Hongdae café for peach soufflé with mom and Greek yogurt: Think Fruit

I live for café hopping in hot weather. But as a certified bread-and-dessert girl, I only walk out satisfied if the dessert actually tastes good — and this time, one bite of the peach soufflé at Think Fruit (띵크프룻), a Hongdae dessert café, and I was completely won over. With that much fresh fruit piled on, how could it not be good? Let me tell you about Think Fruit, a place that clearly doesn't skimp on ingredients.

• 📍 Address: 14-12 Wausan-ro 29-gil, 1st floor, Mapo-gu, Seoul
• ⏰ Hours: Daily 11:00–22:00
• 🚘 Parking: Not available, use nearby public lots

Location and atmosphere at Think Fruit

Think Fruit is a Hongdae dessert café within about a 10-minute walk of Hongik University Station.

I'd visited before and remembered it being delicious, so I went back! When I arrived there were only a few tables occupied, but by the time I was leaving — right around meal-then-dessert hour, I guess — the place had filled right up.

Think Fruit is a Blue Ribbon-awarded Hongdae dessert spot, and apparently also carries Häagen-Dazs. I always keep Häagen-Dazs stocked at home, so my eyes lit up the second I saw that haha.

Interior

The interior is completely open — full glass windows give it a great sense of openness. Clean and trendy, it really stood out.

White round tables paired with stylish clear folding chairs and clean white chairs come together beautifully, giving the whole space an extra-fresh feel. Whether you want to sit by the window and take in the view at your own pace, or enjoy dessert in a bright, cheerful café for a cute photo, Think Fruit delivers.

The Hongdae branch of Think Fruit ripens its own fruit in-house, so nothing goes to waste on lazy ingredients — which makes it even more appealing. That probably explains why the peaches were ripened to exactly the right point and tasted so good..👏

Menu and discount perks

The menu changes with the season's fruit, so right now in summer it's peach and fig soufflé. Beyond that, there's a full lineup of coffee, tea, non-coffee drinks, and smoothies — with plenty of peach-based drinks in particular.

Save the store on Naver and turn on notifications for a ₩2,000 discount — don't miss that. Also, leaving a review gets you a free Häagen-Dazs, and you know how pricey that is! Definitely leave a review and grab it.

Sadly, the restroom is outside the store. Wi-Fi is available for anyone without data.

Peach soufflé for ₩22,000, worth the 20-minute wait

My order arrived: peach soufflé ₩22,000, Americano ₩5,500, decaf Americano ₩5,500.

This is Think Fruit's signature menu item and the currently-trending peach soufflé. Since soufflé is slow-baked over low heat for a long time, you'll need to wait about 20 minutes after ordering.

For a warm, fluffy soufflé like this, I could wait 30 minutes if I had to. The smooth whipped cream melts in your mouth like eating pure softness. My mom, trying soufflé for the very first time, took one bite and said, "Ooh, it's not too sweet, this is really good."

Mom's highest compliment: not too sweet

I want to eat this soufflé again even while writing about it...

And here's the shocking part: even with plenty of fresh peach slices scattered across the bottom, there's also a whole peach sitting on top. If you're looking for a Hongdae dessert café, this is the single biggest reason to come to Think Fruit. The yellow peach's color is just gorgeous too ❤️

This whipped cream is seriously the best. I usually prefer ice cream, but this time the whipped cream was so good I kept scooping up big spoonfuls of soufflé with cream together.

The combination of the fluffy, castella-like soufflé and the whipped cream is honestly criminal — getting that golden-ratio sweetness of the cream exactly right should be illegal. Please give me the recipe, sniff.

The peaches are genuinely delicious. Not fully firm, not fully soft — exactly the texture that works for dessert. The combination of soft soufflé and crisp, sweet peach is perfect.

I usually don't eat peach desserts much because the fruit tends to feel disconnected from the cream, but at Think Fruit's Hongdae branch, it paired perfectly with the soufflé. The moistness is on another level — I couldn't stop reaching for more. It just melts away the moment it hits your mouth.

Greek yogurt inside a whole peach

Inside the yellow peach, the pit has been scooped out and the whole thing is filled with Greek yogurt. Greek yogurt and peach used to be a super trendy combo back in the day. Eating it alongside the soufflé made it even better.

The tangy signature taste of the Greek yogurt with peach was actually pretty great. Peach alone is already good, but adding Greek yogurt makes it impossible not to love — creamy, crisp, and full of juice, this combination was the best.

Coffee and wrap-up

I had the decaf so I didn't notice, but my mom said the coffee was really tasty. I'll admit the decaf has some acidity so it's not something I drink for the flavor alone — I love coffee, but caffeine keeps me up at night.

Today I've recorded a visit to Think Fruit, a Hongdae dessert spot with an incredible soufflé, made during a mom-daughter date around Hongdae. I'd had the peach soufflé here before, but this time it tasted even better — maybe their ripening method has improved — so I'll probably come back with my partner next time. It's gorgeous to look at too, so if you're searching for Hongdae dessert, I recommend Think Fruit.