eyebrow tattoo hurt? 15 minutes of numbing cream, then a nap

The prep at Siere Brow to prevent pain was simple — just apply numbing cream and lie down for about 15 minutes!

Treatment bed while waiting with numbing cream applied

They check your sensation level periodically, and if you need more time lying there, they give you more — so there's nothing to worry about.

Preparation for the eyebrow tattoo procedure

Once the procedure started, it felt like a light poking sensation from the needle! The owner let me know beforehand which way she'd be turning my head and how long the procedure would take. She said I could sleep during it, and I really was drowsy, so I slept soundly.

Finished eyebrows right after the procedure

And when I woke up, my eyebrows were already done lol. Since she drew the guide first and kept checking in and letting me make adjustments, there's really nothing to worry about shape-wise.

Completed semi-permanent eyebrows in gray

While I was lying there, she covered me with a blanket and I kept a mask on the whole time, so it felt really reassuring. She sets the guide so carefully that I ended up falling into a deep sleep, that's how relaxed I felt.

What aftercare does Siere Brow send you home with?

Aftercare items provided by Siere Brow

For aftercare, they gave me pain-relief ointment and even a snack, along with written instructions for what to watch out for.

Pain-relief ointment and snack set
Written aftercare instructions

From right after the procedure to how to take care of it at home, they explained everything so thoroughly that I had zero confusion or worries once I got home.

Right after the tattoo and how the brows looked the next day

Front view of filled-in eyebrows after the procedure

My brows used to be so faint, but once they were filled in so prettily, everyone at the appointment I went to right after noticed how different I looked. Even my brother and friends at home, who couldn't say exactly what changed, kept saying I looked so different — it made me realize eyebrows really are essential to looking pretty.

Result of the first semi-permanent eyebrow tattoo
Very happy with my first semi-permanent eyebrow tattoo

Usually with eyebrow tattoos, since it is a tattoo, you'd expect to be more nervous, but the owner's own brows were so pretty that I figured she clearly has a great sense of style, so I wasn't worried at all!

Eyebrow shape with a slight arch

If you're on the fence about semi-permanent eyebrow tattoos in Gangnam, I'd say it's worth getting a consultation at Siere Brow

Close-up of the eyebrows after the procedure

My mom even asked me where it was so she could go too, so I basically ended up advertising for them without meaning to

Eyebrows the day after the procedure
Eyebrows the next day

This is my brows the very next day. I have bangs so I didn't need to worry about looking like I had a big forehead with round brows, more than I expected. And since the brows are already filled in like this, there's no need to draw them in anymore, ugh, it felt like a whole new world. My first semi-permanent eyebrow tattoo — a success!

Where it is

Siere Brow시에르브로우

5th floor, Unit 512, Hyundai Girim Officetel, 42 Seochodae-ro 78-gil, Seocho-gu, Seoul, South Korea서울특별시 서초구 서초대로78길 42 5층 512호

Open in Google Maps

Local places · Hair & beauty salons