Digital Media City gimbap shop, 3 heavy rolls: Samhyeongje Gimbap

In short

Samhyeongje Gimbap, Sangam branch is a yubu gimbap (fried tofu pouch seaweed rice roll) takeout shop on basement level 1 of Nuri Dream Square, by Digital Media City Station in Sangam-dong, Seoul. Three rolls — original, ham-and-crab-stick, and cheese yubu gimbap — felt as heavy as six the moment they were picked up, and a husband who can normally eat 10 rolls in one sitting could not finish 3. Light on rice and packed with filling, Samhyeongje Gimbap is a genuinely good-value gimbap shop in Sangam-dong.

Yubu gimbap packed for takeout at Samhyeongje Gimbap, Sangam branch

Good to know

Location
Unit 1029, B1, Nuri Dream Square, 396 World Cup buk-ro, Mapo-gu, Seoul (by the Zone A stairs)
Hours
Mon–Fri 07:00–20:00 (last order 19:00), Sat 09:00–15:00
Closed
Every Sunday
Parking
Available
What was ordered
1 original yubu gimbap, 1 ham-and-crab-stick yubu gimbap, 1 cheese yubu gimbap
Format
Takeout only

as written by the visitor on Sep 13, 2026

There's someone in my house who can eat 10 rolls of gimbap (seaweed rice roll) in one sitting — my husband. Haha. Honestly, you could say his body is basically made of gimbap, that's how much he loves it.

Yubu gimbap packed for takeout at Samhyeongje Gimbap, Sangam branch

Even if I made him gimbap every single day, he'd never get tired of it. Lately I've been trying to diet a bit, so I stopped making it for him, and for days now he's been begging for gimbap. So today, while I was out in Sangam-dong, I found a gimbap place nearby and got some takeout for him.

Where is Samhyeongje Gimbap, Sangam branch?

Samhyeongje Gimbap (삼형제김밥), Sangam branch is a gimbap specialty shop on basement level 1 of Nuri Dream Square, near Digital Media City Station and Sangam Culture Square. It's located near the Zone A stairs, unit 1029 on B1. All the unit numbers are clearly marked, so it's easy to find while walking around.

Samhyeongje Gimbap, Sangam branch near Digital Media City Station
A gimbap spot found in Sangam-dong
Gimbap shop on basement level 1 of Nuri Dream Square
A great Mapo lunch pick

I read that Samhyeongje Gimbap is a yubu gimbap specialty brand built on 40 years of Haenam original gimbap tradition, plus the care of a mother raising three sons.

Samhyeongje Gimbap is a yubu gimbap specialty brand combining 40 years of Haenam original gimbap tradition with the devotion of a mother of three sons.

Storefront of Samhyeongje Gimbap, Sangam branch
Menu signage at Samhyeongje Gimbap, Sangam branch
Interior of Samhyeongje Gimbap, Sangam branch

Looking through reviews, a lot of people said even one roll is filling and delicious. But I figured two rolls wouldn't be nearly enough for my husband, so today I decided to just get 3 rolls.

Takeout only: rolled fresh when you order

Samhyeongje Gimbap, Sangam branch specializes in takeout. Some rolls are already made, and if what you ordered isn't ready, they roll it fresh on the spot.

Counter of the takeout-only gimbap shop
Yubu gimbap rolls displayed for takeout

We ordered 1 original yubu gimbap, 1 ham-crab stick yubu gimbap, and 1 cheese yubu gimbap — 3 rolls total! The ham-crab stick one wasn't made yet, so the owner rolled it fresh right in front of us. Looking around, they were prepping an enormous amount of ingredients — probably for a bulk order from a nearby company or organization.

Ingredients prepped for a bulk gimbap order
Prep station with gimbap filling ingredients

I watched for a bit as it was being made, and the amount of filling going in was wild. Plenty of rice, and the fillings piled on generously — and yet the hands moved so fast!

Gimbap being rolled fresh on the spot

Even rolling it that quickly, the shape stayed neat and clean — impressive. Rolling gimbap isn't easy, and this really proved that not just anyone can run this kind of business, haha.

