Wangsimni hair salon tone-down on faded orange hair: Urban Ground

In short

Urban Ground Hair Sangwangsimni Station Branch is a hair salon in Seongdong, Seoul, 77m from Exit 4 of Sangwangsimni Station, where one designer handles the whole appointment 1:1. After 2 to 3 years of bright dye jobs left the hair patchy and faded orange, Urban Ground Hair fixed it with a premium tone-down color plus a L'Oreal Metal DX set clinic, and the scalp that usually stung during coloring felt completely comfortable this time. The hair came out softer after the tone-down, making Urban Ground Hair a solid pick for anyone still salon-hopping.

After hair following the tone-down color treatment

Good to know

Location
2F VIP Building, 353 Wangsimni-ro, Seongdong-gu, Seoul (77m from Exit 4 of Sangwangsimni Station)
Hours
Tue-Sat 10:00-20:00, Sun 10:00-19:00 / Closed Mondays
Reservations
Available through Naver Reservation
Parking
Available, but spaces are tight - call the salon ahead if driving
Pets
Pets welcome
Treatment received
Premium color + L'Oreal Metal DX set clinic (first-visit event available)

as written by the visitor on Sep 15, 2026

After hair following the tone-down color treatment

After 2-3 years of bright dye jobs, my hair color fades so fast no matter how much I tone it down .ᵕ̩̩ㅅᵕ̩̩ So I went to Urban Ground Hair Sangwangsimni Station Branch to escape my orange-orange hair .ᐟ

I got my treatment from designer Jiwon, who was so kind, so pretty, and did my hair so thoroughly — the best ︎︎︎♥︎ FYI, at Urban Ground Hair Sangwangsimni Station Branch, one designer handles everything from start to finish 1:1, so I could really trust them with my hair ´͈ ᵕ `͈

Where is Urban Ground Hair Sangwangsimni Station Branch, and what are its hours?

Urban Ground Hair Sangwangsimni Station Branch is 77m🚶 from Exit 4 of Sangwangsimni Station, on the 2nd floor of the VIP Building at 353 Wangsimni-ro, Seongdong-gu, Seoul. It's right by the station so it was super convenient even without a car ٩(⍢ )۶⁼³₌₃

  • Reservations: Available via Naver Reservation
  • Hours: Tue, Wed, Thu, Fri, Sat 10:00-20:00 / Sun 10:00-19:00
  • Parking: Available (spaces are limited, so call ahead if driving)
  • Pet-friendly

Finding the salon from Sangwangsimni Station Exit 4

Exterior of Urban Ground Hair Sangwangsimni Station Branch on the 2nd floor of the VIP Building

Sangwangsimni hair salon Urban Ground Hair is located on the 2nd floor of the VIP Building .ᐟ

Inside Urban Ground Hair and the waiting service

Salon locker labeled with the reserving customer's name

Once inside, they showed me to a locker with my name on it 🔐 Having my name already printed and ready felt so nice right from the start ´▽`

Bright, spacious interior view of the salon

The interior is spacious and comfortable. I loved the bright atmosphere of the salon ☀︎。𖦹°‧

Waiting area seating at the salon

I arrived a bit early so they showed me to a waiting seat .ᐟ

Drink served while waiting
Snack served while waiting

They also brought me a drink of my choice and a light snack •ᴗ•

Consultation and menu: premium color plus L'Oreal Metal DX clinic

Price list for treatments at Urban Ground Hair Sangwangsimni Station Branch
Price guide showing the first-visit event

Here's the price list they showed me. There was even a first-visit event, so it felt reasonable .ᐟ When I told designer Jiwon the tone-down color I wanted, she carefully checked my current hair condition and, to address the protein deficiency causing the fast fading, we decided to do a premium color treatment together with a L'Oréal Metal DX set clinic ❤︎ ˎˊ˗

How the tone-down color and Metal DX clinic went

Before hair, faded to an orange tone

Here's the miserable before hair color ᵕ᷄≀ ̠˘᷅ When did it get this patchy and orange?

Drink and snacks placed on the side table by the treatment chair

Before starting the treatment, they moved the drink and snacks from earlier over to the side table next to my chair .ᐟ Being able to sip coffee while getting my hair done — such a small touch but so touching •• ︎︎︎♥︎

Chocolate snack eaten during the treatment
Close-up of the Ferrero Rocher-like snack

It tasted just like Ferrero Rocher, so good ㅎ ᵔ⤙ᵔ

Protein treatment applied before the dye

Before applying the dye, they sprayed on a protein treatment first to help slow down the fading •ᴗ•

Dye being carefully applied

Applying the dye so carefully 🪮 The conversation was easy and fun too. Designer Jiwon was so pretty and warm ᰔᩚ

Waiting with the dye set in

Dye's all applied, now waiting •• Designer Jiwon applied it thoroughly from start to finish. Normally when I dye my hair, my scalp gets so itchy and stingy that I end up scratching it with the tail of a comb and wincing in pain ..? But this time, during the tone-down color, nothing bothered me at all — so surprising .ᐟ ‧₊˚ ✽ ˚₊ ‧

Shampoo and pressure-point head massage

The long-awaited shampoo time 💆♀️ The designer does the shampooing herself too .ᐟ After applying the clinic treatment, she also gave me a pressure-point massage, and wow, it was so refreshing haha ︎︎︎♥︎ She's so slim yet so strong — all my scalp fatigue melted away ⊹ ₊ ⸝⸝⸝ ♡

Hair finished with 1:1 drying and styling

Drying and styling, all done 1:1 by designer Jiwon, which felt so reassuring ´͈ ᵕ `͈ If you're looking for a Wangsimni hair salon where you get 1:1 treatment from the designer alone, with no interns or other hands involved, I recommend Urban Ground Hair Sangwangsimni Station Branch .ᐟ.ᐟ

After: hair texture once the faded orange was toned down

Neat after hair following the tone-down color and clinic treatment

Clean and neat after ´▽` Even after dyeing, my hair turned out softer and bouncier — so surprising .ᐟ A total go-to spot for tone-down color in Wangsimni •• ︎︎︎♥︎

Business card of the designer in charge

Here's the business card of designer Jiwon, who did my treatment .ᐟ Truly kind, thorough, and pretty ♥︎ Just note that they're closed on Mondays •ᴗ•

Is Urban Ground Hair worth a visit in Wangsimni?

Urban Ground Hair, a Wangsimni hair salon where one designer takes full responsibility for your treatment from start to finish 1:1 .ᐟ .ᐟ This was the first time my hair felt this glossy after a tone-down color ︎︎︎♥︎ After a thorough consultation, they nail the style you want, so I highly recommend it to fellow salon nomads ´▽`

Where it is

Urban Ground Hair Sangwangsimni Station Branch어반그라운드헤어 상왕십리역점

353 Wangsimni-ro, VIP Building 2F, Seongdong-gu, Seoul, South Korea서울특별시 성동구 왕십리로 353 vip빌딩 2층

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