Seongdong hair salon ash brown root dye and clinic: Urban Ground Hair

In short

Urban Ground Hair Sangwangsimni Station Branch is a hair salon in Seongdong, Seoul, on the 2nd floor of the VIP Building near exit 4 of Sangwangsimni Station. Two or three months of grown-out roots were dyed a red-free ash brown, and hair left dry from frequent coloring and blow-drying got a follow-up clinic in a spa room fitted with a massage chair. At Urban Ground Hair the treatment time doubled as rest time, and both the roots and the hair texture ended up looking far tidier.

Brown hair after root touch-up and clinic

Good to know

Location
353 Wangsimni-ro, VIP Building 2F, Seongdong-gu, Seoul (near Sangwangsimni Station exit 4)
Hours
Tue–Sat 10:00–20:00 / Sun 10:00–19:00
Closed
Every Monday
Parking
Available
Services received
Root dye + hair clinic
Stylist
Designer Haesu

as written by the visitor on Sep 21, 2026

Brown hair after root touch-up and clinic

Since my hair is dyed, the roots slowly start showing as time goes by, so I went to the salon. On top of that, frequent dyeing and using a hair dryer a lot lately have made my hair a lot drier and rougher than before. Just doing the root touch-up and calling it a day felt like it wouldn't be enough given the state of my hair, so this time I decided to get a clinic treatment along with the root touch-up.

Exterior of Urban Ground Hair Sangwangsimni Station Branch

This time I visited Urban Ground Hair Sangwangsimni Station Branch. It's close to Sangwangsimni Station, so it was a really convenient place to get to by public transport.

Where is Urban Ground Hair Sangwangsimni Station Branch?

Urban Ground Hair Sangwangsimni Station Branch is located near Sangwangsimni Station. It's close to exit 4, so it wasn't hard to find, and the shop is on the 2nd floor of the building. If you've been looking for a hair salon around Wangsimni, this is a convenient location for anyone searching for a Sangwangsimni hair salon with good access.

Salon entrance on the 2nd floor of a building near Sangwangsimni Station
Interior of Urban Ground Hair Sangwangsimni Station Branch

Walking into the shop, I saw customers coming and going more than I expected. Watching the steady stream of guests while I got my dye done made me think this must be a place with a loyal, regular clientele.

Step 1. The ash brown root dye

Salon chair set up for a root touch-up

The first thing on the menu was the root touch-up. It had been two or three months since my last dye job, so the roots had grown out. Personally, I think doing a root touch-up before it gets too far along looks a lot cleaner. If you let it grow too much, the line between the new and old hair gets more noticeable, so I try to time my root touch-ups as best I can.

Applying dye to grown-out roots
Designer Haesu performing the root touch-up

My designer for the day was Haesu. Before starting, she checked my current hair condition and the color I wanted, then focused the dye on my roots. I don't like hair with red tones, so I asked her to pull it as far toward ash brown as possible.

Step 2. Adding a hair clinic after the root dye

Setting up for the hair clinic after the root touch-up

After finishing the root touch-up, I got the clinic treatment, which was the other reason for this visit. Honestly, the biggest reason I decided to get the clinic done at the same time was the state of my hair. Between the frequent dyeing and using a hair dryer often, my hair overall felt rough and dry. Keeping the roots looking neat matters, but I felt like having smooth, well-managed hair on top of that would give a much cleaner overall impression, so I decided to get the clinic along with the root touch-up this time.

The spa room inside the salon
Hair clinic being performed in the spa room

The clinic wasn't done at a regular shampoo station — it was done in a spa room inside the shop. This space turned out to be more to my liking than I expected, since there was a massage chair inside the spa room, so I could relax comfortably while getting the hair clinic.

Massage chair inside the spa room

When you get hair services done at a salon, you inevitably have to sit for a long time, and treatments like dyeing or a clinic that take a while can honestly leave your backside a bit sore. But sitting in the massage chair, it didn't feel like I was just getting my hair taken care of — it felt like I got a proper little rest in, which I really liked.

Root dye plus clinic: how the hair turned out

Neatly tidied roots after the treatment
Ash brown root touch-up result

Treatment done. The messy roots were tidied up neatly, and my hair was much smoother than when I've just had it dyed alone. The feel when I touched it with my hand was completely different, haha.

Hair with smoother texture after the clinic
Overall hair condition after the root touch-up and clinic

If you dye your hair often or your hair tends to dry out easily from using a hair dryer, I'd really recommend getting a clinic treatment scheduled around your root touch-up like I did.

Final result at Urban Ground Hair Sangwangsimni Station Branch

If it's time for a root touch-up and you're looking for a Sangwangsimni hair salon, or if you want to manage dry hair along with your dye job, I think it's worth consulting with designer Haesu at Urban Ground Hair Sangwangsimni Station Branch.

  • 📍 353 Wangsimni-ro, VIP Building 2F, Seongdong-gu, Seoul, South Korea
  • ⏰ Tue–Sat 10:00–20:00 / Sun 10:00–19:00 (closed every Monday)
  • 🚗 Parking available

Where it is

Urban Ground Hair Sangwangsimni Station Branch어반그라운드헤어 상왕십리역점

353 Wangsimni-ro, VIP Building 2F, Seongdong-gu, Seoul, South Korea서울특별시 성동구 왕십리로 353 vip빌딩 2층

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