How can 3 rolls of gimbap weigh this much?

Walking out of Samhyeongje Gimbap, Sangam branch with our 3 rolls... wait, what? It was genuinely heavy. It felt heavy enough from the moment I picked it up that I doubted it was really just 3 rolls. Honestly, it felt like about 6 rolls' worth. Haha.

Three heavily packed rolls of gimbap
One bite and you keep reaching for more

My husband's eyes went wide the second he picked it up, and he couldn't resist trying one right away. First up: the ham-crab stick yubu gimbap!

Unwrapped ham-crab stick yubu gimbap
Light and clean-tasting gimbap

My husband's favorite part of gimbap — the end piece. Most people hate it, but he loves it.

Cross-section of a densely filled yubu gimbap
A great pick for lunch

I tried one of the round pieces myself. Looking closely, the rice layer was really thin while the filling inside was completely packed. I'd genuinely recommend Samhyeongje Gimbap to anyone watching their diet these days!

Ham-and-crab-stick yubu gimbap: filling all the way through

The ham-crab stick yubu gimbap had a neat, packed filling and the seasoning was spot on. Wow, so good — the kind of taste you keep going back for.

Close-up of a ham-crab stick yubu gimbap roll
A good recommendation for busy office workers

Even with so many ingredients packed in, none of the flavors clashed — each one came through individually while blending well together overall. Above all, the rice-to-filling ratio was great, so every bite really let the ingredients shine.

Cheese yubu gimbap tastes nutty and rich too

Back home, I arranged the leftover rolls nicely on a plate — original, ham-crab stick, and cheese yubu gimbap, all three.

Three types of yubu gimbap arranged on a plate
Gimbap really needs to be packed with filling

Laid out together on one plate, the colors looked great and the rolls were clearly big. The cheese yubu gimbap especially had its own charm with that nutty cheese flavor added in. Each ingredient's natural taste came through while working well together, and we enjoyed all three.

A 10-roll eater who couldn't finish 3 rolls

And here's the funniest part... my husband, who can eat 10 rolls of gimbap, could not finish these 3 rolls of Samhyeongje Gimbap. Haha. That should tell you just how generous the portions are.

One roll of original yubu gimbap
1 roll of original yubu gimbap

Each roll itself is pretty big and packed solidly with filling, so it's more filling than you'd expect.

One roll of cheese yubu gimbap
1 roll of cheese yubu gimbap

I thought it'd be great to share among several people like we did, or even for a company group lunch order.

One roll of ham-crab stick yubu gimbap
1 roll of ham-crab stick yubu gimbap

Especially for companies in Sangam that need to prep gimbap for a group, rolls this generous would probably satisfy everyone.

Is Samhyeongje Gimbap good value in Sangam-dong?

At Samhyeongje Gimbap, Sangam branch, each roll is packed with filling and generously sized, so even one roll is quite filling. Trying it this time, I understood exactly why the reviews are so good.

A plate of yubu gimbap packed with filling
Care put into every single roll

Personally, I think this is a solid choice for anyone looking for good gimbap in Sangam-dong, or a simple lunch spot in Mapo. It's also convenient to take home or to the office, making it a great fit for a Mapo lunch option too.

Yubu gimbap brought home from Sangam-dong
For when you're craving gimbap in Sangam

If only I lived closer, I'd want to buy a roll every single day. 😂 My husband's already asking me to bring more back next time I'm in Sangam-dong. I thought 3 rolls would be plenty this time, but he couldn't even finish that... Generous portions, great taste — this is genuinely great-value gimbap! 👍

Plate of leftover gimbap
Table spread of three types of yubu gimbap

Next time I'll have to try the other menu items one by one.

Closing image of the post

Where it is

Samhyeongje Gimbap, Sangam branch삼형제김밥 상암점

396 World Cup buk-ro, Nuri Dream Square B1, Unit 1029, Mapo-gu, Seoul, South Korea서울특별시 마포구 월드컵북로 396 누리꿈스퀘어 지하1층 1029호

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