Sangwangsimni hair salon root volume perm for 50s hair: Urban Ground
In short
Urban Ground Hair Sangwangsimni Station Branch is a hair salon in Seongdong, Seoul, one minute from Exit 4 of Sangwangsimni Station, where one designer handles the whole appointment from start to finish. With never-permed hair in her 50s whose roots kept falling flat, the writer talked it over and got a root volume perm recommended by designer Jiwon, along with a tip to blow-dry against the way the hair falls. The roots lifted, the hair felt lighter and the volume looked natural.

Good to know
- Location
- 1 minute from Exit 4, Sangwangsimni Station / 353 Wangsimni-ro, VIP Building 2F, Seongdong-gu, Seoul
- Hours
- Tue–Sat 10:00–20:00, Sun 10:00–19:00
- Closed
- Every Monday
- Reservations
- Available through Naver Reservation
- Parking
- Available but tight; call the salon ahead if driving
- Pets
- Pets welcome
- Service received
- Root volume perm (by designer Jiwon)
as written by the visitor on Sep 19, 2026

I doubt I'm the only one worrying about middle-aged hairstyles.
Before Chuseok in September, I wanted to do something with my hair. Thinking through hairstyle options for someone in their 50s, I realized that even after blow-drying, my roots would fall flat almost immediately and never held any volume. Since my hair has never had a perm, building volume always felt like an unsolved homework problem. So this time I went to Urban Ground Hair Sangwangsimni Station Branch, a hair salon in Sangwangsimni, and got a root volume perm.
Inside Urban Ground Hair Sangwangsimni Station Branch


Right from the entrance, autumn-toned maple leaf decorations greeted me and put me in a good mood. The big open windows made the space feel airy and bright, with no sense of being cramped.

While I waited, they brought me coffee and cookies. Sitting by the wide windows felt like having tea at a café, which relaxed me even before the perm started.

I was surprised to find a massage chair at the shampoo station after the root volume perm! During the waiting time in between, I got a full-body massage haha, and could relax right through to the end. That kind of thoughtful touch made the whole visit feel great from start to finish.
Urban Ground Hair Sangwangsimni Station Branch: location and hours
- Location: 1 minute from Exit 4, Sangwangsimni Station
- Address: 353 Wangsimni-ro, VIP Building 2F, Seongdong-gu, Seoul, South Korea
- Hours: Tue–Sat 10:00–20:00, Sun 10:00–19:00
- Closed: Every Monday
- Reservations: Available via Naver Reservation
- Parking: Available but limited; call ahead if driving
- Pets: Pet-friendly


Why root volume matters most in hairstyles after 50
As we age, hair tends to get thinner and roots lose strength, so even the same style can start to look droopy. That's why I felt that for a 50s hairstyle, root volume management matters more than length or trends. When the volume is alive, your face line looks more defined and morning styling time shrinks. So instead of stubbornly keeping long hair, I wanted a cut and routine that would keep the fullness while staying easy to manage.
Why I chose Urban Ground Hair, a hair salon in Sangwangsimni

This is a salon where one designer handles everything from start to finish, one-on-one. Having the same person carry the whole process through meant no mid-way handoffs, so I could trust them with confidence. It's also close to Sangwangsimni Station, so it was easy to get to.
Why designer Jiwon recommended a root volume perm
When I explained my hair concerns... designer Jiwon recommended a root volume perm to solve the problem. A root volume perm adds strength at the roots to bring back volume in the areas most prone to falling flat. Even with hair that's never been permed, it was reassuring to know a method could be found that suited my hair.
What my hair looked like after the root volume perm

After the root volume perm, my roots came back to life and my hair felt noticeably lighter, with volume that fell naturally into place. That said, perm results can vary depending on hair condition, so I'd still recommend trying it for yourself.
Designer Jiwon's tip for drying hair to keep the volume
The tip that stuck with me most was drying hair against the direction of the hair's flow. If roots are pressed down in the direction they naturally lie, volume drops easily — but drying them the opposite way

Everyday hair care habits worth adding at home
- Towel-dry thoroughly first
- Dry the roots before anything else
- Finish with a blast of cool air
- Cut back on heat tools like flat irons
Verdict: who Urban Ground Hair's root volume perm suits
This visit reminded me once again that for a 50s hairstyle, everything ultimately comes down to root volume management.

I'd recommend this to:
- Anyone whose roots fall flat easily
- Anyone with non-permed hair struggling with volume
- Anyone who wants one designer to handle everything from start to finish
If you're looking for a hair salon in Sangwangsimni where your designer takes full one-on-one responsibility, go meet designer Jiwon at Urban Ground Hair Sangwangsimni Station Branch~
Where it is
353 Wangsimni-ro, VIP Building 2F, Seongdong-gu, Seoul, South Korea서울특별시 성동구 왕십리로 353 vip빌딩 2층









